For reference purposes and to put these helpful guides under one roof, so to speak, I am including the links to the videos here.
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As you can see by watching them, fakes come in "similar" (but not 100%) boxes and presentations and they always involve popular fragrances from the mainstream circuit; it just wouldn't make financially sense to copy a limited edition or an obscure niche fragrance. With that in mind, direct your purchases wisely.
Armani Aqua di Gio: fake vs. real
Burberry London men: fake vs. real
Chanel Allure Homme Sport: fake vs. real
Chanel Blue: fake vs. real
Chanel Chance Eau Tendre (and other Chanels): fake vs. real
Chanel Coco Mademoiselle: fake vs. real
Chanel ~ tips on spotting fake/counterfeit Chanel fragrance
Creed Silver Mountain Water: fake vs. real
Diesel Only the Brave: fake vs. real
Dior Homme Intense: fake vs. real
Dior Mightnight Poison: fake vs. real
Dolce & Gabbana Light Blue homme: fake vs. real
Gaultier Le Male: fake vs. real
Gucci Rush: fake vs real
Juicy Couture Viva la Juicy: fake vs. real
Paco Rabanne One Million: fake vs. real
Related reading on Perfume Shrine: What can I do to protect myself from fake perfumes and scams?