Fragrances that Smell Like Cosmetics: an Experimental List

The tender, sometimes playful associations of violet and iris-powdery references account for the popularity of several sweet florals in the market, especially when coupled with the intensely feminine note of roses producing an almost "makeup" vanity-table effect. Here is an experimental list of fragrances that reference cosmetics, especially face powder and retro lipstick, in their scent. 

generative AI borrowed via Pinterest

Cosmetics-smelling Fragrances You Might Try (the list is merely a fraction of what is available):

Accordo Viola by L' Erbolario

Viole Nere by Meo Fusciuni

Blanc Violette by Histoires de Parfums

Irresistible Nude Velvet by Givenchy

Putain des Palaces by Histoires de Parfums

Love, Chloé by Chloé or its dupes, since it's been discontinued

Drôle de Rose by L'Artisan Parfumeur (ditto)

Météorites by Guerlain (the original vintage creation, found in secondary market)

Après L'Ondée by Guerlain

Lipstick Rose by Frederic Malle

Iris Eau de Parfum by Molinard

Kenzo Flower by Kenzo

Fleurs d'Ombre Violette – Menthe by Jean-Charles Brosseau

Balenciaga Paris L'Essence by Balenciaga (also in the secondary market as it's been discontinued)

Violet Blonde by Tom Ford (ditto)

Violette Precieuse by Caron

Violette Fumée by Mona di Orio

Citizen Queen by Juliette Has A Gun 

Insolence Eau de Parfum by Guerlain

L'instant Magic Eau de Parfum by Guerlain

True Love by Elizabeth Arden

Cashmere Mist by Donna Karan

Kenzoki Rice Steam Sensual by Kenzo

Sophistique by Mark

Hush Hush from 2160 Tuesdays

The Maternal History Behind Lanvin's Arpege Perfume

Women in the past especially were mentally tied with a sort of femininity that deviated at times from the sensible, non-glamorous, the image of the caretaker. You imagine a highly strung classy woman that hides her woes behind an immaculate veneer; perfectly coiffed & manicured, wearing delightfully constructed, tailored clothes and maybe a string of pearls. Male filmmakers of the 1940s tended to show this powerwoman stereotype having a meltdown at some point in the plot, perhaps a subtle nod to "punishment" for undertaking more than they should. Pamela Robertson explains that Mildred Pierce exposes this contradiction of female success and societal expectations, "because Mildred's success conflicts with the postwar ideology that demands that women give up their careers." Perfume choice becomes a symbol for that.

  The designer Jeanne Lanvin met her future husband, le Conte Emilio di Pietro, at the Longchamp horse races and would have her daughter Marguerite in 1897. The little girl has been immortalized through the design of the iconic black boule bottle of Arpège. Her nickname was Ririte, but she has been referred to as Marie-Blanche ever since 1920, and she was the inspiration for the many fabulous designs her mother mottos which were envied all over Paris and created the fervent desire to emulate for the daughters of many well-to-do ladies of the higher society. The step from daughters to mothers is a small one and Jeanne would become a legendary couturier in no time! Marie-Blanche would also be the inspiration for her mother's most enduring perfume, Arpège, designed for the 30th birthday of Jeanne's beloved daughter and inspired by Marie-Blanche's musical-referencing comment upon smelling the first mod of the composition: "It smells like an arpeggio would."

  The perfume formula was composed by perfumers Paul Vacher and André Fraysse, while the design of the mother dressing the daughter by Paul Iribe pictured on the bottle has become a modern icon. It's an irony that the passionate love the mother had for her daughter Marguerite would end up drawing them apart. An aldehydic whisper of pure flowers, not very far removed from Chanel No.5 eau de toilette, yet more radiant and effervescent than seducing, maybe thanks to mental associations, the Lanvin fragrance is a treaure trove of stories and wonders. 

  Photos of vintage print advertisements found on Ebay and borrowed for educational purposes only.

Art & Olfaction Awards 2026: The Experimental Scent Summit Where I Presented ScentDia

 

The Experimental Scent Summit (ESS) is presented as part of an ongoing collaboration between Los Angeles-based The Institute for Art and Olfaction and Berlin-based Smell Lab. The Experimental Scent Summit (whose speakers and subjects of 2026 were presented in the official page) is an annual gathering designed to build community and learning in creative practices with scent. As a rule, through presentations, academic and research practitioners share experimental work in an open and unrestrained environment that facilitates collaboration and inquiry. It is a non-profit community event that brought together researchers to share experimental and academic work on scent in an informal, open setting at the beautiful venue of Impact HUB Athens,right in the city center of Athens, below the Acropolis. 

ESS 2026 was co-curated this year by Julianne Lee, Minetta Rogers, and Saskia Wilson-Brown for the Institute for Art and Olfaction, and Klara Ravat for Smell Lab, and the presentations ranged from research findings in the fields of olfaction, history, culture, botany, sound science, and other related academic disciplines; performances and conversations that inspire new ways of thinking about and working with scent. 

the presenters for ScentDia social robotics

   SCENT DIA, the Olfactory Turn in Social Robotics, an interdisciplinary project uniting robotics, philosophy and olfactory art, which was introduced by me (Elena Vosnaki), followed by the more in-depth analysis by Professor of Logic and Science of Philosophy Luisa Damiano and Manos Gerakinis of Manos Gerakinis Parfums. Working with Mari Velonaki, who developed the robot as the 3rd in line in her Diamandini Robotic Series at the University of New South Wales in Australia, and collaborating with manufacturing chemical plant Vioryl S.A., they translated the social cues of the first social robot into the emission of discernible scent, emitted at the discretion of artificial intelligence in correspondence to human cues! 

