Yves Saint Laurent Parisienne: new fragrance

The newest feminine fragrance by Yves Saint Laurent is officially corroborated as Parisienne and will be fronted by Kate Moss. There had been a photoshoot with Craig McDean by the Eiffel Tower a while ago and Kate seemed so in love with the couturier's smoking jacket she refused to let it go for days later. Right when she's ready to launch her own celebrity fragrance, Vintage, after the commercial success of her first eponymous scent Kate Moss, there rolls this new contract!

Parisienne will launch next autumn and will be encased in a bottle that is eerily reminiscent of the diamond-cut one of the original Paris. [click for a review]
Judging by the roses that accompanied the photo-shoot (and which perhaps not coincidentally perfectly match the shade of the bottle and juice) and by the optical resemblance of design to Paris fragrance, it's safe to assume that rose as a note or perhaps a central diva will be featured in the newest feminine fragrance by Yves Saint Laurent, composed by perfumers Sophia Grojsman (the nose behind the original Paris) and Sophie Labbé. Also the name, a variant denoting the citizen of Paris, the city, alludes to some relevance with the classic rose-violet perfume by the master couturier. The alleged vinyl top note comes with all the modern clin d'oeil to a younger generation who might have grown up with Paris being worn by their mothers, so it's natural they want to strut their own way in pleather slim-pants much like their idol, fashion-plate Kate Moss.

Parisienne will be available in 30ml/1oz, 50ml/1.7oz and 90ml/3oz of Eau de Parfum for prices between 51 and 90 euros and it will be accompanied by ancillary products, such as body lotion, shower gel and deodorant spray.

A perceptive reader of mine notified me at last Monday that the new fragrance is already featured slightly discounted on an online store in the Netherlands, from which comes the pic of the bottle, but the articles are not yet available for sale.

Update:
Official notes for Yves Saint Laurent Parisienne:

Top: “vinyl accord (evoking metal gloss and varnish)”, cranberry, blackberry
Heart: Damask rose, violet, peony
Base: patchouli, vetiver, musk, sandalwood.

The teaser ads, tagged "Qui est Parisienne?" (Who is Parisienne?) are playful, to the accompaniment of bass riffs.
Qui est Parisienne ?

Watch more on www.ysl-parisienne.com/fr and take the fun test to win a week being Parisienne! (take the test clicking here)

Related reading on Perfume Shrine: Yves Saint Laurent series.
Pics thanks to Modelinia.com and parfumerie.nl, video Dailymotion.

What do you find irresistible?

Liv Tyler looks all fetchy, hot and silly insouciant in the latest Very Irrésistible commercial for parfums Givenchy, shot aboard a motorboat on the river Seine and its ponts in Paris. I can accept the bare back dress (although it does get chilly in the evenings on the Seine), but if you have ever driven a motorboat you know it speeds so fast you need to have your hands on the steering wheel at all times or you might bump into something in such an enclosed space as a city river. Stilettos are also a no-no for any deck involving wood (the owner would sledgehammer you if you dared step a foot on it with anything pointy!), but I realise I must be splitting hairs and it's all in the name of le glamour. At least she has an acceptable accent on the French part of the name!
The jazzy tune was composed especially for the ad by Nicolas Errera.



I think I prefer the original Very Irrésistible 2003 commercial with Liv. It's more playful somehow and suits her to a T...You can watch it clicking here.

Check back later for reviews of the newest Neil Morris Vault fragrances!

Clip originally uploaded by modelstvcm2 on Youtube.

Guerlain Mitsouko Fleur de Lotus: fragrance review

Take a room that appears goldenish baroque in its ambience, but actually comprised of little, aptly chosen, dramatic furniture and saturate it in the cool and bright light of the North on a salubrious day and you have the latest Guerlain, Mitsouko Fleur de Lotus. Tentatively smelling it, convinced I'd absolutely hate it, it gave me the testing whiplash of my life: It isn't half bad! Aesthetically it is as successful in its modernisation as Eau Première is to the iconic Chanel No.5 (I wish I could say that for the latest Cristalle Eau Verte).

The introduction of a Mitsouko flanker, and what's more a watery Mitsouko in a mouthwash-tinted bottle, initially sounded as mind-numbingly sacrilegious as Regan impaling herself with a crucifix in one of the most brilliant scenes of William Friedkin's 1973 thriller "The Exorcist" would look to the Pope. However Mitsouko Fleur de Lotus reminds me of another William Friedkin heroine, this one more mature, sexier and tamer than the possessed child Regan; namely, Trina Gavin in 1995 "Jade". Not exactly Ai-no Corrida material, the passions are contained, but still an involving character.

The original Mitsouko by Jacques Guerlain launched in 1919 at a time when women rediscovered luxury and all things Eastern and it subtly unveils its peachy-fuzz chypre heart amidst a spicy, smoky mossiness that creates the feeling of decadent and, at the same time, wistful opulence. Jean Paul Guerlain rightfully decided not to mess up with perfection and merely injected an airier lotus blossom note which uplifts and mollifies the composition into a brighter, lighter plane.

