Editions de Parfums Frederic Malle Eau de Magnolia: new fragrance

Magnolia is shaping up to be a major, recurrent theme in niche releases lately and one of the first officially "niche" brands, the one who introduced the notion of "perfume authors", namely Editions de Parfums Frederic Malle is issuing their own version: Eau de Magnolia, as depicted below.
After all, we at Perfume Shrine had announced it as a rumour 4 years ago!! (yes, really!)

via Ccercle/twitter

The task has been undertaken by acclaimed perfumer Carlos Benaim who knows how to construct a floral of this waxy and yet also lemony fresh blossom, fluffy and substantial at the same time. The effect can be nothing short of radiant! Up till now, Benaim's skills had been utilized in the Editions de Parfums line for the Home scents (for which he composed Cafe Society, Rosa Rugosa, Rubrum Lily, Jurassic Flower and Saint de Saints), but now a major new release of fine fragrance is trusted upon his shoulders for Eau de Magnolia.

Eau de Magnolia by Editions de Parfums: soon at a Malle boutique or counter near you.