Tuesday, May 31, 2011

Hermes Un Jardin sur le Toit: fragrance review

Un Jardin sur le Toît, the fourth installment in the Les Jardins series at Hermès, a technopaegnia sample more than a simple fragrance, follows the success of Un Jardin sur la Mediterranée, Un Jardin sur le Nil and Un Jardin Après La Mousson. But whereas the narrative in the latter sprung naturally from the motifs of the house  (Un Jardin sur Nil was based on a previous design of river greenery captured in porcelain) or the perfumer's own travel associations (Un Jardin sur la Mediterranée was inspired by the moment when someone brought a plate of cut figs at the garden of an Hermes's executive house in Tunisia, while Après la Mousson was purposely composed chasing the monsoon in Kerala, India), this latest entry feels a bit constrained.


Constrained for associations: Hermès tend to a rooftop garden (i.e.jardin sur le toît, you see) at Rue Faubourg Saint-Honoré above their Parisian headquarters, but come on; how spontaneous would it be to search for inspiration so close to home now, I ask you? Constrained for accomplishments, too: The fragrance feels a sort of déjà vu, despite its poetic arc and delicacy of execution, traits typically Ellena. Finally, constrained for marketing: Hermès went out on a limb ~amidst braving the hostile take-over attempts from LVMH~ and invited journalists to a cooking class, a horticulturist's part-time occupation and a press presentation no less, all three rolled into one! So the question is, does the fragrance succeed in what it set out to do? It depends on the angle from which you're watching it unfold.

From a purely aesthetic viewpoint, Un Jardin sur le Toît is ~as always for latter part of the house's fragrance portfolio~ an ethereal, beautiful, elegant composition. I wouldn't expect anything else from perfumer Jean Claude Ellena who eschews easy, run-of-the-mill recipes in order to cut out his own path. Un Jardin sur le Toît is typical Ellena; fans will be on the verge of orgasming, detractors will complain about his vegetal, unusual -for standard luxury- accords once again.  But therein lies the danger of repeating himself as well: The problem with Un Jardin sur le Toît is exactly what should be its strong suit: It's so reflective of its creator it's hard to differentiate it from his other opus. The top section is eerily reminiscent of Kelly Calèche, the drydown dangerously close to the woody-green parts of Un Jardin sur le Nil. Much as one might love both fragrances (and I do), they might wonder at the necessity of launching a separate third fragrance which sounds very much like conceptual looping: the accords sound like a talented DJ's sample scratches, looped into infinity. Inside info wants Jean Claude Ellena to have deemed the Jardin series complete at number three (that's Mousson) and being actively coaxed into producing a fourth one. Pas mal, considering.

Un Jardin sur le Toît from Hermès takes the scent of wet soil, foliage and wild flowers (really, a vegetable patch) as the stepping stone into an herbal epanalepsis of its creator's favourite soundbites. The top stage is effervescent with the tomato leaf (vert de tomate), slightly bitter green, pungent accord that he favours so much (even as far back as Sisley's Eau de Campagne). Whereas in the past this was a bracing breath of fresh air, totally unpolluted, this time Ellena fuses a slightly sweaty element; a bit tarrish, a bit like wet dogs, a bit like compost, in a good way, which merges in a refined way with the more flowery (rose) and fruity (pear, apple) elements. The rose is transparent, more like the greenery in L'Ombre dans L'Eau by Ditpyque or its tratment in Kelly Calèche than anything overtly feminine; peppered and citrusy, a whiff of magnolia in there. Officially classified as a floral fruity, this Rooftop Garden fragrance is as wildly removed from the standard surupy floral fruity as À la Claire Fontaine is from a mass supermarket jingle. Jean Claude Ellena describes it ‘the scent of sunlight and pleasure… a fruity botanical floral’ and that's totally on mark.
Fairly linear and totally unisex, Un Jardin sur le Toî, sustains that repetitive vegetal chord over an indeterminate woody-mossy bass which gives the background that makes the fragrance last and last. The inclusion of oakmoss (evernia prunastri) is what is so sorely missing from many modern time chypres: Who knew the elation of getting one's hands in good, honest earth was only a rooftop away?

The new Hermès fragrance comes in the standard bottles of Les Jardins series, this time in light green bottom, available in 50ml (£55) and 100ml sizes at the eponymous boutiques, major department stores and online.


music A La Claire Fontaine by Shang Wen Jie

Monday, May 30, 2011

Later Day Chypre Quiz

I am busy organising a project on historical "chypres" and the restrictions on oakmoss affecting their status and perception by the public which will involve university students. In the interests of helping me out in this research, I would like you to offer me your insights: Which older chypres in your opinion are ruined and which have remained more or less worthwhile? (even if changed) Which newer, modern chypre fragrances are worth testing and how do they flesh out the chypre concept according to you?

For those who are not sure what a chypre fragrance is, please refer to this link for the definition of chypre fragrances and some historical chypres. Refer to this link for the new breed of "pink chypres" or "nouveau chypres" fragrances. And to this article for what the chypre concept translates to from an aesthetic point of view. (see if you agree or not!)

