Issey Miyake A Scent Eau de Parfum Florale: fragrance review

When a scent gains a flanker in the guise of just a different concentration (Eau de parfum vs. the original Eau de Toilette) you know you're in for a bumpy ride on some level, to quote All About Eve. Either one will be vastly superior to the other (see Allure, Opium), or there will be confusion among consumers (see Narciso, or Bandit) or both of those things.

Issey Miyake had launched A Scent last year: an ascending, airy green fragrance which impressed me favourably with its polished technical merit and re-introduction of green notes into the mainstream (a trend which one might argue was not pioneered by it, but to which it contributed positively). Imagine my disenchantment upon testing A Scent Eau de Parfum Florale by Issey Miyake and finding out it is not only ghastly but boring to tears as well!
Merely an alcoholic-ladden, light, ~almost to the point of insubstantiality~ floral scent with an aromachemical woody-amber base (Ambrox) for a little anchoring (they might as well not bother, it's fleeting on both blotter and skin). After this strong alcoholic blast passes, a diaphanous peony-jasmine accord (with a hint of peachy sweetness) that is more spectral than real.
I haven't been really scathing while reviewing on the whole, apart from a few atrocious cases, but this time I think it's needed. Eau de Parfum Florale seems like a marketing turn of phrase in the mould of "let's do a pink floral version for the heck of it, it will sell on the heels of the previous model" . No, dear marketing people, it won't, unless you suggest the formula goes into shampoo or liquid detergent (Personally I would prefer to just wash my hair with bar soap instead of this, but let's not pre-empty other people's preferences lest we're called names). What's happening? The Miyake company people weren't that cynical from what I recall. Pity on the perfumer who was given the brief: Is this why they do not reveal his or her name?

Yes, the new Scent is really different from the original as the sales assistant was quick to point out without any prompting. Yes, it's encased in the same (genius) bottle design that recalls sliced plexiglass bricks. Only in PINK! I have probably said the magic word that shutters all expectations for serious perfume lovers and just chimed the "abandon all hope ye who enter here" for those who read. Run for the hills. Run for your life. Run Lola, run! You might be inwardly protesting by now "oh but I like pink fragrances, they're so girly and cute!". Let me circuvent this thought, in case anyone thinks I am being snobby, aloof, or pretentious in saying so: No, do yourself a favour and get some really nice "girly and cute" pink juice: like Miracle So Magic, Kelly Calèche , Guerlain's Insolence or Gucci Eau de Parfum II in that paper-weight heavy bottle. They do exist. Just not into the cubicle-farm of A Scent Eau de Parfum Florale...

Notes for Issey Miyake A Scent Eau Florale:
Top: Jasmine petals, hyacinth
Heart: Galbanum, ylang ylang, rose, peony
Base: Patchouli, amber, moss

Available in 40ml and 80ml in major department stores.

Issey Miyake A Scent: fragrance review

After the definitive 90s bestseller L'Eau d'Issey and the definitive 90s commercial "tank" Le Feu d'Issey (affectionately termed "Phew d'Issey" by its detractors, but rhapsodised by fragrance critic Luca Turin for its undoubted olfactory innovation), Miyake who has been held on public record saying he doesn't like perfume and never wears it, launches his third "elemental"-inspired scent. A Scent, inspired by air, no less! Much like this would seem like a joke, I assure you it is not.
The fragrance is very, very pleasant if not groundbreaking and I would like to think that the inane name is merely a break-down of Ascent, denoting ascendant, a rising and optimistic sign that points to the skies above. After all, air can be charged with its own aroma, especially before and after a springtime thunderstorm! A Scent by Miyake does reprise an airy electricity-charged green smell that recalls spring mornings of crushed greenery underfoot, still holding dew on it, and it's a mystery why it was launched for the autumn-winter season. I suppose they figure it will pick up sales-wise come February, when people are sick and tired of the drab days of sleet and mud-trampled snow and will want the promise of sharp cool air in the tall grass, the touch of a dryad...

Created in collaboration with perfumer Daphné Bugey of Firmenich (who I am reminding you is responsible for those reportedly amazing Coty classics reconstructions and the mean vanilla of Kenzo Amour), designed by Arik Levy and produced by Beauté Prestige International, the Paris-based fragrance division of the Shiseido Cosmetics Corporation, A Scent had all the prerequisites to become a new "classic". Will it? Only time will tell, but it doesn't seem as original as it should for it to become so. Then again, technically neither was L'Eau d'Issey: In the aqueous ozonic stakes, drenched by gallons of Calone (the melon-fresh aroma-ingredient that characterised the decade), New West by Aramis beat it by three years coming out in as early as 1989.

Is Miyake's A Scent “a scent as simple and beautiful as the air we breathe” as purported in the ad copy? I would venture that for the average urban dweller this would be an ironic line, but let's not digress. The green notes of galbanum (nothing too bitter in this interpretation) and hyacinth, reminiscent of the re-issued Vent Vert, Guerlain's Chamade opening and Chanel No.19's verdant patches ~before the iris takes over in plush~ fold the floral heart while a lemon note echoes throughout. The core is garlanded by vivacious hints of citrusy-green notes (verbena apparently) and a carnal-devoid diaphanous jasmine. The remaining tonality is a white-musk-infused base that whimpers off skin infrequently with slightly soapy reminiscences like just showered bodies. Comparisons with Estée Lauder's Private Collection Jasmine White Moss are pretty obvious, as the same citric and green spike emerge on contact and the common lineage is none other than Chanel's Cristalle, especially in the more hesperidic-toned Eau de Toilette. Arguably however the predecessor is much more daring and stealthy, while the limited-distribution parable by Lauder is more polished and lasting (especially in the wonderful extrait de parfum), leaving A Scent in some kind of limbo state despite its surpreme wearability by both sexes.

Green chypres are becoming popular again (just contemplate Cristalle Eau Verte, a twist on the refreshing classic) and they have taken on a new mantle it seems, one of intense subtlety (there's your oxymoron!) and seeming attenuation, one of less conviction if you please. More an environmentalist-streak running through the market, rather than a "let's get back to nature" 60s song, they seem catered for the urbanite who is commuting to work with i-Pod at hand. But in a world that is almost faced with complete extinction of that venerable fragrance family I can live with that rather than hundreds of fruity-florals and fruitchoulis, I guess.

The bottle looks like a slice cut out of a block of transparent slob (jn fact it is) which is perfectly cool in its own tongue-in-cheek way (there's luxury products for you!) and fitting with the scent image.

Notes for Issey Miyake A Scent: galbanum, hyacinth, verbena, jasmine, "crystal moss" (A Firmenich patent on a mossy substitute for oakmoss)

A Scent by Miyake is available in department stores in a 5 oz Eau de Toilette ($115.00 USD), a 3.3 oz Eau de Toilette ($89.00 USD), a 1.6 oz Eau de Toilette ($65.00 USD), a 6.7 oz Moisturizing Body Lotion ($48.00 USD) and a 6.7 oz Moisturizing Shower Gel ($42.00 USD).

Tree in the form of a woman via heandfi.org, bottle pic via popsop.ru