New perfume addresses in Paris: shopping info

In the middle of an economic recession that affects fashion as well as the fragrance sector, new stores are still opening. For Parisian shoppers and those travelling to the city to savour perfumes and other pleasures, two new worthy of note addresses:

Different Latitudes, a company founded in 2005 by David Froissard and Loïc Le Guen as an International Luxury Trader that specializes in distribution of luxe brands, image counselling and marketing, is coming to the Parisian market with a dynamic move. They're bringing some of their portfolio in Galeries Lafayette Haussmann, a shop-in-shop stand including niche brand Neotantric, Frapin, Amouage and Robert Piguet.
Piguet is amply represented by Fracas and Baghari pour femme, Bandit and Visa pour femme, Cravache pour homme and the newly re-issued Futur, a formula closely following the instructions of Rober Piguet himself in the 1960s: the US-owned Fashion Fragrances company had the rights for a decade and the re-issue was finally orchestrated by Aurélien Guichard of Givaudan. Futur by Piguet is a blend of hesperides, violet, jasmine, yalng ylang, cedar and patchouli for a fresh and floral touch.
Amouage, much loved on these pages, is enjoyed in 30 countries with fragrances created by la creme de la creme of perfumers: Guy Robert, Jean-Claude Ellena, Bertrand Duchaufour, Maurice Roucel et Lucas Sieuzac. The result in scents such as Jubilation 25, Gold, Dia, Lyric, Ubar and Epic is nothing short of majestic.

Guerlain on the other hand is opening a new stand-alone boutique in le Marais designed by Patricia Grosdemange at 10 rue des Francs-Bourgeois. The new store is paying homage to several emblematic fragrances and products of the historical house in 110 square meters full of the best craftmanship.
Guerlain has always paid attention to their stores and the history of the Guerlain house boutique addresses is interesting: The first one was opened at 42, rue de Rivoli in 1828, conceived by the fertile imagination of Pierre-François-Pascal Guerlain. In 1830 a new building is chosen for Guerlain perfumes and cosmetics in 15, rue de la Paix. Jacques et Pierre Guerlain establish themselves at the helm of the house in 1914, and with the help of architect Charles Mews they build the legendary boutique at 68, avenue des Champs Elysées. The space will host the institut Guerlain in 1939 and will be panegerically renovated in 2005 with the innovative skills of interior designers Andrée Putman and Maxime d’Angeac. Places to make one dream...

Les Parfums: Paris perfumes exhibition

From 2nd to 5th of October, Paris will be hosting the fragrance exhibition Les Parfums. A trade show aiming to highlight the new directions in perfumery and re-ignite the love for perfume, all hosted in the city that put scent on a pedestral. For professionals, the initiated and the neophytes, the trade show Les Parfums is free for all and will feature special prices on milestone perfumes from the houses hosted, a consultation and selling point of the best publications dedicated to fragrance, and meeting-up with some of the creators of the most prominent niche makers in today's market:


Amouage, Claudie Pierlot, Etat Libre d'Orange, Frank Los Angeles, Ginaluca Bulega Parfums, Isabey, Kalaris Milano, Linari, Mona di Orio, Neotantric Oasis, P.Frapin et cie, Parfum d'Empire, Parfums d'Orsay, Poiray, Robert Piguet, Susanne Lang, the Hype Noses, Vero Profumo.
The official site of Salon Les Parfums can be reached on this link (in French right now, but will feature an English speaking section shortly).

The exhibition Les Parfums will take place on 2-5 October from 9am to 6:30am (on Saturday till 8:30pm) at L'Atelier Richelieu, 60 rue de Richelieu, 75002, Paris
(Metro: Bourse, Pyramides, Palais Royal)

Have fun!

Aqua di Parma Magnolia Nobile: fragrance review

After Eau d'Italie and their watercolour rendering of the magnolia flower, Magnolia Romana, a formula that takes magnolias into a gouache approximation without their true oilier features visible, Magnolia Nobile by Aqua di Parma is another fresh take on the magnolia flower; like an unmade bed in black and white it fuses the contrapunto of cool and warm into sciaphobia, questioning our own gaze into seeing things that might not be there.