Saturday, May 28, 2011

Guerlain Aqua Allegoria Bouquet No.2: new fragrance

After last year's Bouquet No.1, the succession has materialised at Guerlain:  
Aqua Allegoria Bouquet Numero 2, developed by in-house perfumer Thierry Wasser is presented with the tag line of old in vintage Guerlain advertisements: "inspired by nature, created by Guerlain".

The new take in Bouquet No.2 is on more tropical accords, rather than fresh florals unlike last year's edition; this time centered on the fruity notes of litchi, fanned on rose and iris for tenacity and elegance. The bottle is the typical, familiar 75ml/2.5oz spray bottle with the beehove latticework on top, the standard of the Aqua Allegoria line, to be distributed as a travel retail exclusive (much like last years Bouquet No.1).
According to the official Guerlain blurb: "Nature is an emotionally-charged setting where we gather treasures, which inspires and enfolds us. Every year, when springtime comes, the Guerlain perfumer conjures up gardens filled with scents, in a blend of allegory and exhilaration."

Friday, May 27, 2011

L'Artisan Parfumeur Mandarine: fragrance review

Mandarine by L'Artisan Parfumeur began its "career" under a different guise: a limited edition bottle for summer 2006 under the name Mandarine Tout Simplement (i.e. Simply Mandarin), along with the regular line launch of Fou d'Absinthe, based on absinth. Mandarine is recently re-issued in the regular bottles of L'Artisan, in 50ml/1.7oz size, so it's fitting to give it a review.

Extremely true to the mandarin fruit, succulent and fresh and tart, Mandarine by L'Artisan Parfumeur is really as if you have piched your nails on the rind of a ripe mandarin, juice dribbling down your fingers, the tartness almost spritzing you in the eye. Then it fans out into a little indeterminable wood accord, of which cedar seems to be the main note. It's pretty simple and unadorned by weighty accents.
The succulent, lightly peachy-bubblegum note that you might detect after a while is due to frangipani. Nevertheless, this is not at all a floral perfume by any means, nor a floral fruity either. It stays resolutely within the realm of fruity woody. As soon as one sprays Mandarine one is transported to a sunny place, with a bowl of fruits on the porch and a summery frock on. Sunglasses optional : this is a friendly , not aloof scent at all. Rather sweet, but the tartness keeps it from being cloying.

Perfumer Olivia Giacobetti is known for her unusual watery creations that are far from the "marine" type of frags so typical of the 90s (witness the watery ambience in Navegar or her Preparation Parfumee for Andree Putman) and her beloved dough/yeast note (as in the cucumber-watery lilacs of En passant ), but here I can detect none. That's a good thing to me personally, because sometimes they ruin the perfume for me.
Mandarine makes you go "ahhhhh" at first sniff , but then it disappears suddenly. I have no trouble with most L'artisan fragrances and their staying power (I regularly wear Premier Figuier, Timbuktu,Oeillet Sauvage without problems to give you an idea), but of course citrus and hesperidic notes are volatile to begin with, hence the swift evaporation. For those who complain about short-lived staying power, that might be a concern. Now that it comes in a 50ml bottle, it would be a "killer" to have in your bag and spray away at the first opportunity.

More info on availability &shopping on the L'Artisan site.

Which is YOUR preferred fruity fragrance for summer? 

Painting of Mandarins via Sadie e Valeri blog

Thursday, May 26, 2011

FiFi Awards 2011: the Complete List

The Fifi Awards are the Oscars of perfumery, sort of. They're organised and awarded by the Fragrance Foundation and demand clout in the industry. Here is the complete list for 2011, courtesy of the Fragrance Foundation. I'll let you be the judge of the choices...



Fragrance Hall of Fame
To be nominated for The Fragrance Hall of Fame, Award, a fragrance must be on the market 15 years or more, and supported by marketing strategies, which helped the fragrance achieve awareness and success in 2010.

FRAGRANCE HALL OF FAME WOMEN’S
Issey Miyake L'Eau d'Issey
Beauté Prestige International


FRAGRANCE HALL OF FAME MEN’S
Jean Paul Gaultier 'Le Male'
Beauté Prestige International


CONSUMERS' CHOICE AWARD MEN’S
BATH & BODY WORKS SIGNATURE COLLECTION FOR MEN TWILIGHT WOODS

CONSUMERS' CHOICE AWARD WOMEN’S
BOMBSHELL - VICTORIA’S SECRET

FRAGRANCE SUPERSTAR
Gucci Guilty

FRAGRANCE SALES BREAKTHROUGH OF THE YEAR

At the discretion of the Board of Directors, a retailer can be recognized for having done something out of the ordinary. This year, it was decided to honor a brand, who at retail, achieved record-breaking sales to set a new benchmark:
Mary J. Blige and Carol’s Daughter.

Halle Berry - The Elizabeth Taylor Fragrance Celebrity of the Year Award

This award, presented by the Foundation’s Board of Directors is to honor a celebrity who has embraced and promoted the world of fragrance over a period of time. It celebrates the ongoing success and support given by the celebrity to the industry and therefore attracting consumers to the category.