Social robots, as we explained, are robots able to communicate through social cues and in social contexts, through emotional expressions, language, and posture, and now for the first time through scent corresponding to human interaction. Thanks to SCENTDIA's revolutionary technological innovation, the audience was informed about the new concept of the "social robot" as a "social connector," which opens new perspectives in the contexts in which such technology finds application, such as health care, education, and personal support, marketing, and entertainment. All in all, a very stimulating and enjoyable experience. To quote the Institute of Art & Olfaction's motto as my closing line, "Be kind, be cool, be honest, have fun."

Perfume Photography: Our Beloved Bottles

 

The huge website/webzine of which I have the honor to be a senior editor and manager of its Greek edition for many years now invited a group of authors to post their favorite photos they personally took of their own bottles (Well, a small selection of them, at least!) The above our my very own, photographed over the years with real love and passion. 

Details are as follows: 

A summer collection (from left to right) of Diorissimo EDT, Y by YSL, Rem by Reminiscence, Passage d' Enfer by L' Artisan Parfumeur, and Fleurs d' Oranger by Serge Lutens. 

 Guerlain L'Heure Bleue Eau de Toilette (bottom left) the 1980's wonder swathed in deep teal and cool waterscape blue-green. 

 Guerlain's Jicky extrait de parfum (bottom center) rests atop Courtesan by Diane Haeger, following the life and forbidden romance of Diane de Poitiers. 

 Serge Lutens Tubereuse Criminelle (bottom right) embraced by Tradescantia Zebrina sword leaves.

You can view the rest of our team's stunningly beautiful shots on this link.

Mementos of Youth: How Cacharel Shaped an Entire Era

 

For many middle-aged women, Cacharel was a cultural phenomenon; their fragrances were offered as assuredly successful gifts to young women en masse. And they used to be really good too! 

photo borrowed via Fetherstone Vintage blog

 

Cacharel's Eden from 1994 is the precursor to neon-green compositions like Mark Jacobs Decadence and Thierry Mugler's Aura, which were introduced as trailblazing in recent years, but they were not. Considering that the latter, with its green rhubarb-gardenia accord in the eau de parfum, has sparked comments like "very herbal mouthwash," "grassy soil," "muddy swamps," "musty cellars," "bugs and bug poison," etc., it's not unfathomable that Eden has also been rather challenging for modern audiences. Back then, nevertheless, it was "the newest Cacharel" and its youth appeal was palpable. Every teenage girl and budding woman has fond memories of everything Cacharel made. There was no frog in sight, only princes. 

 Some perfumes were shaped to be gifted as an entry into womanhood, on the other hand. Who could imagine a blockbuster perfume being promoted through porcelain-skinned beauties in soft focus, showing no inch of skin, beyond their necks, set to a baroque soundtrack, in this day and age? And yet Anaïs Anaïs, the first perfume by Cacharel (1978), was advertised exactly like that and became THE reference scent for the early 1980s for droves of young women who still reminisce fondly of it 40 years later. I can tell you right off the bat that it was my first proper, owned bottle of perfume, bought as a gift and offered with the requisite ceremony. The actual scent of Anaïs Anaïs defies the notion of erotic elixirs as something that is warm and sensuous, relying on a rare for today's standards combination of prim lily of the valley (and a few other lilies) with the dusting of whisper-soft leather in the drydown.

After the Victorian oppression, at least as far as the public life of ladies was concerned, women now claimed their sexuality. They took off their restrictive corsets, which were a means of sexual "control" by their spouses. And they cut their hair short, in a bob, as a sign of their unconformity and modernity. Let us recall Fitzgerald's 1919 short story, Berenice Bobs Her Hair. They wore Charleston dresses ending at the knee, often with a deep neckline and a low plunge at the back. They made themselves up with dark, thin lips and dark eyes on a pale face, with thin eyebrows like a stroke of calligraphy. In short, they looked like a vampire, a harbinger of the goth trend. Cacharel used this to great aplomb with their Loulou fragrance, following closely the script which Louise Brooks immortalised as Loulou in the Pabst classic film Pandora's Box. It was an oriental scent, but for young women. Heliotrope, musk, and an abstract heart of flowers touched by a whisper of aniseed from another planet, heaved and sighed in it. As the gloriously musical score of the campaign commercial implied, it was a poignant love story, possibly tragic. Gabriel Fauré's Pavane is immortal. And oui, c'est moi (i.e. "yes, that's me") answering a young man questioning after Loulou, became an indelible memory in our collective memories.

