Fifi Awards finalist: what a joyful surprise!

It was my utter surprise and pleasure to see I made it to top 5 finalists at the 2009 FiFi Awards Nominees out of more than a hundred submissions from top venues! The article cited in the "Editorial Excellence in Fragrance Coverage" category is "Jean Claude Ellena is all about the Dirt!" and was submitted by my hard-working editor at Sniffapalooza Magazine, Raphaella Brescia Barkley, who believed in it from the start (and good thing too, as I wasn't even aware of the contest regulations and never submitted anything myself!) Can I say I'm overwhelmed? (Especially since I'm writing in a foreign language.)

The Editorial Excellence in Frgrance Coverage (Blog category) is an historic appreciative gesture on the part of The Fragrance Foundation for the quality work that is being conducted on online venues, legitimising them as editorial vehicles. My congratulations to all the winners, sincere thanks to the Fragrance Foundation panel and it's wonderful to belong to such an interesting community!

You can read my article on this link and see the full list of finalists here.

And to celebrate the happy occassion and thank my loyal readers, may I extend a lucky draw for a 10ml decant of my favourite fragrances of all: Jubilation 25 by Amouage! (Draw is open till 30th of April, midnight)

Disclaimer: the scent was bought on my own hard-earned cash!

The Galaxy Tastes of Raspberries and Smells of Rum

Apparently the unifying logic of the Universe has a sweet n' sour tooth! Ethyl formate, which gives raspberries their flavour and smells of rum, has now been found in deep space, the center of our galaxy. Scientists from the Max Planck Institute for Radio Astronomy in Bonn, were searching for evidence of amino acids ~and consequently evidence of the building blocks of life~ in a giant dust cloud at the heart of our Milky Way when they came up with the surprising discovery.

Amino acids found in interstellar space can be said to be astrobiologists' Holy Grail because amino acids are the building blocks of proteins (critical for complex life to exist anywhere in the universe); a fact which would therefore indicate the possibility of emerging life on other planets after being seeded with the molecules.
In 2008, astronomers Arnaud Belloche and Robin Garrod almost managed to come across amino acids in space when they discovered amino acetonitrile, a molecule that can be the building block of aminoacids and consequently proteins. Previously, astronomers had detected a variety of large molecules, including alcohols, acids and chemicals called aldehydes. Those chemicals form when pre-existing chemicals on dust grains, such as ethanol, link together to make more complex chains. But recent discoveries suggest the molecules are as large as the simplest amino acid, glycine, which is heartnening.

The astronomers used the IRAM telescope in Spain to shift through signals and electromagnetic radiation emitted by Sagittarius B2, a dust cloud around a newborn star at the centre of our galaxy. Failing to locate any aminoacids, they nevertheless came across ethyl formate, a chemical responsible for the flavour of raspberries. But ethyl formate has another distinguishing quality that ties it with scent ~it smells of rum! Talk about boozy -inspired creation! Yet evidence for the deadly chemical propyl cyanide was also present in the same cloud, making them the largest yet discovered molecules in deep space and food for philosophical thought around the duality of life and death; but perhaps that's fodder for another discussion.

In a witty quip Belloche replied as to whether the galaxy tastes of raspberries that: "[Ethyl formate] does happen to give raspberries their flavour, but there are many other molecules that are needed to make space raspberries!" Dr Belloche and his colleague Robin Garrod at Cornell University in New York have amassed nearly 4,000 distinct signals from Sagitarius B2, analysing about half of them so far. "We have identified around 50 molecules in our survey, and two of those had not been seen before" said Belloche. The results are being presented at the European Week of Astronomy and Space Science at the University of Hertfordshire.


News via Guardian.co.uk, pic Raspberries, Rubus ideaus L, after passive self-pollination (left and middle) and open insect pollination (right). (Photo by Jim Cane, Bee Research Institute, Longan, USA) via what-is-this.com

Images of Chanel No.5 aboard a train....

With the anticipation building for the new campaign for Chanel No.5 aboard the Orient Expess en route to Constantinople/Istanbul, uniting new Chanel face Audrey Tautou (the protagonist of an upcoming film on the life of Coco Chanel, as analysed here) and a beautiful stranger (Travis Davenport) entranced by her perfume, we're all awaiting to see how the new spirit will materialise in the short film by Jean Pierre Jeunet (of Amélie and Delicatessen fame).

The good people at Chanel sent me a link with a teaser sequence of fragmented shots of the new mini-film which lasts 2.5 minutes and took 3 weeks to shoot in Paris studios, central France and Istanbul.

Take a look clicking on this link (and click on the other "titles" as well) and prepare yourselves for the full clip on May 5, symbolically in tandem with the perfume's number...

We will return with full commentary!

