Launch of new products by Ayala Moriel

The first real day of Spring is bringing new aromas in the breeze... We received news of new launches that promise a touch of green:

Ayala Moriel Parfums is pleased to announce the release of Gaucho on March 21st a new perfume and tea based on the esteemed yerbamate of South America. Gaucho perfume was in the making for 6 years and has now finally reached its destination.

Gaucho perfume is named for the South American cowboys of the Pampas and an homage for a song by this name by Steely Dan. Coumarin is the soul of Gaucho from the bitter yerbamate to that sweetness of hay and rosemary and the alluring deertongue (liatrix). Bergamot and galbanum add sparkling greenery and Africa stone tincture adds a raw, animalistic-leathery undertones.

Top notes: Bergamot, Neroli, Galbanum, Absinthe

Heart notes: Seville Lavender, Broom, Rosemary Absolute, Guiacwood, Jasmine Auriculatum

Base notes: Matι, Africa Stone Tincture, Angelica, Deertongue

Fragrance Family: Ambery Herbaceous Fougere

But there's more! There is also a flavoured tea that is perfumed with a scent similar to that of Gaucho fragrance, a practice that was introduced by Ayala last winter with her Immortelle L'amour and the accompanying tea.

Gaucho Perfumed Tea by Dawna Ehman
Fresh herbaceous notes of lemongrass and rosemary highlight bitter green yerba mate and sencha tea leaf to capture the Fougere-like essence of 'sparkling greenery' that is Gaucho. Damiana leaf, spearmint and the true coumarin quality of red clover blossom soften the aromatic finish and taste profile of this beguiling tea.

Gaucho perfumed tea is the perfect balance of spring color and flavor- and in being so, gently and safely stimulates the very activities that support spring's expansive, rising qualities within us. When sweetened with a slight amount of raw sugar or green stevia, Gaucho tea balances the stimulating energetic actions of spring in a form that is unique in quality and pleasure.

Its ingredients, sourced throughout the world are 100% Certified Organic.

Perfume Shrine will return with reviews of Gaucho and the new gardenia soliflore by Ayala Moriel, Gigi. Stay tuned!

Check back later today for another, surprise post!

Pic provided by Ayala Moriel Parfums

Travel Memoirs: Istanbul part3

Desserts in Turkey take on many aromatic guises in their war-like mission to ruin one's waistline and walking through the marketplace one faces its own portable amunition.
One of the most famous, referenced even in The Chronicles of Narnia, is Turkish Delight: lokum or loukoum. Contrary to what one might be led to believe from homonymous perfumes circulating, such as Rahat Loukoum by Lutens and Loukhoum by Keiko Mecheri, the traditional jelly-like delicasy, lightly dusted so as not to stick, isn't made with almond nor cherry. Instead lokoum is made from starch and sugar and aromatized with rose water and lemon, giving it a refreshing flavour, justifying the Arab name rahat al-hulkum (=contentment of the throat). Varieties might include little cubes with other nuts such as pistachios or walnuts and some types even have a touch of cinnamon or mint aroma.

Another olfactory delight is Salep, a traditional winter drink sold by street vendors in big copper caldrons. Salep is produced by grinding the dried tubers of Orchis mascula, Orchis militaris and related species of orchids, which contain a starch-like polysaccharide, bassorin, with nutritional and heartening properties. It has a reputation of being an aphrodisiac (which might be accounted by the etymology of its plant source, relating it to the Greek word for testicle!). It is milky, flavoured with rosewater or mastic and dusted with cinnamon or nutmeg, to be optionally sprinkled with crushed walnuts on top. Salep enters along with mastic into the traditional Turkish ice-cream, Dondurma, which is much stickier and resistant to melting than regular ice-cream or gelato.

A perfume that has being inspired by this drink is Ayala Moriel's Sahleb. A wonderful comforting fragrance with a starchy pudding quality about it, it gives you the cosy feeling of sipping a dessert rich in buttery creaminess with the aromatic tinge of mastic that recalls the Mediterranean. There is no floral clearly discernible, yet if one leans one's head and inhales deeply, there comes the subtle nuance of the traditional rosy loukoums of the Bazaar, down to the dusty, powdery feel of coconutty copra enrobing them. Vanillic goodness in restrained doses compliments the fluffy and nutty flavour of this softest of gourmands. It makes me nostalgize of the true salep on the streets of Istanbul. Sadly the true thing is forbidden to be exported. But how lucky are we that there is a fix in the form of a fragrance!

