Chanel is taking their bestselling Chance perfume and giving it another spin after their first flanker Chance Eau Fraiche, this time calling it Chance Eau Tendre. A "tender water" spin on Chance then! More delicate and more playful, if that can be possible...
The fragrance composed by Jacques Polge, in-house perfumer at Chanel, will be a pink-hued fruity floral which I predict will not enthuse too much the perfumistas who want more "serious" fragrances out of that house. Still a Chanel always bears testing it out before judging.
Chanel describes it thus: "A new facet of CHANCE is born; the third generation of the CHANCE Fragrance family. The new incarnation of the decidedly young scent, CHANCE EAU TENDRE Eau de Toilette Spray reveals itself to be both delicate and radiant, with an intoxicatingly light, fruity trail. An unexpected mingling of grapefruit and quince meets the crispness of fresh green notes, while a trace of Jasmine Absolute lingers in the air. Gently warmed by a sheer veil of White Musk, at once, innocent and seductive".
The campaign is fronted by Sigrid Agren, and photographed by the legendary Jean-Paul Goude, a longtime collaborator of Chanel parfums. (The flower on top of the head does seem a little silly to me, but don't mind me, I'm not in the demographic).
Chanel Chance Eau Tendre will be available as an Eau de Toilette in 50ml/1.7oz and 100ml/3.4oz.
Edit to add: Full review on this link.
Notes for Chanel Chance Eau Tendre are:
Top: grapefuit, melon, quince
Heart: hyacinth, jasmine
Base: iris, white musk, Virginia cedar, amber
The perfume has just launched and is available at Nordstorm.