.jpg)
Strangely enough, the term only entered popular parlance outside of the Guerlain labs at the launch of masculine scent Héritage, as Sylvaine Delacourte, artistic director of parfums Guerlain reveals! Like a silky veil, the Guerlinade softens any sharp angles and smothers the composition in the purple hues of twilight. Its feel is polished, bergamot fusing its elegant freshness with rose and vanilla and the tonka bean gives a vague sense of hay, powder and tobacco. But its perfume-y ambience can also feel somehow retro which is why sometimes modern tastes run antithetical to its rich, textured feel.
Guerlinade nevertheless also happens to be the name of a Jacques Guerlain creation from 1921 which came in a beautiful bottle of intensely faceted crystal, shaped like a lekythos. The Guerlain archives include a vegetal lotion issued in 1924 with the same name, an early thought of an ancilary product so to speak. The scent after some "renovation" was re-issued as a seperate, limited edition Eau de Parfum in a new Baccarat flacon design to celebrate the 170 years of Guerlain in 1998 (circulating again as Guerlinade in a presentation that depicted paintings of Parisian life, depicted above) and later re-issued yet again in Les Parisiennes boutique line (in standard bee bottles, depicted below) upon renovation of the 68 Champs Elysées fragship boutique in 2005. Nevertheless the actual scent was different than its predecessor and the famous accord: it had a predominent streak of powdered lilac (a lovely one at that) ~and perhaps a touch of oily hyacinth garlanding it with its "dirtier" streak~ and little relation to the characterist chord that Guerlainomaniacs recognise instantly. Its powdery retro formula (a little iris, a little tonka) explored bouquets of impressionistic vignettes of Parisian life amidst equestrian scenes when gentlemen with horse-drawn carriages would bow down to pick up the handkerchiefs of ladies blushing beneath their veiled little hats. The homage in Guerlinade the fragrance was more that and less an actual reproduction of the exact secret formula for the Guerlain house "signature".
.bmp)
Yet the renowned accord hasn't died; far from it! The classic Guerlinade harmony was revisited in a Limited Edition commemorative Eau de Parfum fittingly called 180 Ans de Création (meaning 180 years of creation and issued in 2008 to commemorate the 180th anniversary of the house of Guerlain) Jean Paul Guerlain twisted the idea of the classic Guerlinade harmony, realising its aura is often perceived as admirable but a little outdated, and thus added contemporary accents in the form of grapefruit, pink pepper and white musk. The result is elegant, polished and a study in dry warmth and I sincerely hope it becomes more widely available than the gifts given out to the participants of the 180th anniversary celebration. In the meantime we can admire and savour the classical Guerlinade, "un état d’ Esprit", in several vintage Guerlain fragrances where it is shining in all its unadulterated glory.
*ref: Perfume Intelligence Encyclopaedia.
**according to Jean Paul Guerlain
Pics via passionforperfume.com and monkeyposh.blogspot.com