“Mon secret est à l’intérieur” , my secret is on the inside!. With that catchy phrase, Cacharel is taking a journey back to their roots with their newest feminine fragrance, Scarlett. The Liberty print design of the packaging as well as the concept of a floral evoking heroines of literature as well as Hollywood glamour (because of Scarlett Johansson) are testament to that desire. In that regard it will be interesting to play out since ms.Johansson has been the face of Eternity Moment for Calvin Klein for quite a while (featured even in a shot of her film "The Island") and now the face for D&G makeup (fortunately another L'Oreal subsidiary).
The three values of Cacharel have always been romanticism, audacity and freshness after all. The Victoriana of its Sarah Moon emblematic campaign is still with us after all those years and the retro touches of their porcelain bottles on our vanity are still objects of affection.
The fragrance Scarlett by Cacharel will incorporate a juicy citrus and pear prelude to a white floral heart of jasmine, orange blossom and honeysuckle anchored with tea notes, white musk and sandalwood. Much like their first foray with Anais Anais which relied heavily on lily this is ~apparently~ a return to less sugary compositions, a suprising aspect taking into account the fragrance is geared towards the 15-25 years of age demographic (a generation raised on very sweet perfumes). The perfumers for Scarlett are Honorine Blanc, Alberto Morillas and Olivier Cresp while the romantically retro flacon of japonesque floral designs in white faience/biscuit porcelain with coral insides was designed by Christophe Pillet.
Scarlett by Cacharel will benefit from an extensive advertising campaign starting August. Prices for 35 mL and 80 mL of Eau de Toilette, 35 and 59 euros respectively in major department stores, the fragrance launching in mid-July '09.
Pic of Scarlett Johansson via My Old Kentucky.