After all this indulgence, one needs to come to terms with one's body. When in Rome do as the Romans do. In this Nova Roma, who could deny a Turkish bath? Cagaloglu Hamami is one of the most famous hammams in the city, constructed in 1741 to bring revenue to the library of Sultan Mahmut I, situated inside the Haghia Sophia mosque. It receives both men (from the main street entrace, on Hilal-I Ahmer) and women (from the side street entrance).
Stepping into the various cubicles and rooms with terlik (a kind of slippers) on the feet and a pestemal (clothing wrap), one can see a raised platform of stone (goebektas) in the center, with bathing alcoves all around, in coloured quartz tiles which remove static and help unwind, by sweating and sustaining an internal dialogue. A sight to behold is the pool in the middle of the camegah with its waterjet.
The light is softly filtered through glass from the ceiling in the hot room (Hararet), with small star-like windows on the domes. The air is fragrant with the essences of various unguents and the mind is dizzied into a reverie. The exfoliation with kese is blissful, using lavender, tea, chamomile and olive oil soap. One can bring their own products and Harvey Nichols at 185 Kanyon Alýþveriþ Merkezi provides a rich selection, among which the organic Jo Wood line (by the wife of Ronnie of the Rolling Stones). Amka Bath Oil contains Persian rose Otto, feminine Egyptian jasmine, along with neroli and bergamot for their uplifting effect. Mmmmm...
Next one can require a relaxing massage to recuperate and energise the muscles, which is followed with hair washing and a cold shower, before drinking dark tea, aromatic and dense, at the old marble café-bar. One could get really spoiled in this place!

And yet in the strange, lucid melancholy of such an abode, I cannot help but wonder how many women or men with tragic love tales, unfulfilled desires and bittersweet memories have passed from here through the years, sighing and opening their souls to one another as mussels do when steamed.

Like this most touching tale: A Touch of Spice(Politiki Kouzina). A young Greek boy (Fanis) grows up in Istanbul, whose grandfather, a culinary philosopher and mentor,teaches him that both food and life require a little salt to give them flavor; they both require... a Touch of Spice. Fanis and his parents leave Istnabul during the 1963 deportation of Greeks. He grows up to become an astronomer and an excellent cook using his cooking skills to spice up the lives of those around him. 35 years later he leaves Athens and travels back to his birthplace of Istanbul to reunite with his grandfather and his childhood love, the Turkish girl Saïme, now married with a daughter; he travels back only to realize that he forgot to put a little bit of spice in his own life...



The song (Baharat, tarçın ve buse) translates as:

"That night you left me
you went with a pinch of spice
a shadow inside the marketplace
I laid salt on the streets of Beyoglu
to find you in the hideouts

A kiss of cinnamon and spice,
recipe hidden in the attic
Moonlight and the Bosphorus lonely
That lighthouse is our childhood love"

On that bittersweet note, we will leave the enchanting Istanbul behind...
But Travel Memoirs will take you to another fascinating destination soon.

Loukoums through Fotosearch. Painting In the Trepidarium by Sir Lawrence Alma Tadema (c.1903), originally uploaded on Mary's blog. Clip from the film Politiki Kouzina/A touch of Spice from Youtube, uploaded by JasonSeaman1

Travel Memoirs: Istanbul, part2

Much of the olfactory enjoyment when in Istanbul comes from the culinary exploration of dishes that delight all the senses and make one abandon all expectations of following a diet regime in a flash. It is no accident that the Turkish refer to Culinary Arts when talking about food. The abundance and diversity owing to the rich flora and fauna of the area provide rich culinary escapades for an inquisitive gourmet palate. Babette's Feast with an oriental twist!
And so often food and drink is accompanied by oryantal dancing* to excite the senses even more: One feels like James Bond.



With a nomadic origin back to the first millenium in Central Asia, the Turkish repertoire has been influenced by the Arab, Persian, Greek /Byzantine, Seljuk and French traditions, as well as the Imperial Kitchen of the Ottomans, adding colourful spices and refined techniques. The little balls of delight that are içli kofte with their outer shell of bulgur and minced meat and their filling of pine nuts and spicy minced meat are inducement to a glimpse of heaven. They are chased away with tangy turnip juice. In Imam Bayildi bittersweet aubergines in onion and tomato sauce are sweetly melting into the tava (pan). The name literally means 'the Imam fainted', presumambly with pleasure. My favorite and one I recreate at home is Manti, home-made ravioli-like bites stuffed with minced meat with a yoghurt sauce on top.

Cumin and turmeric are especially prized and used in meat preparations which are roasted (kebap), stewed (yahni) and grilled (külbastı). Their acrid, sweaty flavour enhances the oiliness of onion-marinated meat, accompanying donerli rice pilafs in earthen pots topped with bright sauces to be enjoyed with your commensall. The background of those spices recalls the Arabic tradition of the souk echoed in the Serge Lutens perfumes and indeed this is the place to comprehend their intricasy best. Everything mingles nicely in this melting pot of civilizations: their Iskender Kebab is named after the Persian name for Alexander the Great!