Magnolia as a note is proving to be very popular lately, if we consider recent launches: a new Helena Rubinsten fragrance fronted by Demi More, Wanted, the lovely Eau de Fleur de Magnolia by Kenzo (which we reviewed here), the "cologne florale" J'Adore L'Eau by Dior and Cristalle Eau Verte by Chanel.
In the last few years there seem to be big trends on certain perfume notes which take over and almost dominate the market: the year of iris flummoxed us with allusions to the Florentine rhizomes when the (respectable and often lovely) substitues concocted in a lab were playing hide-and-seek in the bottle; the from-top-to-bottom craziness for oud left many with the impression that the pathological secretion of the Aquillaria tree was indeed the source of the complex and medicinal smell in their fragrance (at those price points, not so!); the dominance of cleaned-up, de-moleculed patchouli has been harbouring a progeny of the hundreds into almost every new release to hit the market for some time now. It seemed magnolia couldn't escape for long...
Acqua di Parma was inspired by the ephemeral flower that can be smelled ‘in the gardens of elegant villas at Lake Como’ (in northern Italy).’ After the powdery-orange trail of Iris Nobile, Magnolia Nobile is woodsier, fresher and greener. A perfume of ‘elegant femininity intended for women who don’t need to attract attention.’

The natural magnolia blossom is a big waxy embrace of ginormous petals that seem to exude both a crystalline, lemony facet and more intimate, creamy jasmine-like effusions that can take a slightly tinfoil-like odour under some weather conditions to my nose. The treatment in Magnolia Nobile is following ~just like the bottle~ the one of iris in Iris Nobile of the same line, where the hesperidic top (especially in the lighter, more upbeat Eau de Toilette as opposed to the more chypre Eau de Parfum) is tieing the composition in style with the cologne genre that Aqua di Parma so effortlessly encapsulated in their classic Cologne. In Magnolia Nobile the lemony-green facets are pronounced at first, making it a zesty refreshing mix that cannot but provide an euphoric feeling, slightly sweet due to the floral essences, but there is also a familiar plummy-apricoty nuance which brings to mind popular mainstream releases which have been haunting the aisles of malls, restaurants and cinemas for a few years now. The woody musky base is also echoing in my ears like speakers in the car left on some news-relating channel in a sub-human frequency that can be felt more than heard.
In that regard the point of the construction of a "niche" fragrance along those lines (if a LVMH-owned company can be considered that) is eluding me. Magnolia Nobile is quite pleasant and does not become grandiloquent at any point which is a plus, but I cannot deny my disappointment with the familiarity with which it greets me when I expected a novel path that would bring me some Tarkovskian dream sequence. Maybe my expectations were too high. I am holding out for the next Nobile flower in the line before adding a companion to my Aqua di Parma Iris bottle.

Notes for Magnolia Nobile by Aqua di Parma:
Top: bergamot, lemon, citron, green notes
Heart: magnolia, jasmine, rose, tuberose
Base: sandalwood, vetiver, sandalwood, vanilla

Available as Eau de Parfum in 100ml/3.4oz and 150ml/5oz at Neiman Marcus and select doors internationally.

One large sample will be offered to a lucky reader. State your interest!

