Art of Scent at MAD Museum Opens Finally & Pre-sale of Catalogue

‘The Art of Scent’ at the Museum of Arts and Design, delayed by superstorm Sandy by a week, is finally opening. Curated by Chandler Burr (well known to perfume aficionados so that he doesn't need an introduction), its aim is to place fragrance in a vision-free "zone" to be appreciated as pure art.“The fundamental goal of the department [of Olfactory Art],” mr. Burr said during a recent interview at his office, “is placing scent as an artistic medium alongside painting, sculpture and music.” For however “brilliant” or “extraordinary” the greatest scents may be, he added, “they’re not recognized as works of art, and the artists who create them are not recognized as artists.”

A gallery with 12 gently curved indentations in its walls was created by Diller Scofidio & Renfro. "Hidden behind each is a scent diffusion machine: a visitor who leans into the curve will set off an electronic eye, causing the machine to release a burst of fragrance calibrated to stay in place for four seconds, without spreading across the room (made by the German company Scentcommunication)".[source]

The catalogue of the exhibition is scheduled to be sold and ready to ship in about 2 weeks on the Store at MAD site here (check for pre-ordering). The catalogue includes essays on the fragrances, written by mr.Burr, referenced through art movements that correspond to the scents, and will retail for $250 and there are only 1,000 catalogues, numbered, 1 – 1,000. The catalogue will contain 11 of the 12 works of olfactory art that Burr is exhibiting —they haven’t been able to include Chanel N° 5 which will be exhibited in the show nevertheless. Each fragrance is contained in a Spartan 5ml vial of pure taste.

And the works contained are:

01 Romanticism

Jicky

1889

Aimé Guerlain

Lent by Guerlain

02  Abstract Expressionism

L’Interdit

1957

Francis Fabron

Lent by Givenchy and Givaudan

03 Early American School

Aromatics Elixir

1971

Bernard Chant

Lent by The Estée Lauder Companies and International Flavors and Fragrances

04 Industrialism

Drakkar Noir

1982

Pierre Wargnye

Lent by l’Oréal International Flavors and Fragrances

05 Surrealism

Angel

1992

Olivier Cresp

Lent by Clarins and Firmenich

06 Minimalism

L’Eau d’Issey

1992

Jacques Cavallier

Lent by BPI and Firmenich

07 Photo Realism

Pleasures

1995

Annie Buzantian, Alberto Morillas

Lent by The Estée Lauder Companies and Firmenich

08  Kinetic Sculpture

Light Blue

2001

Olivier Cresp

Lent by Dolce & Gabbana, P&G Prestige, and Firmenich

09 Neo-Romanticism

Prada Amber

2004

Carlos Benaïm, Max Gavarry, Clément Gavarry

Lent by Prada, Puig, and International Flavors & Fragrances

10 Luminism

Osmanthe Yunnan

2006

Jean-Claude Ellena

Lent by Hermès

11 Post-Brutalism

Untitled

2010

Daniela Andrier

Lent by l’Oréal and Givaudan

The Intimate History of Chanel N°5

After the catastrophic Brad Pitt No.5 campaign (largely faulty due to the horrendous script), Chanel goes all damage control and employs Marilyn Monroe at their Inside Chanel microsite.

 

The“Marilyn and N°5” video is part two of a larger Inside Chanel campaign that is available at www.inside-chanel.com.

The Perfume of Life Forum is Back!

After several months in absentia, due to the heavy workload of mr.Jeffrey Dame, owner and administrator of the Perfume of Life community, one of the oldest fora for perfume lovers is finally back. You can log in if you're an old user with your old username or you can register if you're new. Check this link and enter Perfume of Life for discussion of all matters related to perfume. It's been missed...

Bond Night at Ormonde Jayne

Ormonde Jayne Perfumery requests the pleasure of your company to a special Bond Night Celebration. Enjoy a 20% discount in store and by phone (below), plus a 56 GBP worth complimntary bathing oil for the first 15 customers making a purchase in store. Join us at Ormonde Jayne for a glass of champagne and mince pies. See the Bond Street Christmas lights turn on, marvel at ice scultpures and listen to the Christmas swing band.

