Monday, April 1, 2013

Interview with Dr. Joachim Mensing, Fragrance Psychologist: How we Choose Fragrance and Spring Perfume Moods

“Fragrance and perfumes are offers for personal transformation, indented to bring us from our ACTUAL SELF – how we feel, closer to our IDEAL SELF – how we would like to feel. Behind them is the secret wish to transform our selves unconsciously to give us for example, a more feminine, more sensual, more dynamic or self-confident appearance than what we really feel. They also create a certain atmosphere and emotional setting.” Thus explains to us the intricacies of the perfume dynamic Dr. Joachim Mensing, Fragrance Psychologist, analyzing the lure that perfume (and scent in general) exerts on us. In an interesting interview which touches on the feeling of renewal that spring naturally provokes into most of us at this time of the year, Dr.Mensing sheds light on some of the innermost reasons that direct our choices.

Redbud tree on the Lousios river Gorge in Gortynia, Greece. Source: images.search.yahoo.com via PerfumeShrine on Pinterest

Central to this explanation is the admission that choosing a personal fragrance is a complex situation that can only be explained to a certain degree. Smell is edged on the emotional centre in the brain and is associated with long-term memory, a phenomenon which is familiar to all of us in our everyday lives. "The decision seems to be somehow irrational and is taken spontaneously and connected with the remembrances and feelings that we had and would like to re-experience again", Dr.Mensing elaborates. "They seem to appear out of the blue. The fascination for a certain fragrance is hidden in our subconscious and linked with desires and moods that are difficult to articulate. Of course there is no doubt that there are more and very important factors for the decision to a certain fragrance like the image, the sympathy, the packaging, advertising but also recommendations and word of mouth.
Exciting is, that certain wishes and moods come up more intense in spring, e.g. the wish for change, for spontaneity and to enjoy oneself are overwhelming. We want to live a more playful and frivolous life, we want to live our fantasies, be creative and also be provocative. In the U.S. there is a definitive higher preference for fruity floral fragrance family during this time of the year.

Perfumes that seem to express this spring-feeling are e.g.
Life, Esprit
Orange Tonic, Azzaro
Daisy, Marc Jacobs
Just me, Paris Hilton
Chance, Chanel”

This type of fragrance as our readers know is all over the place so it would be helpful to categorize them in a more analytical way than simply "the fruity floral" and to assess the fragrance market share they have in the USA market with some more data.  “If you take all prestige perfumes of the U.S. market that are categorized into the six big international fragrance families: Citrus Green, Floral Aldehydic, Fruity-Floral, Floriental, Oriental and Chypre, the dominance of the Florals in the U.S. is clear to see. The US market is characterized (like the English) by the spectrum of beautiful floral notes, which come in all kinds of facets and crossovers, ranging from fresh-fruity to Aldehyde brilliant, to the cozy warm interpretations of the so called Florientals. Over 70% of all fragrances belong to one or the other Floral family. Year around the Floral –Aldehydic fragrances are dominating with a market share of close to 30%, but every spring, the fresh-fruity floral become the favorites of all Florals. The refreshing, flowery fragrance Happy by Clinique is a good example”, says Dr.Joachim Mensing.


at Corfu island, Greece. Source: santoriniblog.tumblr.com via PerfumeShrine on Pinterest


The mood for spring fragrances and scents for warmer weather differentiates itself for the usual ambience of winter fragrances, at least to the mind of the average consumer (but often also to us, perfumistas, as we have often discussed the seasonal shift of the fragrance wardrobe and its subtler nuances). So what makes for a different experience between warmer weather and colder weather perfumes? And who are these covered in the international market as opposed to the US? 
Dr. Joachim Mensing explains that  “A typical spring fragrance smells mostly of fresh notes that belong to the type Citrus Green. Their market-share in the U.S. is about 15%. But in the Latin countries like Italy, Spain and Brazil, they have around a 18-25 % share. The citrus green fragrances reach out to a more extrovert personality who wants to feel more dynamic and energetic. They hate the idea of professional routine and don’t want to be bored. They set a signal with these refreshing and stimulating citrus-green-aqua notes like:

