"After shoes and bags, Roger Vivier, part of the Tod’s Group, present their perfumes for Autumn 2010 to be sold exclusively in their boutiques". (Today we found the video accompanying the news via dailymotion, see below)
Five new fragrances in extrait developed by Rami Mekdachi, lined-up like a niche line based on raw materials (La Rose, Le Sandal, L'Iris, L'Ambre, Le Néroli) & identical-designed bottles which are presented by former Chanel model in the 1980s and French "Marianne", Inés de la Fressange. She wanted a sultry signature fragrance and she explains: “Our goal was a perfume with personality, style and quality, not just a huge launch with lots of ads,” she says, “so we used very precious and rare ingredients, just like a couture collection.”
According to Modelinia: "The model turned purveyor of Vivier style has been working with Rami Mekdachi to distinguish just what the brand smells like, and found it absolutely impossible to narrow that down to just one aroma. So she decided to go with five different perfumes: which are set to hit stores in the US in October, just in time to update your winter fragrances. Interestingly, this isn’t the first time that Inés has put her nose into the world of scents. She has her own eponymous perfume". [correction: had, I believe it's discontinued]
The new fragrances will retail at 195$ a bottle debuting at Fashion’s Night Out on Sept. 10 at the New York boutique (750 Madison Avenue), and will then be available at all Roger Vivier boutiques in October.
Isn't it endearing that she says has "an old lady trapped inside her" and "luxury is about not having to scent"?
photo of bottles by Travis Rathbone via New York Times
Showing posts with label roger vivier. Show all posts
Showing posts with label roger vivier. Show all posts
Wednesday, September 1, 2010
Subscribe to:
Posts (Atom)
This Month's Popular Posts on Perfume Shrine
-
When testing fragrances, the average consumer is stumped when faced with the ubiquitous list of "fragrance notes" given out by the...
-
First things first and if you think you have a lucky bone in your body, do drop a comment regarding the Advent Calendar that Tauer Perfumes ...
-
Andy Tauer of Tauer Parfums is having his Advent Calendar again this year for the length of December, countring down till Christmas. For the...
-
There is a huge market of marketing all things French to Anglosaxons and in that respect the title of today's post is in part taken off ...
-
“She is the embodiment of grace. She flows like water, she glows like fire and has the earthiness of a mortal goddess. She has flowers in h...
-
Iris Nobile by the Italian brand Acqua di Parma (makers of the famous Colonia and the Colonia Assoluta) is celebrating with a special editio...