A scent for the famous on their wedding day?

Perfume Shrine in its toddler steps started as a modest guide of what celebrity prefers which scent. It was early days and compiling a list had been going on for years. Although it was meant as fun, it was also a great marketing research tool, since audiences are usually mesmerised by what the rich and famous opt for. The list got expanded into a website, the website into a perfume blog and the rest is history...for what it's worth.

So seeing that Eva Longoria, 32, the sexy brunette Latina of the Desperate Housewives Tv show stardom got married in Paris the other day to her sweetheart NBA champion Tony Parker, the question of what she opted for the big day rose once again.
It's not unusual for a bride to be to ponder on which scent to pick for the grand day among other concerns. After all, smell has such a way of imprinting itself in out mind like the fingerprint of a guilty party, that it is only natural we want the guilt to be as pleasurable as possible.

The sartorial choice was a double affair: since french law requires a civil ceremony by the french mayor before the religious one, the bride opted for two dresses on the two seperate occasions ~ a Chanel mini dress in pink and a white short dress.

According to my sources she is a white floral girl who loves her Kai and her Fleurs d'oranger and indeed I could picture her in those admirably, suiting her sexy persona and her lush features with their fresh yet soft and inviting smell.
She is also reputedly tied to the Desperate Wives perfume project, Forbidden Fruit, along with the other actresses who appear on the show (Terri Hatcher, Marcia Cross, Felicity hoffman, and Nicolette Sheridan), but somehow this strikes me as highly improbable. Think about it: do you share your fragrance with just about all the people you work with? Even if they are completely different types of people? Even if that perfume is free and inexhaustible because... hey, your pretty face is fronting it?
Sounds like marketing to me...And not that successful either.
Forbidden Fruit is reportedly not as potently fruity as surmised by the name, but rather veers into fruity floriental nuances containing notes of Rome apples, orange blossom, peach, wisteria, jasmine, ylang-ylang, passion lily, cedarwood, sandalwood, vanilla and tonka bean. The notes do denote an intense floral presence.

However, like I said, I envision her in something more unique and in tune with her personality even if her lunch at Coco Chanel 's own old private studio which is quite a rare occassion not too many have participated in before would point to a Chanel perfume freebie: maybe one of the new Les Exclusifs?
(full reviews and an opinion article click here: Eau de Cologne, no.18 , 31 Rue Cambon review, Coromandel, Bel Respiro and 28 la Pausa).

I'd love to have been able to catch a whiff of what she chose in any case. Would you? And what do you imagine would be the perfect choice for her Parisian wedding? Or for any wedding, come to think of it?



Pic of Eva Longoria courtesy of Thesuperficial.com
Kai bottle pic courtesy of sporkfashion.com

Sally sells sea "sel" at the sea shore

It's not unusual that my mind reels into well known quotes/parables/phrases that get twisted to serve my purposes. I'm weird like that I guess and words have always being a playground. However the assonance of "s" in the above paradigm is testament to the powers of suggestion as it combines two languages, english and french, both foreign to me. "Sel" means of course "salt" in english and it rhymes quite nice with the original "shell" of the english exercise phrase.
So what does salt have to do with a perfume article, you might ask. As promised, this is part of a new trend in perfumery that is making waves as we speak (it seems that I am very bent on wordplay and puns today).

For the past year there have been many new releases that capitalize on a new aspect, an aroma that would be better appreciated with our taste buds rather than our olfactory skills. I am talking about the salty aspect that several new perfumes have veered into. Taste really encompasses very few variations: there is sweet (primeval like breast milk and thus a little juvenile), sour (for those who prefer a little animation to their palate), salty (a memory of the ocean and minerals, a grounding experience and a health concern for most), bitter (a taste for the adventurous and oh, how appreciated it is in combination with other tastes!) and finally umami (rich, fatty, meaty, the effect of many foods that transpire as full).
And that's it! All tastes are basically a combination of those basic categories. The rest is flavour ~the mystical tryst of taste and olfaction that gives us real pleasure in savouring petit fours and enjoying tiramisu. And of course other factors such as the food's smell, detected by the olfactory epithelium of the nose, its texture, detected by mechanoreceptors, and its temperature, detected by thermoreceptors, come into play.
So it comes as no surprise that experiments conducted with willing volunteers eating potatoes and apples with their nose closed revealed a complete confusion as to what they were consuming, resulting in hysterical results.