O de Lancôme, Lancôme
Escale à Portofino, Dior
Energizing Fragrance, Shiseido
Concentré d’Orange verte, Hermès

On the contrary, a typical autumn/winter-fragrance shows the longing for romantic sensuality. It is the wish for more emotion, tenderness and comfort. It is also the expectation to be spoiled and to be cosseted. This emotional setting is covered best by the Floriental fragrances that have a market share of about 10% in the U.S. for the whole year. Even more important for this time of the year are the Orientals in the US, with a market share of over 12% for the whole year. The Oriental perfumes express with their depth, spiciness’, warmth and mystery (many of these fragrances are loaded with intoxicating and intensive ingredients such as musk, vanilla, exotic resins and wood), which we especially cherish in the winter months.” [ed.note: and sometimes we opt for unusual, warm scents for summer!]

Dr.Mensing also explains the mnemonic connection we're making vis a vis warmer weather fragrances: “A lot of the citrus green family have the smell of young leaves and plants. The combination with hesperidic notes (like grapefruit, lemon, orange, lime) and modern aqua notes creates a sensation of freshness, ozone and the south, which our long-term memory associates pre-dominantly with the Mediterranean climate sensation.” Additionally we seem to actually smell differently during spring "because we are more open to all environmental stimuli and more curious. Our awareness is more differentiated and our nose reacts in more sensitive way. We smell with our emotional centre in the brain, which is the circuit of hormone production.”

Finally a seasonal recommendation asked of Dr.Mensing: Which fragrances would you recommend for Easter, Passover and what would be the best Mother’s Day choice? “Easter was in earlier times a celebration of fertility and in the Christian believes, it is a time for transformation. The same is true for Passover. So fragrances that express a joy of life and new beginning fit perfectly. Most of the people are surprised about their feelings and discover a new joy of life. They want to live more intensely and cherish their way of life,  so I suggest Fruity Floral notes like:

Pretty Nina, Nina Ricci
Cherie, Miss Dior by Dior
Inspiration, Lactose

These are just the perfect fit for this kind of mood.
Mother’s Day scents on the contrary stand for thankfulness, honor and homage. To show this we instinctively search for the most precious gifts. Here, the Floral Aldehydic notes are defined of elegant, sophisticated and expressive top notes that show a brilliance and the pureness of petals. The loved ones will be honored by an aura of respect, confidence and utter appreciation. Examples of this classic, elegant fragrance family are:

No.5 Eau Premiere, Chanel
J’adore, Dior
Caleche, Hermès”

Conducted via beautypress.com

Related reading on Perfume Shrine: Best Scents that Sing Spring!, Flora Attica: Galivanting Amidst the Greek Gardens



Bougainvillea petals at Nafplio town, Greece. Source: jon7athan.tumblr.com via PerfumeShrine on Pinterest


Saturday, March 30, 2013

Neela Vermeire Creations Ashoka: new fragrance

Neel Vermeire recently previewed their latest creation Ashoka eau de parfum, during Esxence in Milan last week. Several visitors in the field/aficion really enjoyed trying the new creations.



Ashoka has been created over the past year with Bertrand Duchaufour. It will be available in select stores from early autumn 2013. The fragrance, Ashoka by Neela Vermeire creations is a tribute to an emperor who was conquered by his own compassion at the moment his victory was assured. He converted to Buddhism and devoted the rest of his life to spreading Buddh'as teaching to truth, to justice and to compassion for all living creatures beneath the sun. His own evolution from ruthless conqueror to benevolent emperor is reflected in Ashoka's journey from the pierce opening to a softly floral heart and the gentle embrace of its richly complex drydown.

 Notes for Neela Vermeire Creations Ashoka: fig leaves, leather, white & pink lotus, mimosa, fig milk, osmanthus, rose, water hyacinth, vetiver, styrax, incense, sandalwood, myrrh, tonka bean, fir balsam.

