Art of Scent at MAD Museum Opens Finally & Pre-sale of Catalogue

‘The Art of Scent’ at the Museum of Arts and Design, delayed by superstorm Sandy by a week, is finally opening. Curated by Chandler Burr (well known to perfume aficionados so that he doesn't need an introduction), its aim is to place fragrance in a vision-free "zone" to be appreciated as pure art.“The fundamental goal of the department [of Olfactory Art],” mr. Burr said during a recent interview at his office, “is placing scent as an artistic medium alongside painting, sculpture and music.” For however “brilliant” or “extraordinary” the greatest scents may be, he added, “they’re not recognized as works of art, and the artists who create them are not recognized as artists.”

A gallery with 12 gently curved indentations in its walls was created by Diller Scofidio & Renfro. "Hidden behind each is a scent diffusion machine: a visitor who leans into the curve will set off an electronic eye, causing the machine to release a burst of fragrance calibrated to stay in place for four seconds, without spreading across the room (made by the German company Scentcommunication)".[source]

The catalogue of the exhibition is scheduled to be sold and ready to ship in about 2 weeks on the Store at MAD site here (check for pre-ordering). The catalogue includes essays on the fragrances, written by mr.Burr, referenced through art movements that correspond to the scents, and will retail for $250 and there are only 1,000 catalogues, numbered, 1 – 1,000. The catalogue will contain 11 of the 12 works of olfactory art that Burr is exhibiting —they haven’t been able to include Chanel N° 5 which will be exhibited in the show nevertheless. Each fragrance is contained in a Spartan 5ml vial of pure taste.

And the works contained are:

01 Romanticism

Jicky

1889

Aimé Guerlain

Lent by Guerlain

02  Abstract Expressionism

L’Interdit

1957

Francis Fabron

Lent by Givenchy and Givaudan

03 Early American School

Aromatics Elixir

1971

Bernard Chant

Lent by The Estée Lauder Companies and International Flavors and Fragrances

04 Industrialism

Drakkar Noir

1982

Pierre Wargnye

Lent by l’Oréal International Flavors and Fragrances

05 Surrealism

Angel

1992

Olivier Cresp

Lent by Clarins and Firmenich

06 Minimalism

L’Eau d’Issey

1992

Jacques Cavallier

Lent by BPI and Firmenich

07 Photo Realism

Pleasures

1995

Annie Buzantian, Alberto Morillas

Lent by The Estée Lauder Companies and Firmenich

08  Kinetic Sculpture

Light Blue

2001

Olivier Cresp

Lent by Dolce & Gabbana, P&G Prestige, and Firmenich

09 Neo-Romanticism

Prada Amber

2004

Carlos Benaïm, Max Gavarry, Clément Gavarry

Lent by Prada, Puig, and International Flavors & Fragrances

10 Luminism

Osmanthe Yunnan

2006

Jean-Claude Ellena

Lent by Hermès

11 Post-Brutalism

Untitled

2010

Daniela Andrier

Lent by l’Oréal and Givaudan

Perfumer Ralf Schwieger is the Dept of Olfactory Art's (MAD Museum) first Artist in Residence

Ralf Schwieger is the Department of Olfactory Art's (at the MaD Museum in NYC) first Artist in Residence. During Ralf’s residence, which is described on the museum’s website here and here , he will publicly create a work of olfactory art in the 6th Floor’s beautiful glass-walled Artist Studios. Every raw material synthetic and natural is there for the Museum’s visitors to smell, as well as every mod. Visitors are interacting freely with Ralf, asking him questions (most of which he says he’s found, a bit to his surprise, quite interesting; we have smart visitors) and smelling his work.

Chandler Burr, the curator of the exhibition and art director of this project, asked Schwieger to work on an idea of ginger and another idea of spearmint. Each week, Ralf is taking the most promising mod, printing it out, and putting its complete formula on the wall so that visitors are able to watch the work as it evolves. Ralf is in residence every Thursday.

The Art of Scent Exhibition: November 13th 2012-January 13th 2013 in NYC

After some communication with Chandler Burr, the curator of Olfactory Art at the Museum of Arts and Design in NYC, we have an official opening date for "The Art of Scent 1889-2011": Nov 13, 2012.

This exhibition is different than anything you have seen as of yet. As Burr himself explains: "My Department of Olfactory Art is not a physical “department” where I have specific space. All of us curators (we are now 6 total, I think) have the use of ALL the Museum’s gallery space, which are floors 2,3,4,and 5. We can all do programs in the MAD Theater, workshops and classes in the education room on the 6th floor, and we all sponsor artists, who work in various artistic media, in the 6F Artist Studios. (All of these can be seen on www.madmuseum.org.) All of us curators work to assemble exhibitions (concept, budget, budget, budget, works of art we want to exhibit, etc.), and when all the stars line up, we look at the museum schedule and we schedule Show X into (say) the 5th floor space from (say) June 1 to September 1. Then next year your exhibition is put on the 3rd floor from Feb 1 to May 15. You get how it works? We’re all competing for the same real estate, and everyone’s exhibition comes and then goes. (Of course when it goes, that means we’re trying to get it to travel, to be shown at (for example) the Centre Pompidou in Paris, the Tate in London, the Mori Museum in Tokyo, the Austin Museum of Art in Austin, TX, the Hammar Museum in Los Angeles, etc. etc.)"

via thecoolture.com

To help the fundraising a Scent Dinner has been organised (over which Chandler presides but has no monetary control over):

The Museum of Arts and Design’s Visionaries! 2012 Scent Gala

Monday, November 12th, Mandarin Oriental, New York City



"Please save the date of Monday, November 12, 2012 and plan to join Chandler Burr, Curator of Olfactory Art, and the Museum of Arts and Design for a scent dinner in conjunction with MAD’s annual Visionaries! Gala. Each year, the Visionaries! Gala celebrates outstanding individuals in the arts and industry. In celebration of MAD’s inaugural scent exhibition, it is only fitting that many of this year’s honorees are leaders in the scent industry.

Held this year at the Mandarin Oriental, New York City, Visionaries! begins with a cocktail reception and silent auction followed by an awards ceremony and scent dinner lead by Chandler Burr.

The Visionaries! Gala is the Museum’s most important annual fundraiser supporting MAD’s exhibitions and educational programs. A silent auction will include travel and dining packages, exceptional experiences, design items, luxury goods, and jewelry. Each year, more than 500 guests, including arts patrons, artists, designers and noted corporate and civic leaders, attend the event. Ticket prices for the gala range from $1,250–$2,500; tables are priced from $10,000–$25,000"

For more information, please call 212.299.7729 or email Stephanie.Lang@madmuseum.org