So how can a taste experience such as salty be translated into the olfactory realm of perfume? This is where art and innovation come to the fore. And it is very appropriate that we discuss this now that summer is well upon us.

It all began by Eau des Merveilles (=water of wonders), an Hermès fragrance developed a few years past that took the last available batches of real ambergris (suppossedly; there is no way to confirm that) and made them into a limpid, salty, woody alloy fit for women who were not into florals or citrus for summer, yet who wanted a light and refreshing scent nonetheless. A unisex triumph had just erupted.

And then came The Different Company with its Sel de Vetiver in spring 2006: the olfactory rendition of dirty vetiver roots into a glass of marine water. Many proclaimed that it smells like an unwashed sailor, and for that reason it made an impression. Composed by Celine Ellena, Jean Claude's daughter following the illustrious dad's footsteps, it encompasses notes of grapefruit, cardamom, Bourbon geranium, lovage, Haitian vetiver, patchouli, iris and ylang ylang.
Apparently the inspiration was the "scent of salt drying on the skin after bathing in the sea", which is an image I can very well associate with.

Then came in summer 2006 (for Europe at least) the completely mesmerising and delectable L de Lolita Lempicka(for a full review click here). A fragrance that combined the salty aspect of a mermaid with the opulence of vanilla, tonka and musks for an effect that is like skin baked under the sun on a hot secluded beach on a mediterranean isle.
By then the ground was ripe for more launches that viewed the salty note as an intergral part of their formula.

This past winter saw the launch of one of the best salty-sweet compositions for those who appreciate a few M&Ms scattered into their pop-corn like Sarah Jessica Parker apparently does or for those who like to combine fresh watermelon with greek feta cheese for dessert, like it's customary here. I am talking about Elixir des Merveilles, a take on the original that takes the salty element and incorporates it into an orientalised composition that could be worn in any season. It includes notes of orange Peel, , caramel, biscuit accord (vanilla, tonka bean, milk), sandalwood, incense, resins: Peru balsam and balsam of Siam, oak, patchouli, cedar and ambergris, echoing the original Eau des Merveilles.
For a full review, click here.

Terre d'Hermès , the latest men's fragrance by the luxury house, could also be classified under the salty, although it's more mineral than sea-like and has an earthy quality to it that denotes the light touch of the masterful hand of Jean Claude Ellena, a self-proclaimed lover of the salty and bitter.

And soon everyone seemed to be doing salty fragrances: Jo Malone announced the launch of Blue agave and Cacao (news reported here) with notes of cardamom, agave cactus, sea salt and chocolate. Miller Harris came up this May with the new Fleurs de Sel, part of her New Edition collection, inspired by the childhood home of its creator Lyn Harris in Batz sur Mer, which is a village in Brittany located between beaches and salt marshes. Based on the salty facets of vetiver, with mossy and leathery chypre accords it features notes of red thyme oil, rosemary, clary sage, iris nobilis, narcissus, rose, ambrette seed, woods, vetiver, moss, and leather.
And of course Bond no.9 wouldn't be left out of the game, giving us on June 1st their newest and very refreshing scent Coney Island, the equivalent of a salt-rimmed glass of frozen margarita for when languorously lounging by the pool with notes of margarita mix (tequila included), melon, guava, cinnamon, chocolate, caramel, musk, vanilla, cedar and sandalwood. For a full review click here.

All in all, this is a promising market and a new trend that is set to get us out of the well-established sweet tooth of the fruity florals and into the more aspiring compositions of slightly weird yet savoury compositions that call upon our summery disposition and our memory of the ocean from which we came. I don't call this a bad sign. Do you?



