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Thursday, May 26, 2011

FiFi Awards 2011: the Complete List

The Fifi Awards are the Oscars of perfumery, sort of. They're organised and awarded by the Fragrance Foundation and demand clout in the industry. Here is the complete list for 2011, courtesy of the Fragrance Foundation. I'll let you be the judge of the choices...



Fragrance Hall of Fame
To be nominated for The Fragrance Hall of Fame, Award, a fragrance must be on the market 15 years or more, and supported by marketing strategies, which helped the fragrance achieve awareness and success in 2010.

FRAGRANCE HALL OF FAME WOMEN’S
Issey Miyake L'Eau d'Issey
Beauté Prestige International


FRAGRANCE HALL OF FAME MEN’S
Jean Paul Gaultier 'Le Male'
Beauté Prestige International


CONSUMERS' CHOICE AWARD MEN’S
BATH & BODY WORKS SIGNATURE COLLECTION FOR MEN TWILIGHT WOODS

CONSUMERS' CHOICE AWARD WOMEN’S
BOMBSHELL - VICTORIA’S SECRET

FRAGRANCE SUPERSTAR
Gucci Guilty

FRAGRANCE SALES BREAKTHROUGH OF THE YEAR

At the discretion of the Board of Directors, a retailer can be recognized for having done something out of the ordinary. This year, it was decided to honor a brand, who at retail, achieved record-breaking sales to set a new benchmark:
Mary J. Blige and Carol’s Daughter.

Halle Berry - The Elizabeth Taylor Fragrance Celebrity of the Year Award

This award, presented by the Foundation’s Board of Directors is to honor a celebrity who has embraced and promoted the world of fragrance over a period of time. It celebrates the ongoing success and support given by the celebrity to the industry and therefore attracting consumers to the category.

Fergie - 2011 FiFi® New Fragrance Celebrity of the Year Award

Selected by the Foundation’s Board of Directors, this award recognizes a celebrity whose very first fragrance has enjoyed instant success with the consumer and brought recognition to the fragrance category.

EDITORIAL EXCELLENCE IN FRAGRANCE COVERAGE – WOMEN’S SCENT FEATURE WINNER
ALLURE – POETIC LICENSE, SEPTEMBER 2010

EDITORIAL EXCELLENCE IN FRAGRANCE COVERAGE- MEN’S SCENT FEATURE WINNERS
A TIE!
ELLE MAGAZINE – PICKING UP HIS SCENT, DECEMBER 2010
MARIE CLAIRE MAGAZINE – MAKING SCENTS FOR MEN, OCTOBER 2010


EDITORIAL EXCELLENCE IN FRAGRANCE COVERAGE – WOMEN’S SCENT BITE WINNER
ELLE MAGAZINE – MIX MASTERS, SEPTEMBER 2010

EDITORIAL EXCELLENCE IN FRAGRANCE COVERAGE – BLOG
ELLE.COM – AN EAU OF OUR OWN, OCTOBER 2010

TECHNOLOGICAL BREAKTHROUGH OF THE YEAR – FRAGRANCE CREATION & FORMULATION
ROBERTET FRAGRANCES – “SEED TO SCENT”

TECHNOLOGICAL BREAKTHROUGH OF THE YEAR – PACKAGING TECHNOLOGY & DELIVERY SYSTEMS
INTERNATIONAL FLAVORS & FRAGRANCES – “REDKEN RADIANT SEA SPRAY”

