Monday, July 23, 2012

Interview with Trudi Loren and Tarek Atrissi for Aramis Calligraphy

"I think there are very few fragrances that are still on the market after 50 years that are classics. The Aramis brand itself is still in the top 20 in many countries around the world and in fact is number one in several. A classic fragrance is one which has sophistication, a signature and is identifiable with quality raw materials." Thus proclaims (quite rightly) Trudi Loren, vice-president of corporate fragrance development worldwide for Aramis, who says Calligraphy by Aramis contains rose and jasmine absolutes alongside a lot of natural notes; petrulli, cardamom and myrrh.
Estée Lauder launches Calligraphy with a special proviso: created specifically for the Arab region and designed for women and men, its aim is to commemorate the founding of its iconic fragrance house Aramis almost 50 years ago.

 The graphically heavy bottle is the artwork of graphic designer Tarek Atrissi, who says "Calligraphy in Latin is one word but in Arabic it's two, and that became the whole concept to play with; mixing the two words and mixing the contrasts of the project. For example, because as it's a genderless scent the design had to appeal to men and women so the two words are very contrasting in style. One is more geometric script and the other is more organic, traditional, artistic script. Also mixed in there is the idea of tradition meeting the contemporary."

 Quotes and whole interview on The National.

Thursday, July 19, 2012

Coca-Cola Notes in Perfumes: The Tingling, Sweet, Spicy Side of Fun

Whenever you hear "Have a Coke," you hear the voice of America. Passport to refreshment. Happy moment of hospitality. Coke means Coca-Cola. (1945) Refreshment the whole world prefers. The cold, crisp taste of Coke.(1958) The favorite drink for ladies when thirsty, weary, and despondent. Good all the way down. Flows from every fountain. Sold in bottles. (1905)
~From Coke advertising slogans

Coca Cola and the cola-type soft drinks similar in flavor (Pepsi being the other giant, utilizing a slightly different recipe) create their own little scent universe. Sometimes, the association with the flavor is so very strong that perfume lovers seem to "catch" a cola note in their perfumes!


In fact Donna Karan advertises its DKNY Delicious Candy Apples Ripe Rasberry limited edition as having a base redolent of coca-cola notes! Grabazzi by Gendarme is another one. But there are other fragrances, which their makers wouldn't think of promoting as reminiscing the popular soft drink: Lauder's Youth Dew and the flanker Youth Dew Amber Nude most definately conjure the aftertaste of a delicious can of Coca Cola. Is it any accident they're more American than the statue of Liberty? America loves Coca Cola and I can well see why!
The French are not immune either: Spray a spritz of classic YSL Opium spicy oriental perfume (in the Eau de toilette concentration especially) and you distinctly find among the spicy bouquet the familiar cinnamon-orange goodness of Coke. Parfumeur niche release Mon Numero 10 has a drydown redolent of the famous soda. Dior's Dolce Vita hints at it, having this sweet, thick-ish undercurrent to differentiate it from Feminite du Bois (Shiseido) from whence it sprang, Athena-like from the leg of Zeus—or perfumer Pierre Bourdon's in this case.  Musc Ravageur by Maurice Roucel for niche brand Editions de Parfums Frederic Malle also boasts the spicy, dry and tonic vibrancy of coca cola before segueing into something softer, more paw-massaged and sexily alluring.


Perfumer Jean Claude Ellena uses just four essences to render the definitive scent of Coca Cola in his conjurer tricks for reporters: Vanillin, plus natural essences of cinnamon, orange and lime. Et voila, Coca-Cola!!

The secret lies in the actual formula of the drink, not the perfumes themselves. In reality, the popular soft drink is comprised of much more "perfume notes" than we thought of. Apart from carbonated water, sugars, caffeine, caramel and phosphoric acid, it boasts the following natural flavorings: lime, lemon, orange, coriander (which has a lightly orangey scent), neroli (coming from the steam distillation of orange blossoms), cinnamon, nutmeg and vanilla. Too many to remember? The basic flavor in Coca Cola and competing cola drinks comes mainly from vanilla and cinnamon, though Pepsi-cola boasts more lime than most (and therefore the question of whether one prefers Coke or Pepsi attains an important level of aesthetic preferences in fragrance consulting tests).


Naturally all of the above are long-time notes in perfumes, especially in Oriental blends and the classic hesperidic-spicy-sweet compositions. The association therefore with certain perfumes is totally logical. In fact, the recent discovery of a Coca Cola notebook from the late 1970s with the handwritten list of ingredients has prompted queries as to how the company needs to come out with a Coca-Cola fragrance. It's a well-known flavor in Lip Smackers lip balms, after all....


A few other scents that have cola aspects to them:
Idole de Lubin where the cola note pairs with rum.
Escada Magnetism for Men: Has the sweeter, thicker smell of a vanilla coke with added cherry, pepper, saffron and musk notes.
Dinner by Bobo is another one, as is Nanadebarry Classic Pink. Penhaligon's Malabah has the piquant opening of a fizzy cola. L'Aromarine made an Eau de Toilette and parfum which were redolent of the scent of Coke.