Spring Overjoy: My 2026 Scented Picks

There is something to the concept of spring cleaning. It makes for a renewed desire to put order into chaos. It not only pertains to homes but also to academic interests, the books and playlists we enjoy and -you guessed it- our fragrance wardrobes too. This spring I picked a couple of old favourites alongside a couple of newer discoveries. 

borrowed via pinterest

Old Favourites

 The most obvious scent I picked this spring is Lanvin's Oxygène. The olfactory reception I get in Oxygène is quite something, as it recalls and depicts vividly one of my favourite flowers, the wisteria, or glycine in French. It's an early spring flower and, therefore, associated with cool air, dewiness, and a certain hesitant expectation. The heat and the sun have not come in to orgiastically lavish upon it. Its peppery spiciness, inherent also in mauve lilacs, is due to eugenol. A fusion of spicy goodness reveals itself from the core: a middle ground between a peppery twinkle, a clove-y note, and carnations, with a side of a somewhat oily green nuance reminiscent of hyacinth and lilacs. It's first and foremost FRESH. 

borrowed via pinterest

 Rose fragrances that I had put aside when winter came include Paris by YSL and Rosarine by Parfums Dusita. Rosarine is like a breath of fresh air, rose-tinged clouds of sweet dawn - a beautiful and refined rosy fragrance that is so much more than just roses. Sweet and fruity greens mingle. It's cooling yet warm, not just a morning scent, but an evening one too. It consists of two varieties of roses: Bulgarian rose and Rose de Mai from Grasse. Bergamot, jasmine, frankincense, ambrette, iris, and coriander emphasize their aromatic qualities, lending a rich and lasting aura. Paris by Yves Saint Laurent, on the other hand, especially in the EDT version, which is the one I prefer, has a massive violet note that engulfs me into a mauve tinge of silent dusk. 

 Incense scents are another beloved genre that reads well in springtime for me. Santa Maria Novella's Incenso is one such. In Incenso, we have a great fusion of personal introspection and pleasurable outward accountability; the composition reads as both zen for a spiritual mood, but not too ecclesiastical or sombre. Beginning with a dense myrrh and rosy-spice mélange that is not very distant from the chord in Messe de Minuit, it is already ripe and airy, with juniper and patchouli, as well as woody, serene, and earthy, evoking soil and plants growing in a cloistered monastery. It feels buoyant and airy, like a pigeon's feather traveling on the wind, blowing in some secret garden, hiding beneath the walls of the Florentine city. 

 Newer discoveries: 

  

Bijou Zafran by Ormonde Jayne, the 2026 offering by the British niche brand, spice (a golden saffron) that is paired with quite sweet pear, rendering it into fire spun in silk, with suede leather, and unearthly woods. It's a novel fusion of compote gourmand with Middle-Eastern themes of saffron. 

borrowed via pinterest

 Alhambra Bakhoor by Ricardo Ramos is a way of showing how Andalusian Muslim society allowed itself freedoms that were unthinkable for the Muslims of the caliphates of Damascus and Baghdad. . Alhambra Bakhoor isn't a spicy fragrance per se, with wine and spices mingling in order to render an abstract, creamy feeling of contemplation with a sensuous, hedonistic heart. Shockingly, but in a good way, there is a whiff of brand-new-objects made from leather and woods (specifically soft, buttery woods like sandalwood). It is akin to the experience of unboxing something brand new.

  Iris Bianco (L'Erbolario) is a newer iris to the collection and to me is piquant, delicate and at the same time melodious, as if made of wind chimes, a canon that is reprised by angelic voices on a crisp sunny morning. The complex air under a bitter orange tree (with its neroli and citrus effect), full of clarity, and beside it a blooming rose bush, with just a soupçon of spice. It comes off as "clean girl aesthetic", not particularly ground-breaking. The iris in the name is potentially fodder for disappointment for those who seek a powdery cosmetics smelling fragrance.

Springtime Incense: Santa Maria Novella Incenso (short fragrance review)

photo borrowed via pinterest

Incense scents are a beloved genre that reads well in springtime for me. Santa Maria Novella's Incenso is one such. In Incenso, we have a great fusion of personal introspection and pleasurable outward accountability; the composition reads as both zen for a spiritual mood, but not too ecclesiastical or sombre. Beginning with a dense myrrh and rosy-spice mélange that is not very distant from the chord in Messe de Minuit, it is already ripe and airy, with juniper and patchouli, as well as woody, serene, and earthy, evoking soil and plants growing in a cloistered monastery. It feels buoyant and airy, like a pigeon's feather traveling on the wind, blowing in some secret garden, hiding beneath the walls of the Florentine city.

The scent in Santa Maria Novella's Incenso begins with a dense myrrh and rosy-spice mélange which is not very distant from the chord in Messe de Minuit. It is already ripe and airy with juniper and patchouli as well as woody, serene and earthy, evoking soil and plants growing in a cloistered monastery. Both facets are evocative of the traditional uses of incense and protective amulets for the body, the way that perfume worked as a prophylactic tool before the sanitation of Western cities. It then dries down to pure frankincense, yet still spicy, with a hint of cloves and cinnamon alongside the officially noted nagarmotha (cyperus) and cool, earthy vetiver. This furthers the attractive, deep quality of the blend, instead of the chillingly cold facet, reminiscent of the crypt, as presented in the astounding La Liturgie des Heures.

To me it seems that the fragrance has not benefited from much positivity in the perfume sphere because it is a strange, unusual beast; a pleasant incense which is not indicative of haute tastes. But there is no reason to snub one's nose on something that marries centuries-old traditions with contemporaneity. One can enjoy things our milieu enjoys as well. I will take my book and gallivant the caliginous gardens of the Medicis next time I travel, wearing Santa Maria Novella's Incenso. Sounds like a plan.

Incenso by Italian niche brand Santa Maria Novella from Florence was launched in 2024. Top notes are Cardamom and Pink Pepper; middle notes are Frankincense and Cypriol; base note is Vetiver.

PerfumeShrine in the Top Blogs on Feedspot

 

photo via pinterest

Another welcome distinction for PerfumeShrine and my work here. Feedspot alongside its readers chose PerfumeShrine for the top blogs distinction on its populated platform. Hurray! 

