Avon Unplugged for Her & for Him fronted by Jon Bon Jovi: new fragrances

Avon Products has announced that the 50-year-old rock star is the company's newest celebrity fragrance partner. He'll appear in ads for both Unplugged for Her and Unplugged for Him. Why these two partners meshed? Call it a merging interest in philanthropy.

The company said "the inspiration for both scents is the unique feeling one has listening to a favourite song". The goal is "an emotional connection". The women's version is a floral oriental perfume, and the men's is a woody floral musk fragrance. Available through Avon reps and online in October 2012 (for the women's version) and November 2012 (for the men's edition). pic via starfetch.com