Friday, April 11, 2014

Editions de Parfums Frederic Malle Eau de Magnolia: new fragrance

Magnolia is shaping up to be a major, recurrent theme in niche releases lately and one of the first officially "niche" brands, the one who introduced the notion of "perfume authors", namely Editions de Parfums Frederic Malle is issuing their own version: Eau de Magnolia, as depicted below.
After all, we at Perfume Shrine had announced it as a rumour 4 years ago!! (yes, really!)

via Ccercle/twitter

The task has been undertaken by acclaimed perfumer Carlos Benaim who knows how to construct a floral of this waxy and yet also lemony fresh blossom, fluffy and substantial at the same time. The effect can be nothing short of radiant! Up till now, Benaim's skills had been utilized in the Editions de Parfums line for the Home scents (for which he composed Cafe Society, Rosa Rugosa, Rubrum Lily, Jurassic Flower and Saint de Saints), but now a major new release of fine fragrance is trusted upon his shoulders for Eau de Magnolia.

Eau de Magnolia by Editions de Parfums: soon at a Malle boutique or counter near you.


  1. How exiting! We love magnolias where we live, as they are beautiful and abundant. The fragrance could be a lovely one to try! jean xox

  2. Jean,

    thank you for chiming in. The magnolia tree is indeed a beautiful and fragrant sight, you're lucky.
    I just hope there are samples available and travel bottles; the big bottles for Portrait of a Lady and Carnal Flower are a bit prohibitive…

  3. Ellen16:03

    How long ago did we discuss my trying to find a fragrance that captured the essence of magnolia? I am, indeed, ahead of the pack. lol
    Seriously, the magnolia grandiflora is very plentiful where I live and I never miss an opportunity to get whiff of those glorious flowers. I look forward to seeing what Malle is going to do. Its a very tricky scent as of course you know, and if you miss the lemon, it will be doomed from the start for me.

  4. Always Up for a new Malle scent Helg!

    I used to have a magnolia tree but the possum's got to it! Oh how they loved to snack on the blossoms!!!

  5. Ellen,

    it does look like serendipitous good fortune!
    I hope this one does it for you, it's a gorgeous floral note for sure.

  6. M,

    dearest, what a cute and alarming at the same time image! I don't think I have ever seen a possum eating up on blossoms. That'd be a sight. You're so fortunate to have a big garden and everything.

    Magnolias are really beautiful and I know Malle is attentive in his art direction of the projects, so… :-)


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