Jean Paul Gaultier Le Male: fragrance review of a best-seller

Back in 1995 when this Francis Kurkdjian composed fragrance launched Le Male didn't look like it would become that huge in popularity. Jean Paul Gaultier's first masculine fragrance (programmatically named Le Male) was honestly too sweet for the times. No man would capitulate to such a sweet scent surely? And I'm saying this in full knowledge that the archAngel of sweetness came out 3 years before. Angel by Mugler was still too sweet by any mass market standards in 1995 and a very slow commercial success in the market; it took confidence and patience to make it the monument that it is. Le Male followed an analogous path though a bit more speedy thanks to its intended audience.

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Le Male was evidently camp with its rippled torso and sailor paraphernalia. It was made by a French brand, for Pete's sake, fronted by a "crazy" looking guy always dressed in a matelot top! But it caught on spectacularly because of a very specific reason. It caught on first with the fashion congnoscenti and the tasteful homosexuals who were drawn to its campy imagery and gender bender advertising aesthetics. Truth be told gay men with fashion savvy often have an uncanny ability to focus on just what is right and works in the style stakes and predict trends. Evidently all strides of life favoured it commercially in the end. The advertisements and the scent were so tongue-in-cheek that you couldn't ridicule it no matter what one's orientation were; it had a healthy portion of self-sarcasm to carry it through.

Composition-wise the sweet lavender over coumarin-vanilla recalls a hint of classic fougère specimens, but the execution is nothing but. To better view this one can do a side by side experiment with a classic sweet lavender built on coumarin notes; Caron's Pour Un Homme. Whereas the Caron is a fist in a velvet glove Le Male is rubber band or nitrile gloves that slap shapely buttocks in jest.You can detect the modern musks which make this powerful. Or at least which used to make this powerful and very long lasting. I hear it doesn't last as long nowadays though my last personal testing is a couple of years old to be honest.

Now that fragrances for men have become increasingly sweet, Le Male continues to be popular with all ages of men (fathers and sons alike), but especially young ones who have rediscovered it. Quite a feat for something older than the age of its wearers!

Fake vs.Real: Visual Perfume Tutorials for Safe Purchases

Anyone who has ever bought perfumes via Ebay (or on the street as opposed to from a certified store) knows how disappointing is the experience of getting a dud, a counterfeit perfume that looks like the real thing for the most part, but doesn't really deliver like the real thing. I have already devised a very popular how-to guide on purchasing fragrance safely online, but usually the visual evidence is ever so much helpful.  It has since come to my attention that several guys have actually created and uploaded Youtube tutorials on how to spot the fake cologne with side-by-side comparisons between the real and the fake. They often note how the seller of the counterfeits isn't some mass-store in China or Hong Kong and how the feeback might be rather alarmingly high sometimes! (Estimates speak of 1 in 10 perfumes sold being fake!)
For reference purposes and to put these helpful guides under one roof, so to speak, I am including the links to the videos here.

via pinterest

 As you can see by watching them, fakes come in "similar" (but not 100%) boxes and presentations and they always involve popular fragrances from the mainstream circuit; it just wouldn't make financially sense to copy a limited edition or an obscure niche fragrance. With that in mind, direct your purchases wisely.

Armani Aqua di Gio: fake vs. real

Burberry London men: fake vs. real 

Chanel Allure Homme Sport: fake vs. real

Chanel Blue: fake vs. real

Chanel Chance Eau Tendre (and other Chanels): fake vs. real 

Chanel Coco Mademoiselle: fake vs. real

Chanel ~ tips on spotting fake/counterfeit Chanel fragrance

Creed Silver Mountain Water: fake vs. real

Diesel Only the Brave: fake vs. real

Dior Homme Intense: fake vs. real

Dior Mightnight Poison: fake vs. real

Dolce & Gabbana Light Blue homme: fake vs. real

Gaultier Le Male: fake vs. real

Gucci Rush: fake vs real

Juicy Couture Viva la Juicy: fake vs. real 

Paco Rabanne One Million: fake vs. real



Related reading on Perfume Shrine: What can I do to protect myself from fake perfumes and scams? 