But there are more news regarding the Neela Vermeire Creations line. As Neela herself says: "We will also be releasing a higher concentration of NVC Mohur in the original flacon in amethyst glass with a special panache spray. You will also be pleased to know that we now have a beautiful new mist spray (panache spray) bottle designed by the design legend Pierre Dinand. The new silver metal cap has the NVC logo on it. There are twenty four ridges on each side like the spokes on the wheel on the logo."

More info on the line on the official Neela Vermeire Creations.

info via press release

Friday, March 29, 2013

Demonizing Perfume with the Evangelical Conviction of Erroneous Fact Splashing

Live a more natural life, a more organic life, eat fresh produce, use natural products...it all sounds totally desirable and, well, common sense, doesn't it. Who wouldn't want to be able to say "I'm doing the very best I can for my health and my children's future"? Eco-awareness is indeed a most significant and noble cause. But to leap from this to an evangelical Dr.Kellog persuasion, often removed from solid scientific facts, or -worse yet- just brushing on them for added conviction, veers into a crusade for sanitation of everyday life which tends to deprive people of the small pleasures left us in favor of an ultimately unattainable goal shimmering with promise in a future that is uncertain. But let's take things at the top. The other day an article called "Secret Scents: The Hidden Chemicals in Fragrance" came to my attention thanks to a popular forum. It was posted in the best of intentions for fume enthusiasts who are interested in such stuff. The problem is the article is misleading. I mean, totally.

The Women film still (1939) via themotionpicture.net
It is easy to lose track of just how things actually work, especially if one isn't immersed in research (and even then, one tends to be immersed in one field of research to the exclusion of others to a comparable level, which makes trying to get to the bottom of anything a really hard and prolonged task). In light of that, let's clarify I'm no medical doctor, but I have more than one university degrees, which if nothing else teach you the way to approach things from a scientific point of view. I'm also in conversation with relatives and friends who are members of the international scientific community, in some cases into the medical and biology ones, so I feel like I'm not taking too many liberties by posting the following.

Browsing the site on which the article was published I came across some interesting preliminary insights. The host is Maria Rodale's blog, who I found out is the CEO of Rodale Publishing -who issue Men's Health, Prevention and other titles in the same vein. There is even a book authored by Maria called "The Organic Manifesto", from what I can see; I can't tell you much on it though as I'm afraid to click on the title, lest I'm blinded by the earnestness. Let it be said in passing that anyone who posts in their personal blog statement "If you've made it to this blog, you're on the right  track" with Messianic vapors of self-importance has my credibility antennae lurching wildly. But apparently they're dead serious about it! (check out The Rodale Story link on the bottom  of the page) I have read some of their magazines, which are rather nicely put together, if a bit too focused on how to attain a specific ideal which might -just might- not be everyone's ideal. Anyway, I'd love to be proven wrong on the Messianic shades.

Apparently the article is NOT written by Maria Rodale who is merely hosting it (and therefore I assume she approves of it) but by Alexandra Scranton, director of science and research for Women’s Voices for the Earth. This was the first mental "uh huh" I did. Especially when I read this statement on their site: "This bill will ensure that personal care and salon products are free from toxic chemicals linked to cancer, birth defects, and other reproductive harm." The reason? Simply put, the natural sensibility of women, especially towards the care-giving and nurturing role they -for better or worse- emulate in our society, is unfortunately very often channeled into crusades of goals that are peppered with half-digested truths and half-truths period (and I'm coming to that shortly). Perhaps the classic men's -though not restricted to men!- "no suffering fools gladly" attitude would be nice to surface from time to time to actually challenge and put things into perspective, even if it veers into the boorish and frat mentality. As women we tend to sometimes be over-considerate of others' feelings, I find, and in issues that have to do with information circulating on the Net this might do more harm than good. But I digress.

