A gallery with 12 gently curved indentations in its walls was created by Diller Scofidio & Renfro. "Hidden behind each is a scent diffusion machine: a visitor who leans into the curve will set off an electronic eye, causing the machine to release a burst of fragrance calibrated to stay in place for four seconds, without spreading across the room (made by the German company Scentcommunication)".[source]
The catalogue of the exhibition is scheduled to be sold and ready to ship in about 2 weeks on the Store at MAD site here (check for pre-ordering). The catalogue includes essays on the fragrances, written by mr.Burr, referenced through art movements that correspond to the scents, and will retail for $250 and there are only 1,000 catalogues, numbered, 1 – 1,000. The catalogue will contain 11 of the 12 works of olfactory art that Burr is exhibiting —they haven’t been able to include Chanel N° 5 which will be exhibited in the show nevertheless. Each fragrance is contained in a Spartan 5ml vial of pure taste.
And the works contained are:
01 Romanticism
Jicky
1889
Aimé Guerlain
Lent by Guerlain
02 Abstract Expressionism
L’Interdit
1957
Francis Fabron
Lent by Givenchy and Givaudan
03 Early American School
Aromatics Elixir
1971
Bernard Chant
Lent by The Estée Lauder Companies and International Flavors and Fragrances
04 Industrialism
Drakkar Noir
1982
Pierre Wargnye
Lent by l’Oréal International Flavors and Fragrances
05 Surrealism
Angel
1992
Olivier Cresp
Lent by Clarins and Firmenich
06 Minimalism
L’Eau d’Issey
1992
Jacques Cavallier
Lent by BPI and Firmenich
07 Photo Realism
Pleasures
1995
Annie Buzantian, Alberto Morillas
Lent by The Estée Lauder Companies and Firmenich
08 Kinetic Sculpture
Light Blue
2001
Olivier Cresp
Lent by Dolce & Gabbana, P&G Prestige, and Firmenich
09 Neo-Romanticism
Prada Amber
2004
Carlos Benaïm, Max Gavarry, Clément Gavarry
Lent by Prada, Puig, and International Flavors & Fragrances
10 Luminism
Osmanthe Yunnan
2006
Jean-Claude Ellena
Lent by Hermès
11 Post-Brutalism
Untitled
2010
Daniela Andrier
Lent by l’Oréal and Givaudan
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