Have you experienced other fragrances where the scent of Coke (or cola in general) is perceived?
Let us know in the comments.  


pic of coke and youthdew via Fragrantica, design and retro ad pics via Google

Wednesday, July 18, 2012

Serge Lutens Interview: Regarding Santal Majuscule, the latest perfume


"Why, for what possible reason, still unknown to him, did he raise his eyes every day to stare at the skylight? What was it that attracted his eye to a trembling branch outside? How, through this image in the window pane, did his double take shape and come to life? Why did Mr. Vantienen have to bark out, “Lutens!” and yank him from his reverie?
―Lutens! Stand up!
The Moon could do nothing for him now.
―Why, oh why, all the capital letters, for no reason at all, at the start of, and I quote: Gold, Wolf, Fire, Tower, Flower...and so on!
He was commenting on a piece of writing yesterday, where the pupil, here and there according to his fancy, had added large capital letters, like an illuminated manuscript from the Middle Ages. Silence filled the room. Mr. Vantienen insisted:
―I asked you a question. Now, answer me!
―…
The boy counted the dots...
It is through experience that we—all of us—understand that mirrors reflect a reversed image. What we don’t always understand is that images can shape what we see in the mirror."

click to enlarge
This is just part of the interview that the maestro Serge Lutens has given me concerning his latest fragrant release, Santal Majuscule. In it he explains how the materials do not necessarily denote the character of the fragrance, how the composition finally took flight, his childhood memories and his associating of literature and the fine art of perfuming one's self. Please follow this link to Fragrantica to read the whole thing. 

Tuesday, July 17, 2012

Lady Gaga In the Nude for "Fame": Perfume Ad

Strategically placed little men cover just the most racy tidbits on Lady Gaga's naked body on her perfume ad for her first celebrity scent, Fame.


 The photo was taken by famed photographer Steven Klein. Gaga wrote on her Twitter "I won't lie I'm a bit nervous. It's been a while since I've shared some work with you. But I'm so proud of Steven I, we really did not sleep!" The scent, which contains notes of incense, honey and apricot nectar, will hit stores in August.

I like it! A fun and more titillating version of Gulliver's Travels famous imagery of Lilliput.  


Monday, July 16, 2012

Perfume Term: Linear Scents ~Deceptive Simplicity

One of the most common criticisms of a boring, unexciting fragrance among people who actually enjoy perfumes in general is that it is "linear", a scent that starts smelling one way and continues smelling that way till you can't smell it any longer. This description approximates to many people's minds a transliteration of the visual "dead line" on a hospital heart monitor; no highs or lows, just a uniform trajectory to nothingness... But is it always such a bad thing?
Occasionally you love a specific phase of your perfume (increasingly this is the top layer upon spraying, since contemporary fragrances try to capture the short-term, antagonism-driven attention span of the mall buying consumer). Don't you sometimes wish it would last throughout the entire duration of the scent's lifetime on your skin? Why are linear scents so scorned?

Perhaps because historically the first ~and most successful commercially speaking~ linear scents were of American origin (composed by European noses, such as Sophia Grojsman, Josephine Catapano or Ernest Shiftan, in US-labs for US companies catering to an international market). This is a kind of reverse snobbism on the part of perfume aficionados who favor French-ness over apple-pie & Coke homely runs. I hypothesize this is to blame for the en masse disregard of linear scents as a sign of crudeness, non sophistication, of "easy cuts". Classic French perfumes (for instance Bal a Versailles by Jean Desprez) usually follow the classic pyramidal structure of a fragrance which starts one way, progresses another to end on a quite different route than anticipated.


But having a dependable scent effect from start to finish is not to be dismissed so lightly; sometimes one needs to rely on a constant, as "what you smell is what you get"; the equivalent of the jeans & T-shirt girl with no makeup on, who men know will look exactly the same the morning after as when you bedded her. This applies just as much as other times we're seduced by the evolutionary arc of a complex perfume (the scents I call "morphers"), one which changes moods and messages as the hours go by; the romantic equivalent of a mr.Grey, if you will.
Constant olfactory emission of a specific impression is also an important -and technically necessary- aspect for other scented products besides fine fragrance; imagine if your air freshener, your depilatory or your hair dye had an undulating scent profile that would smell like one thing on minute #1 and another thing on minute #12. With these products stability of olfactory effect is crucial. This is where linear scents come in!

The basic principle
The nuts & bolts of linear scents creation generally relies on composing using similar volatility materials: i.e. either all high volatility ones (which results in a very fleeting effect, comparable to old, traditional cologne, that is not usual in modern perfumery) or all low volatility ones (resulting in a very dense, thick effect; this is often the case with resinous and balsamic formulae). The idea of volatility as a compass into composition comes from perfumer Jean Carles who in "A Method of Creation in Perfumery" put volatility of materials as the key quality on how to evaluate an aromatic material. Hence his introduction of the "fragrance pyramid" as a tool into educating the public into how perfume composition works in the classic manner, thus popularly diving the notes (a "note" is the characteristic odor of a single material) into "top notes", "heart notes" and "base notes".  As we have already showcased, the fragrance pyramid, much as it is touted as the be all and end all of perfume construction in pop culture filling beauty mags & generic online sites for the uninitiated, is not the only way of composing a fragrance.