Furthermore, I read that Alexandra "Prior to working at WVE, she worked in the epidemiology and statistics unit at the American Lung Association headquarters in New York. She has a Masters degree in Environmental Studies from the University of Montana and a BA from Amherst College." This also gives me an insight on how the data and the viewpoint are formed. I realize that we're dealing with someone who has a focus on the environmental issues rather than the medical profession. This is totally legit and I respect it as long as the article would adhere to presenting things via that prism (but it doesn't, which is my whole point).
via themodcabin.com

My deduction is the article is misleading, written from an "expert's" viewpoint addressed to a lay(wo)man, which makes it particularly dangerous (and if you browse some of the other articles you might see the same): it's easy to take it as gospel, reproduce it via social media, email and just plain linking, to the point that it catches on like wild fire and becomes THE truth due to overexposure and repetition. I'm not in a million years suggesting there is some Goebbelsian intent of spreading lies or half- truths. No. They seem like perfectly nice people and with a noble intention in their heart of hearts no doubt (It sells magazines too, but hey, that's totally legit and everyone does it). I'm just saying that in their earnestness and oversimplification in this particular article the author/editors are doing a disservice to the public.
I'm going to really dissect this with a scalpel below, so bear with me (it's long but worth it, even if I say so myself).
NB. The different font is meant to differentiate the quotes taken off the article.


"Have you ever used a scented product that resulted in itchy, red, or blotchy skin? Or have you had a rash that’s hard to predict or control that you suspect might be caused by products in your home?" 
Itchy, red or blotchy skin can be a sign of too many things. Products in your home might be a hundred different things, from detergents to insecticides to dishwashing liquid to actual foodstuff. But the article talks about "fragrance" and specifically shows a perfume bottle forcing a mental connection.

"Millions of people in the U.S. have been sensitized to ingredients in fragrance, making them predisposed to allergic reactions like contact dermatitis. In fact, “fragrance allergy” is one of the most common diagnoses among dermatology patients." 
Major fallacy: skin sensitisation is not synonymous with allergies and contact dermatitis is usually not an allergy per se (most of the cases belong to "irritant contact dermatitis"). An allergy is a disruption of the functionality of the immune system and is much graver than those simple symptoms mentioned above. You can see how it leads the reader into thinking they have developed something "serious" though, can't you?

There are then some statistics presented (obviously Scranton's expertise) : 
"Up to 11 percent of the population is sensitized to fragrance".
All right, I'm willing to believe that. I have no way to refute it anyway.

"Women are two to three times more likely than men to be allergic to fragrance".
Uh huh. Please see my argument above. (It is inferred subconsciously that it is because more women than men use fragrances. But as the author states herself previously it just might be "caused by products in your home")

"Rates of skin allergies in children have risen dramatically over the past few decades."
Illogical argument. They have, because children are now screened for allergies whereas it was not customary before, because the tests have become much more sensitive and because the environment as a whole has been aggravated (including the air that we breathe).

"Billions of healthcare dollars are spent each year in the U.S. for treatment of these skin conditions".
True. But I suspect that this is actually encouraged by the pharmaceutical companies.

 "Chemicals used in fragranced products—such as phthalates—have been associated with reduced sperm count and reproductive problems."
So is soy and hormones in chicken meat and a hundred other things, but you don't see that kind of holier-than-thou attitude in the projects against them, do you? Besides phthalates are used in plasticizers, so it is the plastic packaging and the plasticizer in lotions and creamy products and deodorants and not the fragrance compound itself (the raw material off the perfumer's lab counter) that is at fault.

via airsensenews.com

"A fragrance can be made up of dozens or even hundreds of different chemicals." 
Newsflash: EVERYTHING is made up of different chemicals! Chemical molecules are the building blocks of our universe. If the word "chemicals" hadn't gained such a skewed and faulty meaning, we'd be having a real conversation. Natural substances like rose oil, the coffee we drink every day and even organic milk and organic cotton are made up of chemical ingredients. I often review perfumes made of only natural essences, sometimes even organically produced. They're also built up of chemical ingredients, no less natural because of it. Chemicals as related to chemistry, please note, not as "man-made". But you see where I'm going.

