Zadig & Voltaire This is Her: the mysterious jolt of Ambroxan and Lactone

 

Cecilia Bönström, artistic director of Zadig & Voltaire, told wwd at the time of This is Her! and This is Him! launch that the idea was to break from what already existed on the market and "to find a balance of something really clean and something darker, more mysterious." The woody, floral, and gourmand This is Her!, signed by perfumer duo Sidonie Lancesseur and Michel Almairac, contains notes of pink pepper, Sambac jasmine, silkwood blossom, milky chestnut, whipped cream, vanilla, cashmere woods, and sandalwood. 

photo borrowed from pinterest

It's all very soft, tender, plush... creamy, like a dessert or maybe a body lotion? I think therein lies the riddle. Although This is Her! masquerades as a gourmand fragrance with all those sweet and edible references in the given notes, in reality, the composition reveals one characteristic that is overlooked. The lactonic impression is, in reality, translating as... metallic. Clean and a little bit shrill. With lots of starched musks (Cashmeran adding a shredded sensibility of salty epidermis) and a layer of abstract floralcy the way Noa by Cacharel or Classique by Gaultier are abstractly plush, feminine, soft, and dreamy. 

 Any woodiness (Ambroxan mainly) is interpreted the way Artificial Intelligence would interpret the picture of woods. Indeed this is all due to the Ambroxan that lies hidden in the formula and the Cashmeran (cashmere woods) in the given notes of the pyramid, with its salty-clean musky-woody appeal. This is part of the charm, as most women would object to much woodiness in their everyday fragrance; they tend to associate it with masculinity or sobriety. But formulas reminiscent of body lotion with musky garlands and irone-rich laces? And a little bit vanilla? They're mad for them! 

The whipped milk construct is especially comforting presented as such, since the term "milk" might refer to edible milk pudding, but also body milk products. Milk also connotes life-sustaining breast milk, the Milky Way, and even droplets of semen in outré works of art bordering on pornography. The mental interplay between "deserving to indulge" but also "deserving to pamper myself" is, in my opinion, the crux of the matter, what makes This is Her! so commercially successful. The eyes interpret the white contours, the startling black lettering of hip and cool upon this unspoiled canvas, the mind reads the indulgent presentation of olfactory effects, and then the nose and skin recognize immediately the familiarity of skin-scent effects that work their well-known magic, acting as an insulating cocoon against the cruel world outside. That's how you build a best-seller for the masses, apparently.

By Kilian Incense Oud: fragrance review

Nothing is more alluring than the forbidden and at a time when the Muslim world appears as West's "enemy" in the zeitgeist, the surge for Arabian-inspired perfumes is gaining momentum thanks to that very axiom. Incense Oud by Kilian is one member of the cast in this multi-character play where prestige and polish are given to niche lines through the claim on age-old materials, such as oud/agarwood and incense; but it's not just a supporting player.

Incense Oud managed to make me notice ~my nose has become seriously jaded with oud-claiming notes in just about every price-point in the market!~ and that's no small feat. Is it because oud has become a play on perception since the perfume doesn't -apparently- contain any? Smoother than the Montale aoud scents, which possess that "Band-Aid note" so distinctly and which announce their presence from five blocks away, the Kilian fragrance feels very wearable and with its elegant eloqution of Eastern materials manages to smell at once mysterious and meditative. It's an "oud fragrance" for non-oud-lovers, but it doesn't betray the promise of Middle Eastern atmosphere.

To an audience of men and women tired of the pop celebritoids popping up through reality TV and one-hit wonders, a media plate brimming with upstarts ready to forsake their panties at the drop of a nickel and eager to leak their own sex video tapes online, a veiled lady or a tanned Arabian prince half hidden under a djelaba look not only exotic, but infinitely classy. When on the other hand you have a Colossus such as LVMH, the Group behind the By Kilian brand (indeed Kilian Hennesy is the heir to the throne of the cognac empire) supporting and pushing the Arabian Scent Concept to anyone willing to look beyond Walmart, you can bet you have a sizzling hot trend on your hands!