The diverse character and origin of linear scents
Linear scents don't necessarily comprise solely eaux de Cologne or thick, primeval orientals, as mentioned above, depending on volatility of materials alone. For instance APOM Pour Homme by Maison Francis Kurkdjian has a tenacity and scope beyond a classic Eau de Cologne, but the effect is the same from start to finish: a clear orange blossom freshness put on speakers. White Linen  by Lauder is another; the projection of soapy, waxy aldehydes is piercingly sweet, retaining the character throughout the duration of the scent's life on skin or cloth, even though the fragrance consists of several elements that are interwoven masterly. Eternity by Calvin Klein is another one, as is Alien by Thierry Mugler or Montaigne by Caron.  Some fragrances created by true perfumery masters such as Jean Claude Ellena are technically linear: Poivre Samarkande, Ambre Narguilé, Vetiver Tonka and Rose Ikebana, all Hermessences exclusive boutique scents and haute in both concept & marketing project linearly. So does the stellar Terre d'Hermes. More esoteric fragrances, boutique-circuit or niche, also exploit this technique: The delicious Tonka Impériale by Guerlain is another linear perfume, as is Philosykos by Diptyque. Even older fragrances composed with none of the modern linear aesthetic end up smelling almost the same from start to finish: Bandit by Robert Piguet, thanks to the utilization of "bases" by its perfumer Germaine Cellier, ends up on a rather uniform trajectory from the stupendous beginning to the impressive end.
Perhaps an important differentiation would be not to confuse "linear" with "flat"; linear scents can project volumetrically instead of multi-dimensionally, but they possess the technical skill to retain interest by their abstract main accord that elevates them from mere "imitation" of a smell into an arresting sensory assault.

The technical twist
By focusing on the evaporation process rather than the odor character, it becomes possible to create a fragrance that can essentially maintain a uniform composition as it evaporates. Where it becomes really interesting is that the evaporative weight losses of these aroma materials are proportional to their vapor pressures (the vapor pressure calculated by Raoult's law which states that the vapor pressure of true solutions is dependent on the proportion of each component in the blend). Therefore it is easier to achieve linearity if the materials used have similar vapor pressure. Of course this means that some odor types are more suitable for this exercise, thus rendering linearity often a compromise on olfactory quality for technical performance. You see, sometimes the complaints of fragonerds are not entirely out of place!

But how can the vapor pressure of materials be manipulated into behaving as desired? Simple, though not as easy as one might think: by changing the solvents. Carrageenan and chlorophyllin gel bases were previously used in scented products where linearity was crucial (such as home fragrances), creating a sort of gelatinous non evaporating surface upon application decreasing the fragrance release with time, though the addition of nonionic surfactants was necessary for the aromatics to become soluble in the gelatinous base itself. This is also one of the reasons why all natural perfumes are so rarely constructed linearly: the restrictions in use of materials and solvents makes for a tougher process into linearity; the raw materials themselves are full of nuance and they are often crystalline or viscous presenting solubility issues.

A variation on the linear scent is the "prism"/prismatic fragrance, whereupon you smell a humongous consistent effect all right, but when you squint this or that way, throughout the long duration, you seem to pick up some random note coming to the fore or regressing, then repeating again and again; a sort of "lather, rinse, repeat" to infinity. A good example of this sort of meticulously engineered effect is Chanel's Allure Eau de Toilette (and not the thicker and less nuanced Eau de Parfum) where the evolution of fragrance notes defies any classical pyramidal structure scheme. There are six facets shimmering and overlapping with no one note predominating.

In short, the engineering of a perfume is sometimes much more technically and intelligently labored than appears at first sniff. Linear scents are never "simple", so to speak. Preferring a perfume that takes you into a wave of highs peaks & low valleys of differing "notes" is not in itself the mark of connoisseurship that it is touted to be. Let's give the best of the linear scents out there their due and let's respect their stubbornness of character for what it is, rather than merely lack of merit or of complexity.

Which are your own favorite linear scents? 


pics via yoshagraphics.com, basenotes.net (posted by hedonist222)

Marian Bendeth of Sixth Scents: new website

"Perfume is like cocktails without the hangover, like chocolate without the calories, like an affair without tears, like a vacation from which you never have to come back." Thus introduces the fascination with perfume Marian Bendeth, Global Fragrance Expert of Sixth Scents; the path which has brought many of us down the rabbit hole, either recently or from childhood onwards.


Marian is an extremely versatile and erudite expert in the fragrance industry who has created a unique service of fragrance consulting based on myriad of subtle nuances. She's also a prolific writer on the power of fragrance with many awards under her belt.
Her new, revamped website features many of the aspects of what makes her service great right down to even the links to her work here on Perfume Shrine (A Game of Synaesthesia and Questions and Answers with Marian Bendeth, Global Scent Expert.)

You can find Bendeth's new site page on this link.

pic of Marian Bendeth "sniffing" things alongside perfumer Jean Claude Ellena via the Sniffapalooza Magazine

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