"Among these chemicals are numerous known allergens such as geraniol, eugenol, citronellol." 
True. And these are perfectly legible ON the fragrance box or the personal care product for all to read. There's really no excuse! If you know you're sensitized to one of them, stop using it for Pete's sake; don't force us all to not have the option of having it around, just because you don't like it.

Here is where it begins to go seriously skewed and faux medi-savvy:
"Additionally, several hazardous chemicals can be found in fragrance: phthalates, which have been linked to reproductive harm; synthetic musks, which may alter hormone levels; and cancer-causing chemicals like styrene and methyl eugenol. But you won’t find these ingredients listed on product labels—you’ll just see the word “fragrance.”
Well, re: phthalates see above. Regarding musks, Scranton can be excused for not knowing about the latest musks used in the industry. Let me assure you I do, however and my data and credentials are clearly posted. In fact I have a detailed article about synthetic musks on these pages pinpointing any concern. It's easily Googleable too, so again there's no excuse. As to styrene and methul euegenol, I might bore you if I zoomed in on both, so let's just take methyl eugenol as a point of deconstructing the argument.

Methyl eugenol has been found to be related to carcinogenesis in lab rats. This does not necessarily mean that it would induce the same reactions and follow the same pathways for humans, as is common lab knowledge, and besides lab rats receive an inordinate amount of the suspect ingredient to monitor the reactions. What's more methyl eugenol is found in several natural essential oils too, and in actual foodstuff, such as in pimento, laurel, tarragon, fennel etc. Should we stop eating all these things? It's also found in high doses in tea tree oil, which had been hailed as THE natural remedy for everything a few years ago (remember?) by all the Mother Earth types. [Nothing wrong with the latter, just correlating the manipulative correlation]. Cancer on the other hand has been increasingly found out to be a genetic predisposition, meaning if you have the gene & pathway for a specific type you're almost bound to get it no matter how much you avoid "triggers" and vice versa. (I have a biologist relative in research at an esteemed institution, I'm not making this up). This is for instance why women with the gene for breast cancer and a history of it in the family sometimes elect for a preventative mastectomy, I'm told (This has been covered in several "health and fitness" magazines in the US as I recall).
 Additionally, it is to our (consumers') benefit and just as a precaution that the International Fragrance Association and the cosmetics & fragrances controlling bodies such as the CSSC are setting very specific ratios of suspect ingredients in the formula; for methyl eugenol, for instance, the limit is set at 0.002% in the fragrance compound, i.e. that means it is FURTHER diluted after that for ready-made fragrances! You'd have to actually drink the fragrance by the gallon for some time to even come close to the quantities used in lab rats and to have it built in your tissues.

"[..]you can almost never tell whether a particular fragrance might contain an allergen or toxic chemical that affects you".
As stated above, yes, yes you can, actually. The allergens are clearly listed on perfume packaging by law since 2000.

"One option is to choose fragrance-free products".
If only there were more available! I'm myself here stating that in my opinion the over-saturation of our daily life with too many scented products is a problem. It won't be solved as long as added scent is a functional necessity (see below) or seen as a sales vantage point. In order to really bring change in that area one needs to push the argument that too much added scent in household products is in fact repelling and would diminish sales. (Why should my floor cleaner smell of peaches?)

"Even 'unscented' products may contain fragrance ingredients as 'masking agents' to neutralize the inherent smell of other ingredients in the product".
Indeed. "Unscented" in fact is no guarantee there are no added aromatic compounds, in fact they invariably are because the inherent scent of so many ingredients would be insupportable otherwise. Still, if among those masking agents there is a known allergen/skin sensitizer the manufacturer is again required by law to state it in the label.

