Each year, L’Artisan Parfumeur’s spring limited edition is a much-anticipated event for fragrance aficionados and collectors. For 2014, the iconic Parisian fragrance house re-releases a discontinued fragrance which has been much requested and sought after by its many fans, the almondy Jour de Fête.
This Eau de Toilette was created in 2003 by Olivia Giacobetti, a perfumer long associated with the creativity and originality of L’Artisan Parfumeur. It plays with the symbol of traditional French celebrations: “la dragée” (the sugar- coated almond). Jour de Fête was imagined as a fresh almond surrounded by a layer of icing sugar, and as almond flour with a taste of wheat and honey.
Jour de Fête, meaning ‘Happy Day’ or ‘Festival Day,’ is a delicious celebration of this sweet symbol of French celebrations, with its crispy sugary coat melting into a subtle vanilla. Light and airy, the dragée transports us to the wheat fields of the French countryside, reminiscent of the insouciance of childhood. Jour de Fête is a flamboyant yet delicate fragrance, a treat for special days.
The eau de toilette will be retailing for 55 GBP for 100ml, available from March 2014.
info via press release
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This is very exciting. I've been looking for this for a couple of years..... Not that it exactly suits me, but I've always liked it.
ReplyDeleteF,
ReplyDeleteyeah, even though I'm not crazy about it, I always rejoice when something is re-issued. This one has fans and is quite, quite pleasant. Hurray, then!
What a good piece of news: one of my friends love this fragrance and was so disappointed to have lost it...Are brands realizing at last that they shouldn't discontinue their products so recklessly and so quickly ? I wish it were true...By the way, Jour de Fête is the name of a very famous French (funny) film by Jacques Tati and I think L'AP played with both the French spring celebrations ( christenings, communions, weddings where these dragées are so popular)and the name of the film which is a very popular one. Thank you Elena for this article:-)
ReplyDeleteEleonore,
ReplyDeleteindeed I know about the Tatit film and it is definitely a reference. However the whole text comes from the press release of the company; they choose not to mention it for some reason. Why is that I wonder!