TECHNOLOGICAL BREAKTHROUGH OF THE YEAR –INFORMATION TECHNOLOGY
FIRMENICH – osMOZ iPHONE APP

BATH & BODY LINE OF THE YEAR
COCO MADEMOISELLE BATH ESSENTIALS - CHANEL

INTERIOR SCENT COLLECTION OF THE YEAR
JONATHAN ADLER “HAPPY CHIC” – THE MAESA GROUP FOR JONATHAN ADLER

BEST PACKAGING OF THE YEAR - WOMEN’S LUXE
GUCCI GUILTY – P & G PRESTIGE

BEST PACKAGING OF THE YEAR - MEN’S LUXE
MARC JACOBS BANG – COTY PRESTIGE

BEST PACKAGING OF THE YEAR - WOMEN’S BROAD APPEAL
BOMBSHELL – VICTORIA’S SECRET

BEST PACKAGING OF THE YEAR - MEN’S BROAD APPEAL
HERVE LEGER HOMME – AVON PRODUCTS

BEST MEDIA CAMPAIGN OF THE YEAR - WOMEN’S
GUCCI GUILTY – P & G PRESTIGE

BEST MEDIA CAMPAIGN OF THE YEAR - MEN’S
BLEU DE CHANEL - CHANEL

PERFUME EXTRAORDINAIRE
GIVAUDAN

FRAGRANCE OF THE YEAR - SPECIALTY BRAND – MEN’S
BANANA REPUBLIC/REPUBLIC OF MEN ESSENCE EAU DE TOILETTE – INTER PARFUMS USA

FRAGRANCE OF THE YEAR - SPECIALTY BRAND – WOMEN’S
BOMBSHELL – VICTORIA’S SECRET

FRAGRANCE OF THE YEAR - BROAD APPEAL – MEN’S
HERVE LEGER HOMME – AVON PRODUCTS, INC.

FRAGRANCE OF THE YEAR - BROAD APPEAL – WOMEN’S
HALLE BY HALLE BERRY PURE ORCHID – COTY

FRAGRANCE OF THE YEAR DIRECT-TO-CONSUMER
MY LIFE BY MARY J BLIGE – CAROL’S DAUGHTER

FRAGRANCE OF THE YEAR SPECIALTY LUXE – MEN’S
TOM FORD AZURE LIME – TOM FORD BEAUTY

FRAGRANCE OF THE YEAR SPECIALTY LUXE – WOMEN’S
BALENCIAGA PARIS – COTY PRESTIGE

FRAGRANCE OF THE YEAR - INDIE BRAND
SIX SCENTS PARFUMS: SERIES THREE (UNISEX) – SIX SCENTS PARFUMS

FRAGRANCE OF THE YEAR - MEN’S LUXE
BLEU DE CHANEL – CHANEL

FRAGRANCE OF THE YEAR - WOMEN’S LUXE
GUCCI GUILTY – P &G PRESTIGE

For the first time, two top scorers of The Fragrance Foundation’s Online Certification Exam for Sales Specialists were recognized from the Fall 2010 and Spring 2011 sessions:
Fall 2010 Top Scorer: Amanda Markey, C.F.S.S. Nordstrom, Ross Park, Pennsylvania.
Spring 2011 Top Scorer: Nicole Maki, C.F.S.S. Nordstrom, Mall of America, Bloomington, Minnesota.


6 comments:

  1. What is it about the Gucci display at the shops that that makes me take a wide detour?

    Now, I have to seek out Guilty for a sample. I serious expect to be bludgeoned, but that's called prejudice. Or experience.

    More celebrity stuff? I feel about all that the way I feel about the reality TV shows that everyone talks about. Again, avoid like the plague.

    Carrying my elitist snobism high today. Everything sounds so blunt instrument: Bang, Bombshell, Guilty. Only Series Three intrigues me.

    ReplyDelete
  2. .....yawn...does that make me a perfume snob as well? After reading that, I feel like I walked into the wrong conference room.

    I know, I'm opinionated!

    ReplyDelete
  3. Who are these people? What a dull, dull list. Marketing has nothing do to with appreciating perfume, I guess!

    ReplyDelete
  4. Nance,

    welcome! (love your cinematic and literary taste, how great to find an O'Brien fan)

    I can't blame you. The rate the industry is going it's a bit difficult to get excited about most things; there's just so much product to move...
    Come to think of it, though, Bang might be actually something to carry its own reverse elitism: it's very very similar to Hermes exclusive boutique scent Poivre Samarkande (I did a comparison on these pages). Of course, it followed the predecessor.

    Hope you like it here enough to visit back!

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  5. Stelma,

    sometimes I feel like we're a little continent of our own.
    The industry needs to pat itself on the back I should imagine.

    ReplyDelete
  6. Hello S!! Welcome!

    Well, like I said above to Stelma, I think the industry needs to pat itself on the back a bit. :/
    Then again there is the realisation that in order to move on one has to make something popular (that goes for noses, designers, art directors and companies as well)

    ReplyDelete

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