Les Éternels de Balmain perfume collection, which the new Carbone is part of, is the house’s first offering since officially launching Balmain Beauty in September. Several classics by Balmain are re-introduced, such as Vent Vert (a modernisation of the couturier's first legendary green fragrance from the 1940s and the favourite fragrance of the then young Brigitte Bardot), Ivoire (1979), Ébène (1983), and Carbone (2010), albeit all with a changed formula, equating to a different scent.
The latest edition of Carbone (2024), part of the Musk family, is described as Balmain's new creative director Olivier Rousteing's "baby," and when such pronouncements are made you know there is something that has definitely changed in an older fragrance being re-issued. The new Carbone from 2024 is therefore described as "the heady mix of tobacco, suede, cumin and rose and is already beloved by Beyoncé, Dove Cameron and Olivier's mother." Dove Cameron has been video-scoped sporting the 1945 Balmain clutch bag containing the Carbone fragrance to let this seep in.
Carbone 2024 by Balmain is a fragrance that drives the quest for identity. "Housed in a lacquered signature black bottle, it reflects all facets of individuality with an assertive duality of maximalist musk and minimalist rose. The fragrance features white musk, rose neoabsolute [sic], suede, patchouli, sandalwood, and cumin, creating a complex scent where pure and carnal elements unite," states the brand.
It's not easy to come up with a novel rose these days, when roses have been typified into two main camps.
On the one hand the rose-patchouli-oud mélange of the Arabian tradition meant for westerners who want some bang for their buck and the promise of 1001 Nights enfolding in their evening life, as begat by the commercial and critical success of Portrait of a Lady.
To me the new Balmain feels like an effort to bridge both categories above; it's soft, but also retains a more shady tonality. It's not entirely masculine, but it's not froufrou feminine either. Although one might consider it dangerous because of the cumin mentioned in the pyramid, it is not dirty, really, it just has a sensuous quality to its rosiness; it's not the screechy kind. It is not ground-breaking either.
Balmain's Carbone 2024 is intended to appeal to a very wide demographic, case in point being promoted via celebrities that people want to emulate. And this is maybe its major flaw: When trying to please everyone, one doesn't excite anyone enough.