Roger Vivier and Ines de la Fressange: 5 new fragrances

"After shoes and bags, Roger Vivier, part of the Tod’s Group, present their perfumes for Autumn 2010 to be sold exclusively in their boutiques". (Today we found the video accompanying the news via dailymotion, see below)

Five new fragrances in extrait developed by Rami Mekdachi, lined-up like a niche line based on raw materials (La Rose, Le Sandal, L'Iris, L'Ambre, Le Néroli) & identical-designed bottles which are presented by former Chanel model in the 1980s and French "Marianne", Inés de la Fressange. She wanted a sultry signature fragrance and she explains: “Our goal was a perfume with personality, style and quality, not just a huge launch with lots of ads,” she says, “so we used very precious and rare ingredients, just like a couture collection.”
According to Modelinia: "The model turned purveyor of Vivier style has been working with Rami Mekdachi to distinguish just what the brand smells like, and found it absolutely impossible to narrow that down to just one aroma. So she decided to go with five different perfumes: which are set to hit stores in the US in October, just in time to update your winter fragrances. Interestingly, this isn’t the first time that Inés has put her nose into the world of scents. She has her own eponymous perfume". [correction: had, I believe it's discontinued]
The new fragrances will retail at 195$ a bottle debuting at Fashion’s Night Out on Sept. 10 at the New York boutique (750 Madison Avenue), and will then be available at all Roger Vivier boutiques in October.

Isn't it endearing that she says has "an old lady trapped inside her" and "luxury is about not having to scent"?



photo of bottles by Travis Rathbone via New York Times