Optical Scentsibilities: Bras de Fer

Le Male by Jean Paul Gaultier has always had some tongue in cheek imagery for its presentation. And it stuck with audiences, if only for its unapologetic exploitation of the homosexual connotation of sailors, alongside its sweet lavender-ladden scent. The issue is well documented, in fact, as attests this book devoted to it. There has even been an exhibition about gay life on the high seas. In times when sea travel was taking forever, it was to be expected.
In one such advertisement stylized pouty sailors cross their arms in a bras de fer that has them glistening their muscles in a nod to 90s gay culture. Or is this a cliché?

Whatever it is, it's certainly not that original, as far as perfume advertisments go. The bras de fer idea had been already tentatively explored in Eau Folle by Laroche print advertisements as far back as 1970. Only the couple is not indicative of a homosexual rapport, here using a man and a woman. And the mood is much less mock-serious or pouty, but more exuberant, fun and casually flirty.
Now, this curious little hat does remind me of a cook on a ship! But maybe that's just my twisted imagination...

Pics from parfumdepub

Fleur du Mâle: fragrance review

It was Charles Beaudelaire, the iconoclast 19th century “damned poet” who had said: “My soul travels on the smell of perfume like the souls of other men on music.”And because he has written poetry that transcends the Victorian of his times into the daring exploration of the erotic in quite a frank way, reminding the world that women and men smelled of quite a lot of things, “good” and “bad” as well, he is often referenced in perfume discussion as a resource of brilliancy in olfactory description and imagery.
It was not surprising then that his collection of poems titled "Les Fleurs du Mal" (flowers of evil) has been half the inspiration behind the new Gaultier masculine fragrance, Fleur du Mâle, which plays upon the word Mal in such a way as to remind as of Le Mâle (the masculine), the first perfume in the line that proved to be such a bestseller and which is still making huge profits for the company after more than a decade after its launch in 1995.

Le Mâle was a very tongue in cheek creation by nose Francis Kurkdjian both in presentation and aroma, as it capitalized on the popular gay reference of the sailor with its mattelot top and Breton insouciance torso bottle, clean shaven men in the ads and gym-rippled muscles, though ~ hardly the hardship of a real sailor! It explored avenues of the classic fougère construction, a recipe that imitates the smell of ferns in a forest, usually based on lavender. Lavender thus it was that dominated the ambience of Le Mâle, but with such a potent sweetness and cuddliness alongside as to toss the commonly butch image of the classic fougère and render it quite daring in the arsenal of the male of the species. Many men report that it has worked wonders in their pursuit of the opposite sex (or even the same sex when playing for that team) judging by the following it has on various discussion boards; which consolidates the fact that it is actually mostly women who go after the sweet touch in perfume and not vice versa as is so often touted to be.

So what does Fleur du Mâle have to offer anew? According to the press release in Women’s Wear Daily Léa Vignal-Kenedi,, head of the fragrance division of Jean Paul Gaultier, said: “Over the past 12 years [since the introduction of the original Le Mâle], many barriers have been lifted for men." Gaultier “…wanted to speak of this blooming of today's masculinity, of joie de vivre, of happiness" . Let’s not forget that this is the brand that introduced makeup for men in the form of bronzers, liners and light balms in their line Le Beau Mâle.
It seems that men are focused on in a new way and there has been lots of talk about the overabundance of orange blossom in the formula of the new fragrance, a note associated with happiness, lightness, freshness in a floral way, while simultaneously the new scent carries on the fougère accord of the original.
The new scent is composed by the same man, the very talented Takasago’s perfume nose Francis Kurkdjian, responsible for some of the most successful -in my personal opinion- fragrances of recent years such as the abstract beauty of Narciso for Her , the vague and delicate poise of Rose Barbare by Guerlain , almost the entire perfume stable of Gaultier (Le Mâle, Fragile and Gaultier2, with the notable exception of Classique), Armani Mania for men with its classy accords, the light velvet and yellow cotton of Cologne Blanche for the exclusive line of Dior and the smooth skin baked in the sun of Aquasun by Lancaster.
Mr.Kukdjian excels in rendering abstract accords of ambience music with a smooth progression and a slightly powdery feel that departs from the mossy feel of old or the makeup smell of traditional face powder, rendering interpretations of them in a modern and young way that seems fresh and new.