Top pic is of Faneromeni Beach at Lesvos, Greece, courtesy of Lesvos.gr
Bottom pic is painting Waves by Katsushika Hokusai (1831) courtesy of allposters.com

Fragrant news: L'artisan parfumeur

Although the disappointment to the confirmation (by a person selling L'artisan scents) of the long standing rumour that Dzing! was about to be phased out is palpable, L'artisan is not without hopeful news for the upcoming season.

Apart from the recent launch of L’Eté en douce (=summer creeps up on you)which will be joining the permanent collection and is a re-issue of the now defunct Extrait de Songe, a light summery wonder of lime-tree, hay and musks, there are other exciting news as well.

According to Osmoz.com, October will see the new Vintage Millessime scent (after Fleur d'Oranger 2005 and Fleur de Narcisse 2006) which will be based on Iris and called Iris Pallida 2007. The floral woodsy scent is being developped by perfumer Anne Flipo and the raw material is none other than the very expensive Tuscan Iris harvest. Expect it to hit the astronomical prices of the previous Harvest offerings and be encased in an equally fetching wooden box like a rare vintage wine.

There is also a very innovative spraying method that will make us see things under a new prism come autumn, it seems:

In September, the brand will also be launching a whole new way to spray, christened ‘Chez Moi’ (see photo). A fabulously designed, high-tech objet that reacts to the stroke of your finger and works with fragrance beads. A high-speed, healthy system that uses micronization to create almost invisible, 15 to 50-micron particles. Diffuser €180; beads: €15 each.

Let's see, then!

Next post will be about a new trend in perfumery, making waves as we speak.Pic courtesy of parfumdepub

Vero profumo line ~Rubj: fragrance review

It is rather a sad feeling when one has completed a certain "portfolio" of work only to stumble upon something that could have been included with much aplomb but wasn't. Short of time travelling and going à rebours, this is unmanageable. Yet there is a sort of enfin revelation, a smack on the forehead kind of light bulbs going on over your head as you realise that the recent discovery is the sum of all parts that were existing in the project.
If this is sounding much too cryptic I am talking of course about my Orange Blossom homage on the blog and the recent sampling of Rubj by Vero Kern for the Vero Profumo line of niche fragrances, based in Switzerland.

Rubj is based on orange blossom, then. Not just any orange blossom, though, but the precious absolute, the thing that drips of honeyed thighs and heavy sighs and is redolent of the happiest holiday memories under groves of trees in the south. Its richness and opulence is the epitome of what an expensive, natural, clear and sonorous voice of an Hesperide can be.
If Fleurs d'oranger by Serge Lutens is a lady sitting in an orchard contemplating serious romance, then Rubj is her adversary of equal spiritual and physical magnitude.
The tart and yet sweet peel of mandarin marries the floral essences of carnal jasmine and dusky precious tuberose into a bond that intextricably makes the orange blossom melt with pleasure. Bright halos over the head of a beautiful nymph, warm and cool breeze of a garden at dusk, like Shiekh Nefzaoui's "Perfumed Garden", the forbidden classic of arabic sexuality.

"If one looks at a woman with those qualities in front, one is fascinated; if from behind, one dies with pleasure. Looked at sitting, she is a rounded dome; lying, a soft-bed; standing, the staff of a standard. When she is walking, her natural parts appear as set off under her clothing. She speaks and laughs rarely, and never without a reason.
She is not treacherous, and has no faults to hide, nor bad reasons to proffer. She does not try to entice people.
she is always elegantly attired, of the utmost personal propriety, and takes care not to let her husband see what might be repugnant to him. She perfumes herself with scents, uses antimony for her toilets, and cleans her teeth with souak.

Such a woman is cherished by all men".

As the citrusy tang of the day is slowly retreating into the approaching evening, the warmth of light musk and wood enters the equation to whisper of comfort, humanity and the plush of petals trailed on the skin of a soft arm, absent mindedly amidst a conversation that is going on all the while with an intent that smoulders, lasting for a long long time like a prolonged foreplay that is sure to end in fireworks.