At its core, FeedSpot is a content reader that consolidates everything you want to follow into one organized space. Free of charge and practical for its users, the platform includes valuable directions into a plethora of subjects. PerfumeShrine has gained a place of respect in the consciousness of perfume lovers across the world for several long years now, since 2005 in fact, and the fact that it presents genuine and personal human writing and not AI-drivel is another distinction that keeps it afloat in the sea of content across the web. Thank you Feedspot and valuable readers alike!  

Oscars (Academy Awards) 2026 beauty commentary

 

2026 ACADEMY AWARDS were a blast and everyone is talking about them, I suppose, now that the awards, the speeches, the missing speeches and the red carpet gowns have set in in our minds. The looks were very tastefully done this year, I think, and the quiet glamour enhanced the performers' inherent attributes, whether that was sheer talent, sultry warmth, cool elegance or sensuality and come hither. It was all mostly classy; at least what I managed to view in snippets and videos online, since the awards show is beyond my time zone, I'm taking my beauty sleep at the time it's broadcast (sound advice, mind you!). 

 Louis Vuitton has taken an inordinate amount of promoting for their Beauty division lately (and take a look at their pricing policy, if you dare), but the Academy Awards are one of the few occasions when I can see the need for a splurge. If only it concerned me personally that is. Still the beauty break down is interesting and I succumbed. What pretty faces, what lovely colors. So, why not? Let's divulge. 

 Emma Stone, Chase Infiniti, Renate Reinsve, Ava DuVernay and Wunmi Mosaku unveil beauty looks with La Beauté Louis Vuitton and we stand and watch, noting down shades and products for when the fancy (and the affluent pocket book) might strike. On the occasion of the 98th Academy Awards at the Dolby Theatre in Los Angeles, House ambassadors Emma Stone and Chase Infiniti with Friend of the House Renate Reinsve, alongside Ava DuVernay and Wunmi Mosaku revealed beauty looks created with La Beauté Louis Vuitton. 

LV lippie in Passport to Paris

 For the occasion, Emma Stone enhanced her look with LV Ombres 150 Beige Memento, paired with LV Rouge 102 Passport to Paris, a sophisticated Bellini rose with warm undertones. 

 Chase Infiniti opted for LV Ombres 450 Cosmic Dreams, a captivating palette blending plum hues with shimmering violets, complemented by LV Ombres 150 Beige Memento. The look was finished with LV Rouge 101 Kiss the Sky, a lipstick reminiscent of a delicate peony in cool tones. 

the lovely Chase Infinity

 Renate Reinsve wore LV Rouge 602 Vuittamine, a luminous poppy-red lipstick infused with warm notes of orange and yellow, bringing a fresh radiance to the look. 

 Ava DuVernay combined LV Ombres 650 Waking Dawn, a luminous quartet of warm shades, with LV Ombres 950 Sky is the Limit, a bold palette of blues accented with subtle touches of taupe. The look was completed with LV Rouge 104 Beige Machina, a delicate mauve rose with cool undertones. 

Ava de Vernay tastefully dons blue in her eye makeup to enhance her superb gown 

Wunmi Mosaku paired LV Ombres 150 Beige Memento with LV Ombres 951 Force of Nature, alongside LV Baume 030 Tender Bliss. Her lips featured LV Rouge 104 Beige Machina and LV Rouge 112 Rumbling Stone.

There you are. I will come back to beauty products and fragrance shortly. I have surprises for you. 

GranadAroma 2026: indie artisanal perfume exhibition in Granada, Spain

 One of the pleasures of communicating with artisan creators is the warm rapport. Ricardo Ramos, of the Perfumes de Autor brand invited me to Granada in Spain for the upcoming GranadAroma 2026. 

"Right now I'm in the final stretch of GranadAroma, preparing a series of activities for the perfumers and the guests I'll be hosting this weekend, we will visit La Alhambra, have wine tastings, and visit historical places. People here are very excited about having the very first artistic perfumery event in town."

It is with joy that I'm therefore sharing with you the details. 

GranadAroma is an event born as a tribute to the historical legacy of Granada and Andalusia in the history of perfume and the decorative arts, to commemorate its past as one of the great historical epicenters of fragrance, both in antiquity and the Middle Ages, and its Andalusian heritage in later periods. Its aim is to reclaim for the city of Granada its rightful place as a benchmark in the history of European and international perfumery. It is the very first event exclusively dedicated to niche and artisan perfumery in Spain, with the aim of building on the city of Granada's olfactory culture and heritage. The list of exhibitors can be reached HERE. 

DETAILS:
Location and dates: Granada Chamber of Commerce C. Luis Amador, 26, Beiro, 18014 Granada 

06 March 2026 from 10 am to 10 pm 

07 March 2026 from 10 am to 2 pm 

Free access to the perfume exhibition Free access to the conferences until capacity is reached 

Instagram @granadaroma_

Estee Lauder Cinnabar: fragrance review & notes on inspiration

 

Cinnabar by Estée Lauder needs no introduction, really. It's well known at least by name to most perfume collectors. Its magical name accounts for much of its mystique, but the scent, bold, spicy, dense, plush is also cause for its reputation. 

photo borrowed via pinterest

 This is a perfume inspired by the natural pigment made from high-purity cinnabar mineral (HgS, Mercuric Sulfide) originating from China, which is characterized by its intense red hue. Cinnabar was mentioned by Theophrastus in the 4th century BC, and known in Greece as early as the 6th century BC as a natural red pigment. It was widely used in Greco-Roman and later painting, as well as in frescoes, portable icons, and Renaissance manuscripts. But the orientalized use is what stuck to the collective unconscious, and hence the name and references were perfect for an Far East fantasy of fragrant spices and all the rich tales of the Silk Road.

photo borrowed via pinterest

  Cinnabar was Lauder's stake at the end of the 1970s into the spicy oriental race which also gave us the legendary Opium. Developed however without direct influence from the YSL fragrances, although the packaging does indicate references to YSL's idea of the inro with the tassel, but rather from the progenitor of it all, Youth Dew by Lauder again.