When the weather is warm and the bitter orange trees in Balat are in bloom one can catch whiffs of their honeyed goodness intemingled with the sweet smells of the bakeries meters away. To the East, along the Golden Horn, brings you to Eminonu and the Spice (Egyptian) Bazaar, both old trading districts dating to Byzantium and the Spice Road. The pungent, rich smell leads you by the nose across the stalls of the sellers. Each one in its own heap of bright vermillon, deep mustard and brownish golden, they invite you to lean and take a deep breath with the desire to immerse your hands into the expensive, little red stigmata, yellow-green leaves of lemongrass and brown seeds. I find myself trying to mentally decipher the composition of Safran Troublant, a fragrance by L’artisan Parfumeur composed by Olivia Giacobetti. The natural combo of bitterness and sweetness like that in iodoform, as well as the smooth, pleasant feel of saffron(Crocus cartwrightianus) escape from the bottle like djenies from a middle-eastern tale with merchants and thieves. The same feel accompagnies me in Agent Provocateur where the rose is playing cello to saffron’s basso.
All these references are here dissected with the precision of a surgeon: saffron here, rose petals there, curcuma and turmeric like mustard-coloured dust, and fenugreek for pastırma, a delicasy that is destined for the brave and adventurous.

Pastırma is made from wind-dried cured meat, usually veal. Legend has it that agressive horsemen preserved meat by placing slabs of it in the pockets on the sides of their saddles, where it dried by the pressure of their thighs on the horse (this is also the origin of Steak Tartare). Then dried meat is covered in a paste called çemen comprising crushed cumin, fenugreek, garlic, and hot paprika as well as salt. Pastırma is intensely rich with the aroma of fenugreek (Trigonella foenum-graecum), an herb primarily used as a galactogue for millenia, as well as for cattle food. An opaque, rather bitter smell with a nutty undertone, it traverses the urinary track to scent a person’s urine as well as their sweat and intimate juices. Its seeds’ odour is comparable to thick maple suryp. Fenugreek is featured in many fragrances which have rippled the waters of niche perfumery with pre-eminent examples Sables by Annick Goutal and Eau Noire by Christian Dior (composed by nose Francis Kurkdjian). Everytime I smell them I am reminded of the intense flavour that this spice gives them.

To take the heat off those spicy dishes the Turks have devised the wonderfully refreshing drink Ayran or Airan, a mix of yogurt, water and salt, not too different from traditional Lassi from India. It manages to clean the palate and restore the stomach to its best function.
But the most fascinating of them all is the winter drink Boza, a fermented drink made from bulgur. It tastes tart and is thick as glue. Traditionally served with a dash of cinnamon on top and double roasted chickpeas (called leblebi in Turkish) on the side, it was confided to us by our waiter that it grows the breasts to become bigger! I can't vouch for its effects but it sure makes an impression upon hearing the rumour, doesn’t it?


To be continued with bittersweet romance, hammams and desserts...

Pics through Fotosearch and cafefernando.com. Clip from the film From Russia with Love, courtesy of JamesBondwiki.com

*For you ladies who consider this kind of dancing demeening, please click to see this AMAZING clip!

Travel Memoirs: Istanbul

"The ghosts return at night, little lights for unredeemed souls
And if you gaze up at the barricades, you’ll see figures looking back at you
And it’s then that a complaint wanders you through the cobblestone alleys
Of Constantinople, a lover from yore, whom you find in someone else’s embrace".

~"Vosporos", by Nikos Zoudiaris, sung by Alkinoos Ioannidis

Travel Memoirs begins with one of the most sensuous destinations: Istanbul ~the Ottoman name under which the former capital of the Byzantine Empire, Constantinople, is known today.
Initially the city was named after the Roman emperor Constantine the Great who made it Nova Roma, over the site of the ancient Greek colony founded by Megara citizens simply named Byzantium. Yet the name Istanbul itself is based on the common Greek usage of referring to Constantinople simply as “The City”, because it was the crown jewel of medieval cities with a population and grandeur that exceeded many western European cities, such as London, Paris and Rome, for centuries. It derives from the phrase "εις την Πόλιν" or "στην Πόλη" {(i)stimboli(n)}, both meaning "in the city" or "to the city".