It almost illustrates this passage below from Beaudelaire:
“Exotic Perfume”
Islands of Lethe where exotic boughs
Bend with their burden of strange fruit bowed down,
Where men are upright, maids have never grown
Unkind, but bear a light upon their brows.
Led by that perfume to these lands of ease,
I see a port where many ships have flown
With sails out wearied of the wandering seas…

Although orange blossom is lauded as the dominant note in this new offering, even pictured in the advertising images which depict a young happy smiling male in a white tub full of white petals shot by Jean-Baptiste Mondino (how probable would that be realistically? I’m asking you), I am betting that there isn’t any actual orange blossom essence in there and the whole is rendered through the alchemy of synthetic components, just like in his masterful Narciso for Her which also supposedly features an orange blossom top note in the Eau de toilette concentration. This is orange blossom through the lens of a kaleidoscope, not the essential oil or absolute that is rendered by the actual blossom. And I am not saying that to diminish its value, because it creates an effect that is indescribable and very pleasing indeed. Along with a sharper and slightly bitter note of petit-grain (which makes a very brief opening impression), the light florancy is paired with the sustained fluffiness of copious amounts of hay-like coumarin and what smells to my nose like heliotropin, much as has already been explored in Cologne Blanche by Dior, to which I would designate this one as the more common, low-brow but equally interesting relative. Aspirations of grandeur are not present in Fleur du Mâle and why should there be anyway: it aims to please and comfort the wearer and the entourage and it succeeds admirably on both accounts as it has very good lasting power on the skin (through the next day even, in my personal test) and a pleasant, yet non-invasive sillage that is very welcome.
The white torso bottle in a white tin, which echoes the original blue one of Le Mâle, is tamer and not as ironic as the latter, something that is reflected in the advertising images as well, rendering this one more feminine and less likely to be picked up by a man, although of course blinkered approach does not work well in most perfume choices where individuality and taste matter more than arbitrary distinctions of what constitutes male and female. It remains to be seen if it will actually be bought by men all by themselves.
Instead I picture that the actual target group of the fragrance will prove to be women of all ages who will revel in its cloudy softness that resembles a Claude Monet sunset.
I for one would love to receive this.


Fleur du Mâle is available in 40, 75 and 125ml bottles of eau de toilette and an alcohol-dree deodorant stick, in major department stores.

Painting San Giorgio Maggiore by twilight by Claude Monet courtesy of fulcrumgallery.com. Pic of ad courtesy of Escentual.

Perfume advertising 3: gender play (multimedia clips)

The issue of what differentiates female from male idiosyncrasies in general is complicated enough. In perfume terms the composition of different formulas for the two sexes (roughly floral and oriental for the ladies, woody and citrus for the gentlemen) is a fairly recent phenomenon, dating from the dawn of modern perfumery in the end of the 19th century. Up till then, there was pretty much lots of leeway for men to delve in floral waters of the Victorian era or even the rich civet and musk laden compositions of the 18th century decadence. The issue of how male and female attributes translate in the iconography of perfume though is worth investigating for its many surprising facets.

Here today I decided to delve in some perfume commercials that redefine the role of gender as we know it.
The 70s were the years when it was acceptable for the first time after many long years for a woman to appear in pants. Up till then, emulating a man’s wardrobe was considered outré and not to be encouraged. In upscale restaurants and hotels in the 60s, time of the mini, it was customary to ask ladies in pantsuits to remove the pants and just wear the long jackets as dresses. Katherine Hepburn in her signature slacks was repeatedly asked to use the staff hotel stairways when going to see Spencer Tracy some years prior. In that regard, the first ad for perfume that showcased this new freedom was Charlie by Revlon. Codenamed “Cosmo” while being developed, as this was intended for the young and liberated Cosmopolitan readers, that magazine being full of women’s liberation articles back then besides the tips for better sex; it then got named Charlie from the first name of Charles Revson, owner of Revlon. The face of Charlie was Shelley Hack whom you may remember as part of “Charlie’s Angels” TV series, here with Bobby Short. Watch the clip clicking here

Indeed watching the commercial, Shelley dressed in a shiny satiny ensemble of pants and shirt, with a matching little hat on her short bouncy do, it takes a close up to see that it’s actually a female. The fact that she is thin and with no discernible décolletage makes it even more risqué. As she sprays the perfume on her neck while in the car before getting out at her destination we get a glimpse of what an emancipated woman is like; driving, wearing the pants, getting alone to the place she is invited. There is no need for a man to accompany her. She is the man in her life. So recent commercials compared to that seem to tie women to their traditional roles of either homemaking material (pretty, happy) or dangerous fantasy (aggressive seductresses). But that is as much a societal phenomenon as to warrant a separate article of its own on another venue.