Pics from Vogue.fr, hellomagazine.ca, maxitendance.com

Guerlain The Voyage Collection: Moscow, Tokyo, New York

In an idle mood last summer we had played the guess game on some new releases from Guerlain. It seems that fact corroborates our suspicions and the company has caught a genuine case of the Travel Bug. (It's become a luxury market standard to issue a cruise collection of scents; enter the latest Escale à Pondichery from Christian Dior which we reviewed here). In short Guerlain are issuing a Voyage Collection, inspired by three major (and vastly different) landmarks: Moscow, Tokyo and New York, all in relation to Paris, exactly as we had predicted. After all there was already a Météorites Voyage powder, so the recycling of names is expected. (Come to think of it, wasn't Chanel's collection from last winter called Paris Moscou?)
Please observe how Thierry Wasser, head perfumer, is nowhere to be mentioned yet again and how the retired Jean Paul Guerlain is brought back into the scene to add gravitas and a sense of tradition to the project. As to the ad copy, have they been reading our Travel Memoirs? It seems our original idea has already found imitators... But kudos on not falling back on the pseudo-erotic tales of the previous trio of Elixirs Charnels/Carnal Elixirs.
{Oh and I would have loved to see the plural of metropolis (μητρόπολις) as metropoleis (μητροπόλεις), instead of the anglisized metropolises, but Ι realise I'm overanalysing}.

"At Guerlain, it is a tradition. Crossing borders. Encountering new places. Discovering unfamiliar, exotic essences. Capturing the soul of a place by uncovering the emotional enchantment of its raw elements. In 1828, pioneer and visionary Pierre-François-Pascal Guerlain already understood the importance of travelling the world in search of new fragrance sensations. More than just innovative scents, he offered an escape, a voyage for the senses.
“A perfumer must go looking for scents,” observes Jean-Paul Guerlain. And today, in the grand Guerlain tradition of exploring the world's riches, he has created a travel diary of scents, three new fragrances that pay homage to three fascinating cities: Moscow, NewYork and Tokyo.
Paris-Moscow, Paris-NewYork, Paris-Tokyo.
Three evocative fragrances that convey the identity and the heartbeat of these electrifying metropolises.Three liquid memories, presented in bottles embellished with drawings by sculptor Serge Mansau and topped with metal caps embossed with the emblematic double G. For each bottle, graphic artist Carla Talopp has devised a log, a scrapbook of cards, images, drawings, iconicphotos and symbols of the spirit of each city.

Moscow has awakened. Sleeping Beauty has opened her eyes, and her heart is fluttering. Moscow the serious has reinvented itself as Moscow the prosperous. Here and there, a hammer and sickle engraved on a building façade remind passers-by of its recent, restless history. But today, a fresh chapter is beginning. Each month, almost every day, Moscow's inhabitants write a new paragraph. They celebrate the arrival of a luxury boutique or a lavish restaurant. Women vie with one another in elegance. Businessmen bustle about. All of them are part of the metamorphosis of a capital city that proudly displays its new modernity.

With its musk, fruit and wood notes, the ultra-feminine Paris-Moscow perfume echoes the heartbeat that pounds through the Russian capital. This city throbs with life! Strolling through the opulent shopping arcades of the GUM, you are intoxicated by the heady fragrance of white musk and tonka bean. A carnal, sensual and elegant trace of vanilla and bergamot stays with you as you cross the Red Square. As you pass the Bosco Café, a sudden aroma of red currants delights your senses. The Moscow locals are enjoying their brunch, sipping their favourite beverage. Your senses stirred, you head off for some refreshment at the Botanical Gardens. A welcome respite. You close your eyes and watch as images from the day parade past. Electrified, you take in the hint of absinthe, a sparkling lemon, a note of plum. In the distance, you glimpse a verdant forest of pine needles. You can still hear the heart of Moscow beating.

*Notes for Paris Moscow: lemon, plum, pine needles, absinthe, red currants, white musk, tonka bean.

New York, New York! How many films, books and lyrics have sung the praises of the city where anything is possible? A land of dreams and pioneers, the Big Apple welcomes your deepest desires and craziest ambitions. This remarkable city boasts countless styles and atmospheres. A melting pot of communities and personalities, it evokes greatness with its skyscrapers, broad avenues and financial centre.At the same time, it cherishes its 'villages': Little Italy, Chinatown, the West Village with its tree-lined streets, low-built houses and tiny restaurants crowded with regulars. Day and night, New York is always bustling. Here, a young woman arrives at the gym as the clock strikes midnight.There, a man and his dog share dinner by the first light of dawn. Only in NewYork…

A woody oriental fragrance, sparkling and sweet, Paris-New York excites the tastebuds by transporting the senses to the heart of Manhattan on Christmas Eve. From the elegant Uptown to bohemian Downtown, children are dreaming of their Christmas pudding.Their nostrils quiver. Smells of vanilla and cinnamon float out of kitchen windows. A joyful frenzy of holiday anticipation reigns on Broadway, whose lights seem to sparkle with a new radiance. A pause; serious Wall Street goes quiet. The pedestrians on 5th Avenue finish their last errands.The sky is still the luminous, cloudless blue of a New York winter. The celebrations will start in just a few hours. Already, the air is thick with a scent of cedar, cardamom and bergamot.

*Notes for Paris-New York: bergamot, cardamom, cinnamon, cedar, vanilla.