There is then another statistics list of common products with added scent. I'm not refuting those either. The article closes with the wish for more allergens being disclosed (rest assure, Alexandra, they are, and at an increasing pace, if you follow our IFRA & perfumery restrictions posts here), that safer substitutes for the "toxic chemicals" are introduced (ditto) and the plea to fill out a petition or such. Not surprised here; there would be no point in not proposing "action", the whole premise was a polemic from the very start.

Bottom-line: Even if beginning on a noble founding block, after a certain point this kind of "picketing" rhetoric becomes unsupported & self-fed. A life almost fascistically devoid of some little pleasures is a life not worth living. You might get to reach a 100, but would that be a good thing? It reminds me of the old joke about a man going to his doctor and asking "If I don't smoke, don't eat fatty food, don't drink and don't fuck around, will I get to reach 100?" To which the doctor replies "It's doubtful, but it would certainly feel that way".
If overpopulation is the gravest problem of our planet right now, from which other malaise stems out, perhaps our individual vices are a small bolt in the grander evolution scheme. My little perfume use hobby is small potatoes compared to the aggravation of the planet. I use it in my own home and on myself and I won't impose it on you if you don't come within my personal space. And if you convince me you do have a medical problem with it, rather than just use it as a put down because it's so easy to, I will considerately adjust my use.

I realize that after this article I won't be very popular with the Rodale people (or even some readers) and that my thesis can be deemed long & boring, plus that I'm using a personal space to deconstruct someone's argument here instead of taking it there; but that's democracy to you and the restraints of the commentary function on most web platforms. At least no one can accuse me of being populist or sycophantic. You can bet there will continue to be discourse as long as people are willing to argue the finer points in a smart and civilized way.


Thursday, March 28, 2013

Creed Green Irish Tweed (1985): Fragrance Review

~by guest writer AlbertCAN

 This is my tenth year, in various capacities, within the fragrance industry. One does not come this far without hearing a tall tale or two over the years. Some printable; some unfortunately aren’t. Thus imagine my amusement a few years ago when George Clooney’s negotiation for fragrance licensing with Coty fell through, in part, because the asking fee was $30 million dollars.

Now don’t get me wrong: I’m sure Clooney had his sound rationales, and $30 million dollars would surely come in handy when buying a more secluded villa in Lake Como, with the privacy he had sorely missed when vacationing. With this being said it’s doubtful that I would need a copy of bottled George in the first place, for when I am compelled to take after the leading man —along with other cultural icons such as David Beckham, Russell Crowe, Pierce Brosnan, among others— I pull out my copy of Green Irish Tweed.
actor David Kelly in his green irish tweeds

Officially Green Irish Tweed was created by master perfumer Pierre Bourdon for yet another leading man among leading men —Cary Grant. The chronology gets fuzzy beyond this point, however. He supposedly used it, though Grant would kick the bucket within a year after the fragrance introduction. Carbon dating the scent through its olfactory blueprint would be somewhat futile in this case, for it’s a green aromatic fougère that subtly influenced the masculine market for years, pointing to the future rather than its past. (But more on that later.)

Timeless doesn’t even begin to describe this scent, for Green Irish Tweed is working incredibly well for men of all ages. Just like the same Shakespearean passage could be interpreted so many different mannerisms and contexts, Green Irish Tweed somehow manages to give off a different spark in different situations: on a young lad, the vibrant and brash green opening; on a middle-aged businessman, the all-purpose aromatic earnest; and the golden men, the classic fougère base. That’s not to say that GIT lacks character, as it opens with a bracing rush of green and citrus elements such as lemon verbena. True to namesake fabric the nuances from the crunchy green really maintain the requisite masculine ruggedness; it’s as if one is meeting a true aristocrat, but instead of in the drawing room of his ancestral home it’s a chance meeting right before his polo match, brimming with confidence and vigor. Somehow I suspect geranium is in the mix, having picked up its presence among other similarly structured colognes, yet it’s not listed in the official notes: instead we have an interesting bunch consisting of violet leaves and vetiver making rounds before settling on the aforementioned fougère base along with sandalwood, ambergris and modern musk. Iris is in the mix too, although truth be told I still cannot decide its place: Creed lists it as a top note, whereas it's more of a heart note to my nose.