Fergie - 2011 FiFi® New Fragrance Celebrity of the Year Award

Selected by the Foundation’s Board of Directors, this award recognizes a celebrity whose very first fragrance has enjoyed instant success with the consumer and brought recognition to the fragrance category.

EDITORIAL EXCELLENCE IN FRAGRANCE COVERAGE – WOMEN’S SCENT FEATURE WINNER
ALLURE – POETIC LICENSE, SEPTEMBER 2010

EDITORIAL EXCELLENCE IN FRAGRANCE COVERAGE- MEN’S SCENT FEATURE WINNERS
A TIE!
ELLE MAGAZINE – PICKING UP HIS SCENT, DECEMBER 2010
MARIE CLAIRE MAGAZINE – MAKING SCENTS FOR MEN, OCTOBER 2010


EDITORIAL EXCELLENCE IN FRAGRANCE COVERAGE – WOMEN’S SCENT BITE WINNER
ELLE MAGAZINE – MIX MASTERS, SEPTEMBER 2010

EDITORIAL EXCELLENCE IN FRAGRANCE COVERAGE – BLOG
ELLE.COM – AN EAU OF OUR OWN, OCTOBER 2010

TECHNOLOGICAL BREAKTHROUGH OF THE YEAR – FRAGRANCE CREATION & FORMULATION
ROBERTET FRAGRANCES – “SEED TO SCENT”

TECHNOLOGICAL BREAKTHROUGH OF THE YEAR – PACKAGING TECHNOLOGY & DELIVERY SYSTEMS
INTERNATIONAL FLAVORS & FRAGRANCES – “REDKEN RADIANT SEA SPRAY”

TECHNOLOGICAL BREAKTHROUGH OF THE YEAR –INFORMATION TECHNOLOGY
FIRMENICH – osMOZ iPHONE APP

BATH & BODY LINE OF THE YEAR
COCO MADEMOISELLE BATH ESSENTIALS - CHANEL

INTERIOR SCENT COLLECTION OF THE YEAR
JONATHAN ADLER “HAPPY CHIC” – THE MAESA GROUP FOR JONATHAN ADLER

BEST PACKAGING OF THE YEAR - WOMEN’S LUXE
GUCCI GUILTY – P & G PRESTIGE

BEST PACKAGING OF THE YEAR - MEN’S LUXE
MARC JACOBS BANG – COTY PRESTIGE

BEST PACKAGING OF THE YEAR - WOMEN’S BROAD APPEAL
BOMBSHELL – VICTORIA’S SECRET

BEST PACKAGING OF THE YEAR - MEN’S BROAD APPEAL
HERVE LEGER HOMME – AVON PRODUCTS

BEST MEDIA CAMPAIGN OF THE YEAR - WOMEN’S
GUCCI GUILTY – P & G PRESTIGE

BEST MEDIA CAMPAIGN OF THE YEAR - MEN’S
BLEU DE CHANEL - CHANEL

PERFUME EXTRAORDINAIRE
GIVAUDAN

FRAGRANCE OF THE YEAR - SPECIALTY BRAND – MEN’S
BANANA REPUBLIC/REPUBLIC OF MEN ESSENCE EAU DE TOILETTE – INTER PARFUMS USA

FRAGRANCE OF THE YEAR - SPECIALTY BRAND – WOMEN’S
BOMBSHELL – VICTORIA’S SECRET

FRAGRANCE OF THE YEAR - BROAD APPEAL – MEN’S
HERVE LEGER HOMME – AVON PRODUCTS, INC.

FRAGRANCE OF THE YEAR - BROAD APPEAL – WOMEN’S
HALLE BY HALLE BERRY PURE ORCHID – COTY

FRAGRANCE OF THE YEAR DIRECT-TO-CONSUMER
MY LIFE BY MARY J BLIGE – CAROL’S DAUGHTER

FRAGRANCE OF THE YEAR SPECIALTY LUXE – MEN’S
TOM FORD AZURE LIME – TOM FORD BEAUTY

FRAGRANCE OF THE YEAR SPECIALTY LUXE – WOMEN’S
BALENCIAGA PARIS – COTY PRESTIGE

FRAGRANCE OF THE YEAR - INDIE BRAND
SIX SCENTS PARFUMS: SERIES THREE (UNISEX) – SIX SCENTS PARFUMS

FRAGRANCE OF THE YEAR - MEN’S LUXE
BLEU DE CHANEL – CHANEL

FRAGRANCE OF THE YEAR - WOMEN’S LUXE
GUCCI GUILTY – P &G PRESTIGE

For the first time, two top scorers of The Fragrance Foundation’s Online Certification Exam for Sales Specialists were recognized from the Fall 2010 and Spring 2011 sessions:
Fall 2010 Top Scorer: Amanda Markey, C.F.S.S. Nordstrom, Ross Park, Pennsylvania.
Spring 2011 Top Scorer: Nicole Maki, C.F.S.S. Nordstrom, Mall of America, Bloomington, Minnesota.


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