With its intense cloves and spicy lily heart, Cinnabar therefore harkens back to Youth Dew and its mellis accord, but lightens the balsamic base notes by focusing on the incense-y tonality and the patchouli which nicely sidekicks the spices. The recent repackaging into the Classics collection, in the oblong bottles, is supreme, retaining the essence of the original and projecting like an amulet of spicy delight. A legend unto its own.

Macademia Nuts: the New Nut Trend in The Body Shop Macademia Nut & Cheirosa 71

 

Nuts were huge this past year. The perennial almonds, the hip pistacchios and the richly baklava-reminiscent walnuts...How about macadamia nuts, oily and neutral in terms of sweetness, but deliciously, mischievously salted, rendering their slightly bitter nuttiness into a rich aftertaste? 

 For this effect there is the appropriately named The Body Shop Butter me Up which takes nut butters to a whole other level, but more importantly the commercially successful, like Cheirosa 71(by hip and popular Sol de Janeiro brand) which put macadamia nuts on the perfumephile's map.
The effect is realistic, true to the nut, as in a profoundly oily scent, very caramelic too, yet the effect is crisp and crunchy. It feels like sweet & salty pop corn drizzled with caramel in a way!

Top Fragrance Trends to Watch in 2026

 Forecasting is always a question of insightful reading of what is going on in any given industry, as well as a good instinct on how the public responds to what is going on. Therefore to predict the top fragrance trends to watch in 2026, I need to point out what we noticed in 2025 first. And then give you my predictions. Let's see at the end of this year whether I was right or wrong. 

photo borrowed via Pinterest

What we saw in 2025

Brands are finally shaking off the depression spirit of the pandemic era, even though it was the one that increased the desire for perfume in the first place... as a test of Covid's loss of smell. The public is somewhat tired of the safe trend for sweet bases with thick and powerful amber-woods and oud bases (replicating agarwood resin) intended to denote luxury and are now turning to well-being and personal satisfaction effects. In 2025, many things were debunked about the purchase, manufacture and copying by Arabs (the prevalent culture of dupes). 

At the same time, we reached an oversaturation in fragrance launches, where hundreds of new releases smelled and looked like so many others, especially in the sweet confectionery olfactory profile. Fortunately, the perfume industry is working on new molecules, new ideas and a new style of presentation, so that perfume becomes mainly an experience and emotion for GenZ rather than an accessory to show off wealth or status. After all, this is no longer the case on a planet on precarious balance. 

Last but not least, it was the year that Givaudan perfumer Quentin Bisch became a mega-star on the perfume channels (taking over from the previous beloved of the perfume community, Francis Kurkdjian, who seems to have disappointed audiences since taking over as permanent perfumer at Dior). His use of Titan-strong molecules produced by Givaudan has changed the entire industry. 

Fragrance Trends to Watch in 2026 

1. Creamy, milky, and fruity scents 

 Whether expressed through fruity, woody, or coconut milk notes, lactones (a chemical class of molecules that evoke ripe fruit or summery woods like fig tree) were a defining trend in 2025 and will continue into 2026. Even consumers who aren’t technically familiar with the meaning of the adjective “lactone” have embraced this creamy aesthetic. The movement was sparked by the viral social media buzz that catapulted fragrances like Blanche Bête and Bianco Latte into the spotlight, and the industry has followed suit. This journey is far from over. Expect a steady stream of creamy sweet compositions throughout the year, often accented with nutty notes — the other big obsession as seen in the frenzy around pistachio and notes of “Dubai chocolate”.

photo borrowed via Pinterest

 
2. The trend for crunchy effects, in granola and cookies notes

 In the field of smell, the play of textures is starting to dominate, moving from the salty trend of last year and the year before to olfactory impressions reminiscent of crunchy cookies, baked oats and popcorn. I remind you that popcorn was an innovation introduced by the late Miss Dior Cherie two decades ago! 

photo borrowed via Pinterest

We saw at the same time a multifaceted spectrum of vanilla marrying with the crunchy textures: dark, amber or on the contrary woody with a delicate taste of nuts or milk that married with the style that dominates in candles, and all this surfacing in refined fruity-floral fragrances in posh brands. The crunchy effects are evident already in Crush Akro (which recreates in the form of a fragrance the delicacy of lychee macarons) and Miutine by Miu Miu (like sponge cake with pieces of strawberry interspaced).

 The nostalgia of childish desserts and olfactory effects recodes the low-priced and accessible style now at a high price, but more vexingly claims to be considered high culture. Niche has become as uniform and conformist as mainstream, at places, which will outdo its purpose and come at breaking point. 