Photograph The Unmade Bed by Imogen Cunningham via personal.pblogs.gr. Ad pic via fashionindie.com

L'Artisan Parfumeur Al Oudh: new fragrance

Hot on the heels of moroccan impressions and no sooner had a review of the newest Havana Vanilla been posted on our pages (a scent in the Travel series from L'Artisan and inspired by the tobacco and vanilla of old Cuba) that we find out positive info on another new L'Artisan Parfumeur coming out: Al Oudh, simply meaning "the oud". Composed by in-house perfumer Bertrand Duchaufour and centered on the noble scent of the patholigical secretion of Aquillaria trees, oud or aloeswood, the new oriental fragrance is hypnotically beckoning us into a Middle-Eastern dervish dance, an hypnotic sight from which we can't draw our eyes off. The smoky, nutty complex smell of oud wood with its resemblanc to Band-Aids is definitely the dominating trend in niche releases in the last few seasons, having gained a momentum like there was no tomorrow (Montale was on to something when he burst into the scene with his ouds!). The oud bandwagon has everyone on it from Micalef's Aoud Homme to Tom Ford Oud Wood and more mainstream releases such as YSL M7, which begs the question what will happen if the guy and the gal next to you on the subway will start wearing tons of oud scents on the daily commute. But I digress.
Bertrand is taking the inspiration from the Arabian peninsula and the Spice Route (much like we had reported on Amouage and their new Epic, it's an always popular theme anyway) along with his familiar, honed skills on incense (myrrh, frankincense) to compose a spicy, woody and animalic composition with leathery notes which is reported to be "incredibly strong" as per the perfumer's own words.
The oudh/oud/aoud note is much harped on for being ultra-expensive (and indeed its production is so labour-intensive as to require exorbitant prices), yet new synthetics which mimic its medicinal and smoky scent have lately become available, starting with M7 by Yves Saint Laurent a few years ago (thus bringing the fad all the way downscale to Bath & Body Works recently). This justifies the claim of oud "notes" across the market at every price point. I trust that L'Artisan and Bertrand, with their usual finesse and care for marrying the best of both worlds, will instill a little of the real deal, extended with suave aromachemicals which will support it.

Notes* for L'Artisan Al Oudh:
Top: Cumin, cardamom, pink pepper
Heart: Neroli, rose, castoreum, civet, leather, musk
Base: Oud, sandalwood, Atlas cedar, patchouli, myrrh, incense, vanilla, tonka bean

*please note this is the sequence quotted, although it appears mid notes are comprised of heavier molecules

L'Artisan Al Oudh will be available as Eau de Parfum in 100ml/3.4oz bottles with Arabesque edges and a box that is scalloped with mosque-like decorations. It does look beautiful! (and Lutensian I might add in mischief) It will launch in winter 2009-2010.

info & pic via extrait.it

Maison Francis Kurkdjian: new line & shopping address in Paris

Francis Kurkdjan is no doubt one of the young protagonists of the perfume universe around us with huge best-sellers of mainstream perfumery (Gaultier Le Male, Narciso Rodriguez for Her), more exclusively-distributed fragrances (the boutique Guerlain Rose Barbare, the Dior exclusives Cologne trio, Indult) as well as commisioned scents and his own private label since 2001. Now it seems he has finally found the funds, encouragement and business consulting which allowed him to expand into a self-named brick & mortar boutique in Paris, bearing the name Maison Francis Kurkdjan.

Maison Francis Kurkdjian is located at 5 rue d’Alger (Paris 1er arrondisement) ~very close to Galerie Nast~ and is a building of glass, steel and wood designed by Yann le Coadic and Alessandro Scotto bearing the signature of its mastermind nevertheless. Francis imagined his own boutique as a project reflecting "the art of life, the way to share the things he feels". Inspired by the covered galleries of older Paris it fuses elements of the artisanal boutique of old.
The Kurkdjian perfumery house not only caters to the bespoke service which Francis has been involved in for some time now, through his own site, but also offers new products: in Cologne (Cologne du Jour, Cologne du Soir), eaux de toilette, parfum, parfums d’intérieur (home fragrance) and scented candles, accompanied by Papier Encens (incense paper), scented leather bracelets and a matching laundry detergent (Aqua Universalis, the piece de resistance!), deodorant and soaps in the exact same scent ~from top to toe you'll be "universally eau-ed". A "lifestyle" approach which comes as a surprise!


Navigate in Paris 1er via Google Maps on this link.


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