Sasha Varon Luxe Parfums is behind
Soulgasm, the first of what seems a new line of perfumes self-positioning into niche territory. The main factor that I was interested in trying it was that part of the proceeds for each sale of
Soulgasm goes to the charity Vitamin Angels.
Vitamin Angels reduces child mortality by connecting infants and children under five with vital nutrients, especially vitamin A and zinc, and has been working in 40 countries around the world in 2009. Vitamin Angels has been awarded two consecutive 4-star ratings from Charity Navigator for sound fiscal management, so I guess they do send over the "green". (visit
vitaminangels.org for more info)
The company boldyly presents itself thus: "Established to create masterpieces uniquely rebellious of today’s status quo, Sasha Varon steals the stage with its first offering;
SOULGASM, Heaven Sent, Hell-bent…
In an oversaturated market where packaging differentiation is crucial for sales success, Sasha Varon’s
Soulgasm, with its provocative, sexy, vintage-inspired styling & feel takes you back in time, telling a story that reaches out and dares you not to pick it up and satisfy your curiosity".
NOTES for Soulgasm:
Head: Succulent Peach, Anjou Pear, South African Freesia, Ripe Black Currant
Heart: Wild, Night-Blooming Jasmine, Delicate Eurasian Lily, Multi-Faceted Woodberry
Base: Clean Musk, Warm Amber, Sweet French Vanilla
Sounds cool? Hmmm....Colour me sceptic.
I can't say I was impressed by
Soulgasm's scent, certainly not in reference to the expectations that the ad copy creates (paradisial and inferno-touched at the same time, please note)! And the retro packaging and burlesque-inspired playful images (boosted by 40s-style jazzy music on the site) that accompany it prepare one for something
completely different! In that respect there is a serious incongruity between image and scent: I'm sure they have their reasons.
Left to one's own devices, one (not me, I'm afraid) might appreciate the fragrance for what it is: a very mainstream and potent fruity floral. Certainly in a sea of fruity florals it is difficult to differentiate between them and indeed smelling
Soulgasm reminded me of something I couldn't put my finger on. Was it the peachy
Maybe Baby and the pear-meets-wet-dog-note of
Petite Cherie rolled into one? Perhaps. The thing is the scent is VERY fruity, peach-dominated with strong berry notes and not especially floral, more shampoo-directed. One would be hard pressed to distinguish specific notes under the fruits, although I'm sure there is synth lily of the valley and synth violet to help expand the feel and open up the fruits ~as if it was necessary. It is very lasting and judging by my small sample vial which allowed a few squirts it projects quite a bit. Fruito-phobics should keep their distance.
The fragrance is available exclusively online and at
Beautycafe.com
You can check out for yourself at
Soulgasm (The site is really well done and the music is great auditory backrground if you're doing something menial, like washing dishes or taping envelopes at the office, while thinking about 40s classic noirs: I guess they did those things then too but more glamorously!)
In the interests of full disclosure I was sent a sample vial via a PR promotion.
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"Soap making in Lebanon is an old craft established more than a thousand years ago. Handmade Lebanese soaps have been sold through the ages to the Arabian countries and Europe. The Badr Hassoun family has been involved in soap making for 800 years. The family’s houses and shops can still be seen in the Khan Al-Saboun or Soap Khan.[...]In the old days, the “attar”, perfumer and “ashab”, herbalist worked together to prepare medicated soaps infused with herbal remedies. Essential oils were mixed with medicinal herbs to make special soaps which treated dandruff, acne, eczema and hair loss. Badr Hassoun believes that these mild soaps have an advantage over modern remedies, because they are less likely to cause allergies or side effects".
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