 3. Freshness is back! 

Perhaps we are tired of the monothematic prevalence of so-called gourmand perfumes, sweet with references to desserts, or of boozy, alcoholic perfumes, with references to spirits, rum and aged cognacs and whiskeys. After wearing, with true mania of overspraying I might add and with a certain aspirational desire of belonging, well-known brands of the central luxury department stores (Kilian, Xerjoff, Marly, Tom Ford Private Line), the public has finally overcome the obsession. People are tentatively revisiting the fresher compositions that recall the 1990s. Or even earlier, the chic fresh colognes of the glorious 60s and 70s. Hereby we can cite the wonderful Acqua di Parma Buongiorno or Le Labo Eucalyptus 20 that resembles a living tree full of juices and aromatic woodies which remain lighter in feeling. 

photo borrowed via Pinterest

But freshness also takes on the shades of the earth after a storm, with fragrances that give the effect of petrichor and rainy morning: for example the wonderful and pioneering (from 2015), but with a tongue-twister name, Hermann à mes Côtés me Paraissait une Ombre from the previously iconoclastic French Etat Libre d’ Orange. Reminiscent of the city after a heavy rainstorm. We will see more such fragrances, often Asian (see trend #5) 

 4. The integration of Artificial Intelligence in the production and composition of fragrances 

 Perfumery has surpassed itself in the way it captures odors, moving away from the smell of a single object or plant to embrace fragrances that function as sensory translations of an entire field or to give effects that aspire to recreate space, time or completely abstract concepts. 

photo borrowed via Pinterest 

The brand Paco Rabanne pioneered with Phantom but many are following in its footsteps, so we have not seen much yet. 

 5. The rise of Asian and especially Chinese brands 

 After perfumery hailing from or replicating the aura of the Middle East, we observe in the West a tsunami of new brands coming from Japan, South Korea, China, Indonesia, Thailand and Vietnam with a minimalist profile: Zhufu, itā, ChuJian, cent.pm, to Define, Fukudo… 

Possibly as revenge for Trump’s infamous tariffs, the new Asian brands usually offer affordable prices on differentiated olfactory profiles that renew traditional elements. Like a tea ceremony, with notes of matcha but also calligraphy ink, rice and fine incense. They project the feeling of spa and tranquillity that we usually identify with Eastern philosophies, so it's fitting. Will they eventually displace the milky, thick creamy and sweet aromas of desserts? It remains to be seen.

Let's bookmark this post and review it anew at the end of the year. Marketeers, take note in the meantime if you want to promote your fragrance and mail me for more if interested in working together. 

Oriflame Sublime Tonka: short fragrance review

 

Sublime Nature Tonka Bean by Oriflame is a fresh interpretation of tonka beans. The fragrance is positioned in the Premium branch of the cosmetics giant, and is composed by Nathalie Lorson, a woman who knows how to produce smooth, elegant compositions in the register of soft. 

 Sublime Nature Tonka Bean is a rather mono-thematic fragrance, focusing on how the wrinkled black beans exude an almondy scent but the tapestry is finished with a transparent, slightly salty Cascalone molecule that gives it the impression of seeds washed on the shore. Delightful and easily wearable! What's not to like?

It's very easy to pick it up in the morning and lends itself to both cool and warm weather, truly pan seasonal, a good thing for regions with temperamental weather. Proof also that good stuff needn't be too recherché. I think it's not circulating anymore, but worth searching it out. 

Happy New Year 2026 and best perfumes of 2025

 It is always a validation counting yet another year piling in one's life; not everyone manages to do so, alas. It is also a pleasure counting successes and work relations with the very best people. It's something earned, not just happening. In light of aromatic escapades and collaborations in the realm of perfumery, 2025 has been satisfactorily full, and I wish for 2026 to be just as successful and more so!

In the meantime, here is what I chose for the best in 2025 and hope you share with me your own choices and discoveries in the comments.

Dependable best 2025 fragrances

Shalimar L’Essence, released by Guerlain to mark the 100th anniversary of the iconic original, is truly a cause for celebration. Guerlain’s dedication to its heritage is well-documented and rightly praised; this edition achieves the rare feat of modernizing a legend without betraying its soul. It acts as a sort of "training bra" for new acolytes—a welcoming entry point into the mythos; no rubbery notes like the current eau de parfum edition, just suede but not limp-wristed at all. 

 Ysayo is the latest offering from the Dutch niche house Puredistance, and it is a compelling fragrance to savor. Perfumer Antoine Lie masterfully explores European and Japanese themes, resulting in a deeply satisfying composition. Animalic, green, acrid, rich, very satisfyingly old school but done in a contemporary way by perfumer Antoine Lie whose work we follow with rapt attention. 

 Very Worth Your While Fragrances 2025

Vetiveria by Ormonde Jayne is a freshie that merits noting for the warmer months ahead. While the market is saturated with hundreds of vetiver fragrances, the finest among them are truly magnificent. In my view, Ormonde Jayne’s 2025 release, Vetiveria, is superior to the brand’s earlier Zizan—a more traditional masculine vetiver from the house's early years. The addition of tonka bean, with its subtle almond-like impression, is a particularly inspired choice that creates a compelling tension within the composition. A case of upgrading a pillar fragrance through a new concentration or flanker. Not unheard of, but worth noticing always. 

Barénia Eau de Parfum Intense by Hermès smooths the rough edges of the original Barénia while heightening the boldness. It is an intellectual chypre with a leathery veneer—a masterful example of how to reassert a brand's status in the luxury sector. I vastly prefer it to last year’s pillar. 

 With Tonka Latte, the French house Dusita Parfums reimagines the milky-almond gourmand genre with exceptional refinement. It allows one to indulge in a gourmand profile without being overwhelmed by the "diabetic" excesses found in many contemporary scents. It's part of the easy-to-wear, creamy aroma of toasted almonds and posh body lotions, yummy but Parisian-chic too. 

