CB I Hate Perfume #610 Outside: new fragrance

Christopher Brosius of CB I Hate Perfume maverick brand launches his latest ready-to-wear fragrance, #610 Outside. Formulated by founder and perfumer Christopher Brosius, Outside pays true homage to his country roots; after one too many a run-in with mosquitoes in the family's Pennsylvania garden, Christopher designed this fragrance to be first and foremost, a bug repellant. It is a fresh, vibrant scent that has notes of Lavender and Oregano, among others - and with it's bug-repelling qualities - it's here just in time for those sweltering summer BBQs.

Christopher Brosius, a cult figure among perfume cognoscenti is a Fragrance Foundation award-winner and the first perfumer to ever be recognized by the Cooper Hewitt National Design Museum for the way scent is designed. He has created countless groundbreaking scents and continues his work today through his namesake label, CB I Hate Perfume.

CB I HATE PERFUME #610 OUTSIDE
A sincere disdain for bugs, especially the flying variety, is the inspiration behind the latest CB I Hate Perfume scent, Outside. More than 10 years in the making, this bug repellant perfume has finally been brought to fruition by utilizing elements organically found in plant life, and it’s been well worth the wait.
“I hate bugs. Particularly mosquitoes. So this perfume began in 1992 as a bug repellant for me when I lived in the country. I knew from my research that one of the principal reasons plants produce their essential oils is to protect themselves from insects and I discovered several essential oils that were particularly effective to protect me from insects as well. The challenge then became to blend these various oils so that they truly smelled like perfume. Which, after a period of experimentation, is just what I did.”

So forever say goodbye to chemical sprays, creams and citronella candles and embrace CB’s latest Limited Edition fragrance that just so happens to keep you smelling lovely and bug-free at the same time. CB fans might remember an original version of the scent found only in the Gallery, but the new incarnation of the fragrance is more refined, and wears ‘deeper and richer’ than the original. OUTSIDE perfume is a refreshing, lively scent that contains notes of lavender, geranium, patchouli, bergamot and a touch of Oregano, among others. It opens with a burst of freshness, and dries to a ‘soft,’ slightly floral finish.
OUTSIDE is currently available in 15ML Absolute ($115) and a 100ML Water Perfume ($100) at the CB I Hate Perfume Gallery in Brooklyn and online at cbihateperfume.com

Christopher Brosius: "In this country, a lot of people wear perfume for everyone else"

A very good profile of Christopher Brosius, the man behind Demeter fragrances and CB I Hate Perfume innovative scents is published on the Wall Street Journal by author Paul Glader. (click the link to read the article).

"In this country, a lot of people wear perfume for everyone else," said Mr. Brosius, 47 years old. "People wear my perfume for themselves first. Everyone else comes second." A former architectury student, Brosius now makes 36 blended perfume (costing between $65 to $275 for different sizes) and caters to those with eclectic tastes and those who....hate perfume. Well, not really, but the concept is of a perfumery that trancends the seductive, the keeping up with the Joneses and the aspirational social climbing.
What I especially liked is that "Regardless of demand, he says he wants to keep his perfume staff at five or fewer. 'This is, really, a luxury business,' he said 'Part of that means remaining small.' The recession dented his sales last year, but now he says growth is back on the rise, and he is considering a move to a larger factory and, perhaps, a storefront in Manhattan. He's also thinking of launching a clothing line."

On that last part, Avery Gilbert had the most hilarious comment (and artwork to accompany it): "I met Brosius once at a Fragrance Foundation event in New York where he was wearing a cape and black leather pants with what appeared to be a silver-studded codpiece". Codpieces or not for this new venture, let's hope Brosius maintains the perfume business anyway.


photo of Christopher Brosius via Sniffapalooza Magazine