Some say that you must see Tokyo before you die.To them, the capital of the Land of the Rising Sun is a required destination. A ground to tread. An atmosphere to soak in. An experience to live, no matter what. Tokyo fascinates, Tokyo charms, Tokyo intrigues, Tokyo intimidates. Tokyo leaves no one untouched. The surprising, completely alien metropolis embodies ultimate modernity. Tokyo is a dense anthill, gradually stealing from the sea and sky what it can no longer find on the earth. The most daring architects eagerly orchestrate these extensions into space. The city is immense; it offers an invitation to lose yourself and discover its contrasting districts,smaller cities within a city, which fit together like the animated pieces of a giant puzzle.

Green and floral, fresh and delicate, Paris-Tokyo evokes all the subtlety of the Japanese capital. Willful, yet subtle. Ultra-modern, yet bound to its traditions. The sun is still low in the sky; it is the perfect time to awaken your senses in Hibiya Park, a rare green space designed with a Western aesthetic.Very few people are walking; you pass mainly joggers. As you stroll along a pond, the morning dew gives off a fragrance of jasmine and violet, intertwined with Hinoki cypress. You stop in a teahouse, slipping out of the stream of time into a cocoon of tranquillity in the midst of turmoil. In this world apart where green tea and jasmine scent the air, you allow yourself be transpor ted by the legendary, almost magical tea-drinking tradition. It is with regret that you leave the ceremony you wish could last forever. But Ginza, the Champs-Elysées of Tokyo, is already calling your name."

*Notes for Paris Tokyo: green tea, jasmine, violet, Hinoki cypess.

The Guerlain Voyage Collection will be widely available in June and the prices will be $220 for each of the bottles.

Related Reading on Perfumeshrine: the Guerlain series, Travel Memoirs.

Pics via russianblog.org, blog.aia.org, the designblog.org

Al Maali by Itarji: fragrance review

It's always interesting to witness the intercultural exchanges between newer and older worlds and especially so in fields that pertain to olfaction: the amount to which French perfumery and tastes have been influenced by the Anglo-Saxon "clean" trend is staggering; as is the intergration of classical "stinky" notes into modern compositions (Stockhausen meets Rameau, so to speak), or the worldwide influence of the Asian school of diaphanous treatment. But never is the effect more eye-opening to the globalisation of the international market than upon experiencing an Arabian fragrance of all things that smells like a modern French classic: in short, Al Maali by Itarji is an Arabian speaking fluent French of Angel-ic cadenzas of agility.

We have been conditioned to believe the reverse is more common (isn't Nahéma the reference Franco-Arab masterpiece?) and rather en vogue, what with the Serge Lutens seraglio and the plethora of ouds or oud-inspired fragrances on the market (witness the Montale line), as well as the increasing popularity of getting to know the Arabian rituals of fragrancing [click for article]. Yet as previously discussed there is also the side of Arabian attars vaguely smelling like ideas that belong in a westernised society, scattered among more traditional offerings. But then again, it's not uncommon to encounter small local companies using ingredients by the big aromachemical producing companies, such as Givaudan, Firmenich and IFF, even in the medinas of the Arabian peninsula! So nothing comes as a shock to my eyes any more...

I was sent a little of this intriguing Arabian fragrance by my eloquent friend Maria from Bittergrace Notes in a back and forth of perfume haikus to communicate impressions on the most evanescent of small pleasures. She had described it as "a rich, green patchouli-fest" and she proved to be dead-on. The opening of Al Maali has an interesting spicy-limpid accord that reminds me of wet nutmeg and cardamom pods, ready to be used in Easter bread dough or a smidge of the spicy-powdery top of Yves Saint Laurent's discontinued Nu in Eau de Parfum. Maybe even a small, small hint of saffron? Yet wait a couple of seconds and with a rushed dash patchouli enters the scene unapologetically, its radiance and warmth being generous and "open", quite natural in fact and capturing the audience for the duration of the performance. I am quite fond of patchouli and in fact have a precious bottle of 20 years old essence which I cherish. When patchouli oil ages it gains in complexity and acquires a round effect which adds to its charm.

The effect in Al Maali is semi-gourmand, quite coumarinic with a whisper of sweetness minus the caramel tonalities of the usual treatment in that mold and with a dangerous undercurrent of sensuality. I don't quite understand how the desciption on the site states "Light floral, green scent; fresh and understated". It is anything but light or floral (or traditionally fresh) and it asserts its presence in a most delightful way. Yet I can see how this is excellently suited to both sexes and suitable for year long wearing if you use it sparingly. I would hazzard that it would please the numerous fans of the progeny of both bittersweet gourmands in the mold of Lolita Lempicka and Angel as well as the boho-chic youth of today with their nostalgic eye on the 60s. The lasting power is exceptional and the diffusion/sillage very pleasing, radiating warmly without making you choke to your death upon spritz (at least judging by my sample sprayer which diffuses it in a light and steady mist).

You can buy Al Maali on the Crescent Beauty site (what a cute name!) and the price is quite advantageous compared to the western equivalents.

Pic via pxdaus.com