Saturday, March 30, 2013

Neela Vermeire Creations Ashoka: new fragrance

Neel Vermeire recently previewed their latest creation Ashoka eau de parfum, during Esxence in Milan last week. Several visitors in the field/aficion really enjoyed trying the new creations.

Ashoka has been created over the past year with Bertrand Duchaufour. It will be available in select stores from early autumn 2013. The fragrance, Ashoka by Neela Vermeire creations is a tribute to an emperor who was conquered by his own compassion at the moment his victory was assured. He converted to Buddhism and devoted the rest of his life to spreading Buddh'as teaching to truth, to justice and to compassion for all living creatures beneath the sun. His own evolution from ruthless conqueror to benevolent emperor is reflected in Ashoka's journey from the pierce opening to a softly floral heart and the gentle embrace of its richly complex drydown.

 Notes for Neela Vermeire Creations Ashoka: fig leaves, leather, white & pink lotus, mimosa, fig milk, osmanthus, rose, water hyacinth, vetiver, styrax, incense, sandalwood, myrrh, tonka bean, fir balsam.

But there are more news regarding the Neela Vermeire Creations line. As Neela herself says: "We will also be releasing a higher concentration of NVC Mohur in the original flacon in amethyst glass with a special panache spray. You will also be pleased to know that we now have a beautiful new mist spray (panache spray) bottle designed by the design legend Pierre Dinand. The new silver metal cap has the NVC logo on it. There are twenty four ridges on each side like the spokes on the wheel on the logo."

More info on the line on the official Neela Vermeire Creations.

info via press release


  1. Anonymous13:11

    This fragrance has some interesting notes. I am very curious as to the scent.

  2. Miss Heliotrope06:29

    Amusing to name a scent after someone who notedly died possessed of half a fruit - he'd given away the world...


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