Showing posts with label name change. Show all posts
Showing posts with label name change. Show all posts

Thursday, January 23, 2014

Patricia de Nicolai: News on Availability and Name Change of Balle de Match

The well known niche brand parfums de Nicolai, working under the aegis of the current president of L'Osmotheque and perfumer par excellence Patricia de Nicolai, has repositioned as discussed previously. In this decision several factors have come in and the effects can be seen and felt in the packaging, brand identity (and "motto") as well as the categorization of fragrances in the portfolio.
In that latter issue, Balle de Match becomes the subject of changes.


via townandcountrymag

The fragrance continues to be produced as an eau de toilette concentration, available in 30ml (36€) αnd 100ml bottles (108€), as is customary for de Nicolai products, but the name changes: from now on, Balle de Match becomes L'Eau de Sport, a cologne for "jeunes sportifs" as claimed on the website. The woody citrus composition, hinging on grapefruit, and an alliance of pink and black pepper, is a refreshing tonic for days when the mood is casual and the style effortless.

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