Now at this point readers with a modern olfactory palette would need some contexts before smelling this fragrance for the first time, for its idioms have been widely utilized ever since. The bookends of this fragrance, the green and the fougère, was to me referenced in Chanel Platinum Egoiste (1993), albeit in an arguably more acrid, slightly more high-pitched incarnation. Of course, Bourdon would also famously reprise the structural integrity of GIT by plugging in Calone into the mix, producing the watershed Cool Water for Men in 1988, just three short years after the release of the Creed.

Comparing Green Irish Tweed with Cool Water for Men is indeed a gentlemen pursuit worth partaking, for the differences are quite interesting. To me GIT is gentler in character, less intrusive than its marine sibling. Both perform quite well in diffusion and sillage, although Cool Water for Men balances out the freshness from Calone with a more assertive base in my humble opinion. Now much has been said about the use of Calone, the synthetic chemical first discovered by Pfizer in 1966 but left on the shelves for decades due to its bizarre slant: in high concentration its scent has been described as oyster like! Yet at a lower pitch it gives off a fresh marine impression with, depending on the context, melon or cucumber with a slightly saline dent. Yet Calone isn’t the magic pill within Cool Water for Men, as its similarities with the Creed imply. Of course, the Davidoff is more budget conscious, done with broader brush brushstrokes, but Bourdon’s signature touches are decidedly present in both. After all, the instrument alone doesn’t make a concert: neither in perfumery does the overdose of a novel ingredient take away from the thought process. We also pay for the perfumer’s time, not just for the sum of the bottled ingredients.

One notable difference, however: GIT layers very well with other masculine scents, not only with eaux de colognes but also quite interestingly with MUMAs. Because it doesn’t come in deodorants I tend to combine it with Terre d'Hermès deodorant stick. Mind you, I have even layered it beautifully with Chergui by Serge Lutens, with Chergui at the base and GIT right above, though looking back the combination is a tad assertive for my taste, fortifying the amber of the Lutens to an opulent, diffusive place I don’t normally venture—but then again conventional rules are out of the door at Lutens; I just dare not go that far.

For more information please refer to Creed’s official website.

Wednesday, March 27, 2013

Prada Candy L'Eau: new fragrance & the film to promote it

Wes Anderson, in an interval between his takes for his upcoming "The Grand Budapest Hotel", has teamed up with director Roman Coppola to make a mini-movie for Prada's newest feminine fragrance, a flanker to their successful Candy perfume, called Candy L'Eau.

Lighter than its predecessor (and recognizable thanks to its more pastel-hued packaging), Candy L'Eau blends white musk, caramel, benzoin, sweet pea and citrus notes. Available in 30ml, 50ml and 80ml bottles, the fragrance is available exclusively at Selfridges UK from March 28, set for an international launch in the end of April (some markets will get the new fragrance in late May-early June).

via belezzaesthetica.it

The little film features Léa Seydoux again as Candy, a fun-loving French ingénue who has not one but two suitors surprising her with balloons, birthday cake, and Jacques Dutronc's "L'Idole" on the background. [There will be a third part, coming up soon]. The Nouvelle Vague influence and specifically Jean-Luc Godard is unmistakeable (and Dutronc is a wink) And don't you just love how Léa stuffs herself! (A touch of realism and also a hint of the "gourmand scent" character of the Prada Candy fragrance.)

 





EDIT TO ADD: the third and final part is here.



Question: Prada (and Miuccia herself) are Italian, Roman Coppola is Italian-American and Wes Anderson is American. Why is the film in French? (I doubt that "Mission Impossible" starring Léa Seydoux has had trouble with English). Probably because it's an homage to Nouvelle Vague but still...that kind of Parisian utopia is largely a film creation, perpetuated by clever marketing.


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