A new site for Idylle by Guerlain (with a chinoiserie rendition of "Singing in the Rain" at the background) has launched and it's carefully orchestrated to reveal facets of the new perfume and its conception. The in-house perfumer at Guerlain, Thierry Wasser, talks (with English subtitles) about the concept, the choice of notes (strong emphasis on the rose as per him) and the image chosen for the newest feminine fragrance for mainstream distribution by Guerlain,Idylle, fronted by Nora Amezeder. Watch Wasser on this link.
Ora Ito, the designer behind the flacon in the shape of a gold drop, talks here. I have to admit that the site is beautifully constructed.
Perhaps the most mischievous thing on it however is the invitation to play online and enter to win a day at La Maison Guerlain.
Monday, September 21, 2009
Thierry Wasser and Ora Ito on Idylle by Guerlain
Subscribe to:
Post Comments (Atom)
This Month's Popular Posts on Perfume Shrine
-
Christian Dior has a stable of fragrances all tagged Poison , encased in similarly designed packaging and bottles (but in different colors),...
-
When testing fragrances, the average consumer is stumped when faced with the ubiquitous list of "fragrance notes" given out by the...
-
Say the word jasmine among perfume circles and expect to see the characterisation of indolic being brandished a lot at no time. Expect to se...
-
Among perfume lovers' circles there are no other two words more despised than "old lady" perfume. Is it because often the peop...
-
In all of perfume speak, "musk" and "musky" has got to be the most casually utilized term, often taking on hidden nuance...
-
Ask any aspiring perfumista about aldehydes and you will hear that they are synthetic materials first used in Chanel No.5 , that thanks to t...
will go and have a look- so many posts to catch up on- have been having firewall issues and now feel like Alice diving down the rabbit hole with so many things to see!
ReplyDeleteOoops, so sorry on the firewall problems. It's a bummer when this happens!
ReplyDeleteBy all means, sit around and feel at home :-))