As we discussed on our previous post with news on upcoming Guerlains, the French fragrance and cosmetics house is very busy issuing "flankers" for 2012. Two feminine ones will be issued in the following months, one a new unexpected spin on Shalimar Parfum Initial, the other a new duet of notes for Idylle.
Guerlain Shalimar Initial L'Eau
The commercially successful experiment of Shalimar Parfum Initial (2011), an introductory Shalimar for those consumers who knew the brand through their cosmetics and skincare or for the young clientele that always associated the classic Shalimar with older generations and longed for a version to claim their own (see also Shalimar Eau Legere/Shalimar Light and Eau de Shalimar for previous efforts into this arena). For 2012 Guerlain is planning on launching a flanker to the modernised Shalimar Parfum Initial version, this time called Shalimar Initial L'Eau.
Shalimar Initial L'Eau is both a lighter and drier new formula, not just a different concentration or new bottle edition (Shalimar in general knows more limited editions than it can possibly count). It takes as a point of departure a spring bouquet, comprised of bright, green-smelling blossoms of lily of the valley, freesia and hyacinth, to accompany the familiar warmth of the modernised Shalimar Initial. The new spin boosts the green freshness (like that in Miss Dior Chérie L'Eau) which was already an element in the Initial and adds neroli essence and grapefruit top notes.
The new version offers a refreshing take for warmer weather, without the pitfall of too much sweetness. The composition was arrived at by in-house perfumer Thierry Wasser and is set to launch in early 2012.
Guerlain Idylle Duet Jasmin-Lilas
After last year's Idylle flanker Idylle Duet Rose-Patchouli, centered on a classic combo of the velvety floral extended by the sweetly woody note of patchouli, which was in turn based on the Thierry Wasser original creation Idylle, Guerlain issues a special edition for 2012.
As evidenced by the name, Idylle Duet Jasmin Lilas focuses on spring blossoms of lilacs and the traditional white floral king of perfumery, jasmine. The result is vivid and fresh, deeply floral with the backdrop of lightly woody notes as in the original.
Guerlain Idylle Duet Jasmine-Lilas will launch on Valentine's Day, February 2012.
NB.Sources at Guerlain tell me that we're going to see an Idylle Duet version every year.
Related reading on Perfume Shrine: Upcoming releases, Guerlain news & reviews.
Showing posts with label shalimar initial l'eau. Show all posts
Showing posts with label shalimar initial l'eau. Show all posts
Wednesday, December 28, 2011
Subscribe to:
Posts (Atom)
This Month's Popular Posts on Perfume Shrine
-
When testing fragrances, the average consumer is stumped when faced with the ubiquitous list of "fragrance notes" given out by the...
-
First things first and if you think you have a lucky bone in your body, do drop a comment regarding the Advent Calendar that Tauer Perfumes ...
-
Andy Tauer of Tauer Parfums is having his Advent Calendar again this year for the length of December, countring down till Christmas. For the...
-
There is a huge market of marketing all things French to Anglosaxons and in that respect the title of today's post is in part taken off ...
-
“She is the embodiment of grace. She flows like water, she glows like fire and has the earthiness of a mortal goddess. She has flowers in h...
-
Iris Nobile by the Italian brand Acqua di Parma (makers of the famous Colonia and the Colonia Assoluta) is celebrating with a special editio...