Perfume Shrine: different versions of miss dior

Tuesday, January 24, 2012

Chronology, Comparison & Photos of Miss Dior (Cherie) Various Editions & Reformulations: How to Spot the One You Like

It was a few months ago I was venting on the reformulation and name change of a very popular Dior perfume, the coquette Miss Dior Chérie which became...Miss Dior, thus changing the course of history forever for the young generations. The issue is both puzzling and enraging enough and you can (re)read my previous article if you like, but I realized that what many people are asking for is how to differentiate between the various editions and how to spot the older Miss Dior Chérie from the reformulated one.
So here's a short guide with photos to help you pick the right one; the one you meant to buy.

First of all, according to the official claims the new version of Miss Dior (Cherie in parenthesis, because that's what it is a version of) (2011) is "subtler and more refined" than the original from 2005 created by perfumer Christine Nagel. If we're to do a Miss Dior Chérie 2005 vs. 2011 edition comparison, the new edition is credited to perfumer Francois Demachy and starts on a different premise: 'Dior's girl is grown up and is now a woman who loves' (instead of one who flirts, we're led to believe), fronted in the advertisements by Natalie Portman, but the truth is much of the character that made Miss Dior Chérie so much a love-it-or-hate-it fragrance is lost, the tart strawberry jam note and the caramelic pop-corn is watered down and all we're left with is a generic sweet top, a white floral note and sanitised patchouli. But that's just my own opinion; don't mind me too much, I always thought the old was rather unpalatable, though it possessed conviction & character. But what is now admitted officially, was a fact even before 2011! A while ago the Dior fragrance was already reformulated, even though it circulated under the full name (see below for photos and captions).

Miss Dior Chérie EDP (Christine Nagel 2005) will be available on the market while stocks las (the last reformulation before the 2011 one will be as well), and the new edition Miss Dior (Chérie) EDP (Francois Demachy 2011) will replace it completely.
The reason of course being that Miss Dior Chérie outsells the original Miss Dior by a wide margin...

click to enlarge

The rather confusing Miss Dior (Chérie) line comprises so far:
Miss Dior Chérie Eau de Parfum 2005 (Christine Nagel original)
Miss Dior Chérie Eau de Toilette 2007 (this version eventually obtained the white label instead of the silver writing on the bottle, like the later reformulated EDP)
Miss Dior Chérie Eau de Printemps 2008 (limited edition),
Miss Dior Chérie Blooming Bouquet 2008 (exclusive for the Asian market)
Miss Dior Chérie L'Eau 2009 (a completely different fragrance, a "flanker")
Miss Dior (Chérie) Eau de Parfum 2011 (Demachy reformulation)
Miss Dior Eau Fraiche Eau de Toilette (new flanker for spring 2012)
Miss Dior (Chérie) Le Parfum (August 2012)

Miss Dior Chéri EDP 2005

Miss Dior Cherie EDP reformulated 2008

Miss Dior Cherie~ L.to R: Eau, EDP, EDT 2008 presentation

Miss Dior (Cherie) reformulated 2011 "couture" edition

The confusion happens with the Eau de Parfum (EDP) mainly as this is the sought-after version. The older original 2005 bottles had a silver writing on the bottle, while the white label was introduced sometime in 2008 (as attested by the Maryna Linchuck commercials). Please be warned that a perceptable reformulation happened in 2010 to both EDP and EDT, when the Eau de Toilette version was remade in 2010.

Miss Dior Originale EDT 2011

The classic 1947 Miss Dior now circulates in Eau de Toilette (and extrait de parfum) as Miss Dior Originale. The extrait de parfum of the Cherie declination (now simply presented as Miss Dior as well) is thankfully distinguishable by the bottle design which is close to that of the pinkish Cherie juice and bears a ribbon bow. The body lotion comes in both the Cherie and the original 1947 scent, the latter distinguishable by the moniker "Diortendre" below the Miss Dior name.

Miss Dior Eau Fraiche edt 2012

Imagine the confusion when spring 2012 will see the introduction of Miss Dior Eau Fraiche by Dior, blending not only one classic fragrance in the mix but two! (Dior Eau Fraiche is an Edmond Roudnitska perfume composition from the 1950s).

Adding that August 2012 sees the introduction of Miss Dior ((Chérie) Le Parfum, an extrait version of the reformulated Demachy juice, fronted by Natalie Portman in the ads.
As you can see in the pic below the bottle is identical to the 2008 reformulated EDP but with Le Parfum written under the "Miss Dior" tag.