Date: Thursday 22nd November
Time: 5:00 pm - 8:00 pm 
Place: The Royal Arcade, 28 Old Bond Street, London.
T: 0207 499 1100

 via press release

Caron Bellodgia: fragrance review & history

Much like Caron's Pour un Homme is a study in lavender, done in a simple equation style giving so much more in perceived value, so Bellodgia is Caron's study of carnations, but in all their rich depth. I am not surprised many perfume lovers like Bellodgia, even floral haters. Unlike its reputation for a soliflore (the fragrance that reproduces the scent of a single flower, carnation in this case) it's really complex and not simplistic. Loving carnations sincerely, I had to have this perfume in my collection. Carnations have a scent that is not really floral, but definitely spicy and richly intimate. Who in their right mind deemed them "humble" for offering is beyond me. That spiciness is the reason I like storks also; another not quite so chic flower with its intense skatole quota (Skatole is the predominant molecule in excrement, its name deriving from the Greek word for shit; oh well, nothing is as it appears.)

Bellodgia seems the definitive carnation scent exactly because of its spiciness and complexity of its quality essences (allegedly its top note alone comprises 100 essences, a claim I find rather hard to believe); yet it is really a somewhat orientalized spicy perfume, rich in peppery notes that give a jangling quality to begin with, then segue into carnation richness with nuances of vanilla and woods warmth, which lasts incredibly well. The current eau de toilette opens with a note of incense comparable to Caron's Nuit de Noel and Parfum Sacre. The clove tint is a living remnant of retro perfumery of the turn of the 20th century, when carnations were recreated with flower notes (ylang ylang and rose) and cloves. At the time the buoyancy of the combination that resulted in a soapy, inedible impression signified perfume, a sign of wealth and status.

 The heady, not so innocent kick of carnation is baroque-like in Bellodgia, like the sheen of brocade cloth, where every change of the light brings out hidden reflections in the fabric. Similarly, the longer this Caron perfume stays on, the more it gains in creaminess and powder facets, prone to be deemed "old lady smelling" by those consumers who dismiss by that derogative term anything that isn't reminiscent of cake batter or linen drawers. The classical turn can smell a bit dated, a fact that shouldn't deter the male of the species grabbing it in an effort to turn what can be predictable and ageing for one gender into an unexpected burst of good news for the other, if they dare. The vintage formulation of Bellodgia is perhaps guiltier in the rich powderiness and the floral impact (aka more ladylike), while the modern versions are sheeting everything in the envelope of warm skin-scent musks, but more so in eau de toilette than in eau de parfum, the latter more floral and denser overall and more lasting. It's easy to spot the difference: the latest bottles have a purple label (or are encased in the shagreen tubes that the whole line has progressed onto, this time in purple), the older ones sport a white one.
The extrait de parfum is smoother than both but the problems with sandalwood supply in later years have subtly changed its base note over the last decade.

 Created in 1927, Bellodgia was the result of the collaboration of Caron founder Ernest Daltroff and one-time dress maker Felicie Vanpouille, who lent her fashion expertise to the company's scents. Specifically it was inspired by Italy and its countryside of wild carnation fields, particularly the picturesque town of Bellagio, perched high above the incredibly beautiful Lake Como, it smells sunny yet deep. Full of classical drama? Indeed. It is perhaps its assertion and its projection that accounts with its popularity over past decades with American customers. Bellodgia is a masterful blend of floral essences, so it needs some time to be blocked and some repeated exposure for it to be really appreciated, much like a good Bordeaux. And for those who sorta like Bellodgia, but want a smooth spices carnation without the powdery floralcy? Try Caron's Tabac Blond. You'll thank me later...

  Notes for Caron Bellodgia: lily of the valley, rose, carnation, violet, jasmine, clove, musk, vanilla and sandalwood.

Worthy of a read: One woman's love affair with Bellodgia.

Related reading on Perfume Shrine: Caron news & fragrance reviews.
vintage ads via polyvore and  the non blonde