Many years later it was advertising provocateur Calvin Klein who brought homosexuality in the mainstream with his memorable commercials. As an aside when talking about the issue, please note that it is males of such a preference who feature prominently in the ads, not women. This may have to do with more homosexual men being involved in the media in the first place (and we all know the designing world is full of them), but it also has to do with the taboo of female homosexuality in advertising as well. For some reason, women in advertisers’ minds should be seen as dynamic, but not butch, aggressive as they are often depicted in the sexual arena, but not manly. I guess it has to do with the male mindframe being deeply disturbed by the idea that a woman renounces the attributes that make him the center of her universe, even though he may renounce those that make him desirable to her! Egotistical though it may sound, men seem flattered if women are concentrating on them. Homoerotic female images are desirable – and intensely so- only if they entail a man eventually and only if the ladies in question outwardly look very stereotypically feminine. To revert to Calvin Klein though, his commercials exploit the homoerotic ideal to the max. A series of commercials for Obsession as well as Eternity used photographer Herb Ritts as the vehicle for an aesthetic that was distinct in an American way.
To witness, these 4 short clips for Eternity for men from the 80s, featuring the exotic Shana Zadhrick as the female presence in an otherwise male territory, which idolize the male physique, sculpted during long hours at the -then- temple: the gym. The droplets of water on rippled flesh, the eroticism of swimmers’ bathing suits, the movement that is resembling diving. Everything speaks of the promise of a different erotic experience.
Watch the clip clicking here

And then of course we have the cheeky ironic representation of Le Male by Jean Paul Gaultier. The theme is reprised in a tongue-in-cheek way (as Gaultier takes himself far less seriously than Klein) and the sailor and his uniform, both a nod to a popular homosexual icon and Jean Paul’s favourite matelot top as well, make their appearance in ads that emanate a playful mockery. Le Male the jus is full of the traditional male note of lavender and yet it is so sweet that it has a candy like tone, like only someone who is totally oblivious to rules of propriety is capable of carrying off. In the following commercial Gaultier not only depicts the sexual deviant of a sailor, but dresses a woman in the sailor uniform -shot from behind, walking in what seems a bar full of such sailors- in a transvestite effort in reverse, having her kiss another male, only to reveal that underneath her clothes she is corseted in the traditional attire of her sex from long ago, to match the torso of his eponymous feminine scent, known as Classique. It is important to note that the ad refers to men and the eternal female. Even openly homosexual men have their prejudices about women I guess, or perhaps they have had strong female icons in their environment shaping their views on the subject, as in Gaultier’s case with his grandma. Watch the clip clicking here

In another Jean Paul Gaultier commercial, this time for Classique only, several models sit on a table talking about l’amour (love), differentiating in attire and image as day and night, one of them being the androgynous Eve Salvail, a Canadian model with a tattoo on her shaven head. The old woman suddenly and briefly morphs into Gaultier himself, as if the designer wants to remind us that some part of his grandmother's spirit which inspired the perfume still lives in him. Whatever, Classique is a very feminine scent. Watch the clip clicking here

While at it, you can witness the difference in perception of what is appropriate and what is not in the iconography of these two similar print ads for Paris by YSL, under artistic direction of Tom Ford. The top one is the US version, nipples covered and the effeminate face of the guy cut from the photo, only the cuff hinting at a ménage a trois. In the European version, shown here, however, such niceties do not cut it and the whole deal is laid bare –pun intended- for readers. Pity Paris perfume which used to be viewed as elegant, it now has earned a reputation for racy.

Last but not least, Calvin Klein again plays the gender bender with his masterful commercial "Altered States" (which reminds me of a William Hurt starring film) for both CKone and CKbe. The diaphanous and black bottles respectively are used in brilliant effect for a morphing computer play that emits a weird and truly wonderful vibe that compels the viewer to watch the clip over and over again. I find it seriously cool in its androgyny despite the eerie factor. The limits between the sexes have never been thinner and the interplay between the two is evinced in the unisex jus of the two perfumes which represent two different moods, but never two different sexes. Watch the clip clicking here The 90s heralded the cult of the unisex, or euphemistically called shared perfumes and the commercials that played upon this were many and varied. In my opinion this is the most memorable and worth watching one. What the future brings is anyone's guess.

Next post will revert to softer, more romantic notions and the discrepancy between image and smell.

Pics from imagesdesparfums.