Manos Gerakis and his team possess the technical finesse and balance required to create impeccable, upscale compositions. These scents behave with a social grace befitting an adult, rather than a hungry kindergartner. This year’s Amandus is a gourmand executed with perfection. 

You can read more details on my Fragrantica end of the year article. 

Unexpected discoveries of 2025 

 Olymra, a new niche brand from Switzerland, headed by a Greek scientist. Moving away from tired tourist clichés and grounded in a solid scientific foundation, this Swiss-Greek was my introduction to the wider perfume discussion online. My latest discovery, then, the brand was founded by Dr. Frederiki (Frida) Mihailidou, an award-winning Organic Chemistry lecturer and researcher in Biochemistry based in Zurich. I was immediately struck by her dedication to the chemistry of the rare flora found on Mount Olympus—the brand's namesake—which culminated in a scientific expedition of botanists and chemists in situ. The 6 fragrances have a high load of natural extracts in their formula and smell alive. 

Amphore Athenes is a Greek niche brand, which explores the realm of Hellenistic influences in perfume, through the lens of cultural associations. The website is where the action goes, I hope they upgrade the infrastructure to be fully functioning with the cart soon. 

 On the other end of the spectrum, Lidl supermarkets have updated their inexpensive line of small bottles of fragrant eaux. The one called Salted Breeze is the best, in my humble opinion, being quite close to Jo Malone's Wood Sage & Sea Salt at a tiny fraction of the price. You do need to spray a lot of this one, as no matter its eau de parfum concentration it is rather thin, but the payoff is good. 

photo borrowed via Pinterest

The MEMO Paris line of leather fragrances has been tampered with. The scents smell less leathery, the oomph has gone done. French Leather however remains very good still. 

The persistence of lactonic fragrances as a major trend.Whether expressed through notes of peach, sandalwood, or coconut milk, lactones were a defining trend this year. Even consumers who are not technically versed in the meaning of the adjective "lactonic" have embraced this creamy aesthetic. The movement was ignited by the social media virality that catapulted fragrances like Blanche Bête and Bianco Latte into the spotlight, and the industry has followed suit. This trajectory is far from over; expect a continued wave of creamy, peachy compositions, often accented by nut accords—the other major obsession of the year (as seen in the frenzy surrounding pistachio and the so called "Dubai chocolate" notes).

Interviews I took from inside the industry

With perfumer Christina Koutsoudaki part 1 and part 2

With perfumer Ioanna Tanionou part 1 and part 2

Interviews the media took from me

Perfume as an industry and cultural signposts for the meta-niche scene Part 1

and  Ancient and Byzantine history insights on scent and perfumery Part 2

LIFO.gr: Arabian perfumes -copies and dupes or not?  (a top 10 info-portal/webzine in Greece)

The New York Times, interview by Joanna Cassidy

Happy New Year everybody!

Almond, marzipan and Tonka Latte by Dusita

 

Marzipan, the almond paste soft enough to mold into shapes, on the other hand, has known commercial success long before hazelnut became a household name. 

via

There is Hypnotic Poison of course to thank for that. a staggering success across all age brackets, to the point that for many this is the archetypal Poison (especially millennials who did not recall the original Poison from the 1980s). Pi (Givenchy) was also strong, especially in the years following since its launch in 1998, opening the vista for masculine fragrances into something unapologetically sweet. Jour de Fête, again from L’Artisan Parfumeur, took the almond note into a special preparation in 2004: sugared almonds (also called Jordan almonds for some). And then Tonka Impériale from Guerlain folded the almondy paste into the glorious effect of a baroque serving table in 2010. 

photo borrowed via 

 Dusita Tonka Latte is the latest offering on the edible deliciousness of almond, launched in 2025. Soft marzipan is an understatement. As I had written, back when picking the best launches I had tried until the first weeks of summer, "The gourmand genre is overshadowing everything in its stride, commercially dominating the market, especially in the 17-40 age group. It's not something to cry about, of course, people need the jolt of newness to respark their interest in perfumery. The French brand Dusita recreates the milk-almondy genre with their newest creation Tonka Latte in a refined way. It therefore makes it possible to indulge in a gourmand fragrance without being overwhelmed by the diabetic proclivities of so many other scents. If you're searching for that easy-to-wear milky-creamy scent of toasted almonds and posh body lotions, the scent to wear after a bath and on silken sheets beside a loved one, you've arrived. Look no further."

Elena Vosnaki: I am being interviewed on Skai.gr

Journalist Myriam Kiassou and radio-tv media group Skai.gr proposed an interview which we conducted in two parts. Below the direct links (in Greek) 

Mου παίρνουν συνέντευξη στο Skai.gr, η δημοσιογράφος Μύριαμ Κιάσσου, σε δύο μέρη (στα ελληνικά), κάτωθι οι απευθείας σύνδεσμοι. 

Roman alabastra 

This is the first part, where I talk about the Business side of perfume and perfumery in Greece and abroad (mainstream and niche). And this is the second part, where I talk about the largely unknown archaeology and history of perfumery and offer insights on how memory, culture and fragrance interweave throughout the ages. 

Εδώ το πρώτο μέρος για την πλευρά Business του αρώματος στην Ελλάδα και διεθνώς (κλάδος πολυτελείας και κλάδος niche, με εμπορικές πληροφορίες για την αγορά). Κι εδώ το δεύτερο μέρος όπου μιλώ για την άγνωστη αρχαιολογία κι ιστορία του αρώματος και πώς ο πολιτισμός συνδέεται άρρηκτα μαζί του. 