As announced, By Kilian Incense Oud is the newest installation to the "Arabian Nights" collection. It is a dark and well balanced blend of frankincense & woods (cedar, patchouli and sandalwood get amped by the naturally leathery accents of cistus labdanum and the murkiness of a little oakmoss) evoking the "impression" of oud. The patchouli gets a boozy, almost licoriced facet, it's soft and quite delicious.
The first impression you get from Incense Oud is terpenes-rich frankincense, the kind you smell in Catholic churches (the Roman Catholic Church sources its supplies from Somalia); in fact the brand claims it makes a quart of the total formula! It doesn't present itself as a hard-core incense fragrance nevertheless and there is no smoky trail, but rather a resinous quality about it. The naturally citric facets of this ancient gum are reinforced by complimentary notes (methyl pamplemouse for one, which is grapefruit-like). The natural pairing of oud on the other hand is traditionally rose, but you can't quite pinpoint this is as rosy. Rose is smoothly blended with the patchouli and therefore nothing like you'd meet at the florist's or ~heaven forbid!~ in a toilet freshener. Think of the treatment of rose in Voleur de Roses in L'Artisan for that segment in the fragrance, a dark rose unfurling its petals under a moonless sky.
The lasting impression is patchouli with a hint of myrrh to reinforce the sweetness in Incense Oud: the longer the perfume stays on skin, the more pronounced the sweet leaves become. Of course, patchouli is to the 2000s what hair mousse was to the 1980s: there's simply no escaping it. Not that I particularly mind.

Sidonie Lancesseur had composed the oud-themed Cruel Intentions, as well as Straight to Heaven, for the brand’s introductory "L’Oeuvre Noire" series. The rest were composed by Calice Becker. Although the info on shopping sites presents Lancesseur as the creator of this scent as well, the Kilian press says that Becker is the real creator. Here she was presented ~oddly~ with the challenge of composing an oud-themed fragrance without including the essence or the synth. I seem to think there's a smidge of it there, but I could just be showing my contrarian colours!

The whys of such a decision not to advertise as it containing oud, when the name alludes otherwise, could be seen in diverging interpretations: It could be that the challenge is a plea to people's intelligence and consequently perfume aficionados' increasing cynicism: "You distrust oud as a mentioned ingredient, so here, we're offering you one which doesn't lie in its notes about what it contains or not". Or it could be interpreted differently, along the lines that since oud is the material du jour, it doesn't matter whether or not there is any included; "as long as it's mentioned in the name, people will try it and buy it". Of course I am not professing any of the two versions as truer than the other; I'm just noticing things!
Kilian offers cardamom as a featured note too (probably because the inclusion of cardamom pods are a time-honoured tradition in the preparation of delicious Arabian coffee and is too good a reference to eschew), but it's not as discernible as in Cartier's Déclaration for instance; it doesn't form a major part of the experience.
Simply put, if you like frankincense and patchouli-rose accords, you stand good chances to like Incense Oud, because it lives up to the former (being the first half of its name) and offers a polished interpretation of the later. The sillage is medium and tenacity is very good. It's a sneaky scent I found, growing on you upon consequent wearings.

Notes for Incense Oud By Kilian:
Guatemala cardamom, pink pepper, Turkish rose, Egyptian geranium, methyl pamplemousse, Virginia cedarwood, Indonesian patchouli, Indian papyrus, Somalia incense (oil and absolute), sandalwood, Macedonian oakmoss, Spanish cistus labdanum, musks.

Available in 50ml bottles for $395 (ouch!!) at Luckyscent et al. Smart tip: go for the refills for same quantity for 175$ (i.e. perfect for splitting).

Disclosure: I was sent a sample vial for reviewing purposes. Pic was sent to me by email unaccredited.