The orange blossom absolute in Rubj comes from Morocco while the jasmine essence is of egyptian origin. The spirit of the South at your beck and call, at a precious drop of extrait de parfum from the curvaceous bottle.


Vero Profumo fragrances can be sampled/bought in Switzerland and neighbouring countries through the site. You can also contact Vero at profumo@veroprofumo.com.
Plans to bring the line to the US are scheduled for mid 2008.
Prices for Rubj extrait de parfum are 105 euros for 7.5ml and 165 euros for 15ml.


Pic of actress Indira Varma from imdb.
Art piece Au point du jour by David Graux courtesy of allposters.com

Vero profumo line ~Onda: fragrance review

As we discussed the other day, Vero Kern is a very talented perfumer in the horizon of niche perfumery. She interweaves elements of surprise in her creations that astonish and make you immediately see that here lies a complex naturalistic composition that is meant for your intricate exploration.
And her talent shows through in her rich scent Onda.
Onda means wave in Spanish and Italian, while in the phrase “Que onda?” it means “what’s up”? In summary, don’t get swayed by the name, because it’s meant to signify that you should close your eyes and inhale deeply the kaleidoscopic journey that Onda is bringing on.

Deep within the Java jungle a great big tiger awaits: the rumour is that she is a man-eater, the fear and tremor of the country folk. It’s been some years that she roams the countryside assaulting her innocent victims; she’s a seasoned one, that one.
It’s very rare that you see her, hidden as she is through dark foliage, stepping on wet ground that doesn’t leave footprints behind. Yet, there she is…
It is with awe and amazement that you come to set eyes upon her when walking; her thick warm fur, her contrasting colours , her magnetic eyes that lure you and make you stare like an hypnotised novice in front of a cobra. The air is filled with the aromas of grass and roots: pungent vetiver that is uprooted, bundled and tied with ribbons, emitting a scent of earthiness and primeval dirt, like the soil on which no man has set foot on before. Mace pods have been crushed into your pocket as you stand there in your hardy leather chaps and as you put your hands out of it you suddenly realise that you are sniffable from the distance. Is your fate sealed? Will the man-eater attack? It all depends on your attitude. The bitter and carnal smell of what seems to be ambrette seeds interwoven with honeyed notes makes the approaching achingly desirable, even though you know of the grave danger you risk. The tiger approaches, sees you and appraises you. Stares you deep in the eyes with her own the colour of gems. You’d doomed. She’s one beautiful creature. And as she sits there you realise that today is your lucky day. You will be saved after all. Your amulet of Onda is safe-keeping you with its deep, erotic animalic smell. The musk that lies in its heart and makes you revert to a time of pre-lapsarian carnality with no shame.
You’re one of them! And out in the urban jungle to hunt for prey alongside her.

Onda manages to convert vetiver into a leathery animal that will make you forget all the citrusy, green interpretations you have already experienced by other perfumers (Guerlain Vetiver, Carven Vetiver) and stop you in your tracks as you come back to the original meaning of it: deep earthy roots, animalic undertones, rich pungency.
It will be difficult to pull for many as it requires a very self-assured woman to wear it and one with an attitude that is as far away from prudent as possible. However it is so unique that it merits to be tested even by those who say they cannot do these formulas. Less sweet that the admirable middle-eastern version of Vetiver Oriental by Serge Lutens or the very interesting, smoothed out Vetiver Tonka by Hermes; and very potent~ it can transport you to other places and images and make a statement for which you need never be apologetic about. And it lasts and lasts. If you have “it”, set out and charge.


Vero Profumo fragrances can be sampled/bought in Switzerland and neighbouring countries through the site. You can also contact Vero at profumo@veroprofumo.com.
Plans to bring the line to the US are scheduled for mid 2008.
Prices for Onda extrait de parfum are 105 euros for 7.5ml and 165 euros for 15ml.


Next post will tackle another Vero Kern perfume.

Top pic photography by Art Wolfe courtesy of allposters.com
Bottom pic by Helmut Newton collection Sex and Landscapes courtesy of temple.edu