Thanks for reading and more to come soon! Ευχαριστώ για την ανάγνωση και περισσότερα σύντομα!

Annick Goutal Nuit et Confidences: fragrance review

Nuit et Confidences is the most typically sensual, sweet, and stereotypically "evening" of the series originally named Oiseaux de Nuit and later renamed Les Parfums de Géraldine, after the moniker Annick Goutal took in her 1970s modelling years. Nevertheless it is not the darkest one -that is rightfully Tenue de Soirée which I reviewed here.

via pinterest

Drunk (as in intoxicating, for lovers) vanilla forms the heart of the fragrance, soaked in rum and with a slightly almondy marzipan texture at the edges of this fragrance's spectrum. It is set with white jasmine, more innocent than carnal. I'd call Goutal's Nuit et Confidences a cross between rich, multifaceted vanillas like Spiritueuse Double Vanille (Guerlain) and the darkness of Eau Duelle (Diptyque). It is intended for occasions when a lack of imagination is required. This trait almost promises a best seller, and yet it was not meant to be. However, it is like a topaz in gold-bronze tones, suggesting the diamond qualities of a diamond in cognac tones: even if it does not approach the mentioned examples in strength of character, it exerts its own attraction. 

 Like the moniker "nightwear" in the series, the fragrances do not betray the quality of Goutal perfumes, even if the perfumer-stamp of the first and middle releases, which established the "small brand for exquisite perfume lovers," has since changed from Isabelle Doyen to Mathieu Nardin of Robertet.

 

 Les Parfums de Géraldine, of which Nuit et Confidences is part, are available in 30ml (1 fl.oz), 50ml (1.7 fl.oz.), and 100 ml (3.3 fl.oz.) bottles of Eau de Parfum concentration at select stockists

Annick Goutal Etoile d' une nuit: fragrance review

 Étoile d'Une Nuit is the delicate "boudoir fragrance" that the viewer of period TV series fantasizes about - fragile, nostalgic, sometimes stuffy. However, Goutal does not plan to join the banality and convenience of ready-made "cosmetic powder" perfume bases, which are precisely the ones that risk anesthetizing the noses of the unfortunate males who will come into contact with them. Instead, the brand looks back to her older lacy fragrance La Violette, creating the most delicate of the "night birds" quartet. Here, she retransmits that ethereal atmosphere of La Violette together with the frambinone molecule to "cut" the excessive old-fashionedness. Light musk, of superior aesthetics, subtle, clear, not at all like harsh detergent, fills the composition, imparting cleanliness and a clear powdery and light skin scent sensation. It is closely related to Kenzo Flower and its powdery-violet aura.

pic via pinterest

Goutal perfumes possess that je ne sais quoi that we admire about femininity in older paintings, movies, poems, literature... and this is no exception. It is subtle, but discernible, and in an era when the gender borders have expanded, it is rather retro, but not in an obsolete way. It is pearlescent and ethereal. It has its own charm. And charm has always been at the very heart of the Annick Goutal brand. Dainty, delicate, beautiful, and with the innocent love of a budding young woman opening her wings to the world. 

 Like the moniker "nightwear" in the series, the fragrance does not betray the quality of Goutal perfumes, even if the perfumer-stamp of the first and middle releases, which established the "small brand for exquisite perfume lovers," has since changed from Isabelle Doyen to Mathieu Nardin of Robertet. Les Parfums de Géraldine Etoile d' une Nuit is available in 30ml (1 fl.oz), 50ml (1.7 fl.oz.), and 100 ml (3.3 fl.oz.) bottles of Eau de Parfum concentration at select stockists. More info on the official Goutal Paris website.

Annick Goutal Tenue de Soiree: fragrance review

 Goutal Paris has been through a few changes in the last few years, which we have been following with the rapt attention of someone journaling a favorite artist's track. From changing hands to redirecting their aesthetics, the Goutal brand has surprised fans with its rebranding, but also disappointed some of the acolytes of its distinct style. A quartet of their fragrances, of which Tenue de Soirée is the object of this review, deserves more attention, as it didn't get the interest it merits when they first launched. 

via pinterest

The series under Amore Pacific was initially called Oiseaux de Nuit (Night Birds), a name with inescapable and erotically-charged Anais Nin overtones, and was later renamed Les Parfums de Géraldine, following the heritage of the deceased founder of the house, Annick Goutal, who made a career under that name in the 1970s. 

 Tenue de Soirée is the most suggestive, flirtatious, and subversive of this series. The hint of blackcurrant liqueur wraps the chocolate patchouli of the composition in the pleasure of night romance, revealing it in a silky garment (with leather straps) full of promises. The sensuality is close to that of Bottega Veneta's eponymous and sadly discontinued fragrance, with hints of eroticism rather than overt displays of flesh. Notes of powder, vanilla, and the freshness of bergamot (which unexpectedly emerges AFTER the scent of edibles has subsided, like dewdrops of the first dawn) make Tenue de Soirée fragile, sensitive, truly lacy. It is feminine without clichés. The sweetness and bitterness are distributed in equal amounts in Tenue de Soirée and do not betray the quality expected of Goutal perfumes.

The perfumer is Mathieu Nardin and the concentration is Eau de Parfum, available in 30, 50, 100 ml sizes.