And it is no surprise that in an Empire whose majority of the population was Greek or speaking Greek, there is still a strong Greek element running through the fabric of memory when one sets foot on Istanbul’s soil. But the Ottoman heritage is none the less interesting to witness: minarets and mosques, majestic palaces, bazaars, carpet dealers and salep sellers on the street peppered with excellent cuisine and suggestive dancing render the visitor captive of its charms. It’s this fusion between Occidental and Oriental that gives Istanbul its extraordinary character. A character of strange melancholy: perhaps it’s the ancestral call…

Passing through the arabesque cobblestone on Istiklal across from the fish market, one enters the Cukurcuma district, full of antique shops, lazy cats sunning their bellies and the aroma of slowly roasted, dark coffee on hot sand, Turkish coffee (Türk kahvesi), made the traditional way. The preparation begins by boiling finely powdered roast coffee beans in a copper ibrik, the shape of a tiny ewer, with the addition of cardamom and (optionally) sugar. The thick liquid boils and boils again ceremoniously, emitting the aroma beyond the scope of the little terraces where it is served. Made one cup (fildžan) at a time, where the dregs settle and a thick golden cream forms on top, the köpük, it is a process of slow anticipation, a largo of animation. And also a journey into the past and the future. In this small fildžan I can almost glimpse the Levantine Arabs bringing the fruit of coffea bush to Constantinople. The Ottoman chronicler İbrahim Peçevi reports the opening of the first coffeehouse in İstanbul:

“Until the year 962 (1554-55), in the High, God-Guarded city of Constantinople, as well as in Ottoman lands generally, coffee and coffeehouses did not exist. About that year, a fellow called Hakam from Aleppo and a wag called Shams from Damascus, came to the city: they each opened a large shop in the district called Tahtalkala, and began to purvey coffee.”

~ Cemal Kafadar, "A History of Coffee", Economic History Congress XIII (Buenos Aires, 2002)

But I can also forsee the future: those sludgy grounds left at the bottom serve for tasseography, an old tradition of fortune telling. The cup is turned onto the saucer and the symbols formed are deciphered by some older woman.The flavour of cardamom and sometimes kakule (pistachio grains whole seed "pods", pistachio-looking like of the cardamom plant) settles in the mouth, lingering for a long time, like the prophecies revealed by the symbols on the cup. “Will they ever come true?”, one wonders gallivanting through the medieval alleys.



In Kapali Carci (the Grand Bazaar with the 1000 shops) one comes across all kinds of scented products. Fragrant balms for the hair, henna paste for body and hair, oils of rare plants and fossilised resins, like lumps of gum benjamin (benzoin), Turkish sweetgum (Liquidabar orientalis) and all the spices of Arabia. If one persists there are manuscripts, or should I say copies of old manuscripts posing as older than they are, with recipes using them. One of them is "Theriaca Andromachi Senioris", a Venice treacle recipe that uses benzoin appearing in the 1686 d'Amsterdammer Apotheek, a honey- or molasses-based alexipharmic composition once thought to be effective against venom. First developed in Italy, then exported throughout Europe from Venice and ending in Constantinople. If only the offered manuscript were authentic…

And of course there is Anatolian rose Otto (from Ottoman) which leaves an intense trail of almost fruity scent to one’s hands after handling the precious little bottles, with the name Gül (Rose) written on the label. I try to recall if any commercial fragrance captures the intense, decadent and yet also fresh odour of such an essence and come up with none. One is hard pressed not to haggle with the local sellers who are expecting so and the little treasure is secured into a handbag, folded with a silk handkerchief depicting seagulls. It will linger in a drawer with old, frayed photos of ancestors, impregnating their precious memory with the essence of the place they begrudgingly had to leave.



To be continued....

Pic shows Ortaköy Mosque (officially Büyük Mecidiye Camii, the Grand Imperial Mosque of Sultan Abdülmecid) and the Bosphorus Bridge by cafefernando.com.
Translation of lyrics by the author.
Clip from the intro of Greek-Turkish film Politiki Kouzina, uploaded on Youtube by JasonSeaman1.

Travel Memoirs begin

By popular vote, Travel Memoirs will be the subsequent theme running through the next posts. We will traverse the length and breadth of the globe in search of olfactory memories and scent associations and you're all invited in this virtual journey of reminiscence and nostalgia.

One of the major pleasures of travelling is getting to know a different culture and imbuing oneself into the different sensory stimuli at hand. I was never a tourist who ~camera at hand and jockey on head~ would go after the designated sights and frantically check shops and lists with things to do. I believe in savouring the journey, mingling with the locals and slackening the tempo of life till it approximates that of the place itself.

In the first instalment of Travel Memoirs, I am going to focus on the exotic carpet of civilizations that is Istanbul and the Golden Horn and recount the olfactory tittilation that a visitor is bound to experience.

Stay tuned!