“Mitsouko is really a masterpiece,” says Jean-Paul.[1] “I did not want to betray my grandfather’s, so I added a freshness to the scent with spices and white musk to give a modernity to it without changing the original scent.”

Jean Paul Guerlain is according to Thierry Wasser (new resident nose at Guerlain) "the Indiana Jones of fragrance" [2], such is his galivanting the world in search of new and exciting raw materials; and lotus blossom is a traditional essence of the East which seemed very fitting to what is essentially an Eastern inspired composition in the first place.
After the initial acqueous and rather green jasmine-like impression the unmistakeable palpability of Mitsouko comes through while the progression surprisingly takes Mitsouko Fleur de Lotus into more hesperidic (the lotus), cooly powdery tonalities (some cardamom?) with a slight sprinkling of clean sweeteness instead of the butyric lactonic richness and almost burnt peachiness of the original. And since the classic Mitsouko can be worn by men too, I see no real problem in the newest version being co-operative on a man's skin if they generally like softer fragrances. Be prepared for a short-lived experience however: The lasting power is nowhere near the tenacity of the classic in either of its concentrations.

If you love the original Mitsouko enough, the new Fleur de Lotus variant seems like a redundancy. If you do not, it is doubtful whether you will find something seismically different that would make you do a 180 degree turn. As March put it: "You can hear the right chords being played, but they’re in the background. Somewhere down the hall, but still there. I wouldn’t say, precisely, that it honors the original, but it doesn’t diminish it, either.". Nevertheless, people who might have objected to either the latest botched reformulated Mitsouko with its bread-like top note and its long finish of treemoss instead of oakmoss, or people who longed for a twist in the classic recipe like one less olive, one dash of vermouth less in their martini glass, might find in Mitsouko Fleur de Lotus a fragrance to successfully claim as their own. For my vintage collecting self it simply isn't a necessity, which affirms the thought that this is an attempt to grab new audiences, not established ones.

Mitsouko Fleur de Lotus is available in 60ml/2oz bottles of Eau de Toilette, whose design reprises the classic inverted heart bottle with a degradée of bright blue-ish shades and a white label. It retails for $100 at Guerlain boutiques exclusively and Saks Fifth Avenue NYC, Bergdorf Goodman NYC, Waldorf Astoria, Neiman Marcus at San Francisco, The Bellagio at Las Vegas, the Epcot Center at Orlando and The Breakers at Palm Beach.

One sample will be given to a lucky reader! State your interest at the comments, draw open till Friday midnight.


Related reading on Perfume Shrine: Guerlain series, flankers, Chypre series.

[1]Quote via Vanity Fair [2]Interview of Wasser and JPGuerlain at Wallpaper.
Pic of Linda Fiorention from the 1995 William Friedkin film "Jade" via L'internaute

Flora Attica: Galivanting amidst the Greek gardens

The last day of May had me leafing through the photos that I had taken throughout the Veniamin month of spring. The fragrant orgy of the warm Greek spring was simply irresistible not to lock away in digital form for the gloomiest days of winter and the promise of a rampant summer was achingly palpable in every petal and every leaf.
Here are some of them as a small tribute to the glory of scented walks in the city...




The season of the lilac is all too brief, its passing leaving behind a nostalgic pang for beauty betrodden.

I like to prolong their fragrant whisperings by wearing Tocadilly, After my Own Heart by Ineke and Highland Lilac of Rochester well into the early throes of summer, when their lush, ripe beauty is but a distant memory. (click the links for reviews)






Pittosporum tobira (the dominant blossom in the heart of the strict, celebral chypre Knowing by Estee Lauder) hides in its small little corola a sweet, intoxicating smell of white floral longing.
The whiffs caught in the evening make the heart palpitate with pleasure and rapture.




The vibrant flowers of oleander in pink, white or salmon are characteristic of the Greek landscape and truly abundant, even in the intense heat of the summer. Their dusty, bittersweet aroma that combines earth and stem is indicative of their poisonous nature, yet tempting to a tentative taste.





Robinia pseudoacacia (mock acacia) on the other hand blooms safely in May and the white grappes hanging off the trees are swaying in the cool breeze of early morning with the promise of sunny happiness.



Small statuettes are very common in doorways and porticos and here we have a Venetian lion under a climbing vine and fuschia bougainvillea bush. The early peaches are visible on the peach tree at the background. The succulent juice of the fruit whets my appetite for Péché Cardinal by parfums MDCI, in which the sinful peach is the indomitable protagonist.




Fig trees, their mighty shade and their dusty, bitter tang of the leaves always a welcome solace in the schorching rays of high summer, are already producing their first figs, unripe and green. They're bitter still, their white-ish "milk" making one's face grimace upon smelling like a child sucking on a sour lemon for the very first time.
The refreshing quality of both tree and fruit is lovingly captured in L'artisan's Premier Figuier, Cielo by Napa Valley, and A la figue by Satellite.







Scarlett bougainvilleas are sadly without their match in perfumery, but their emblematic contrast with the white of the houses casts our mind to summer vacations on Greek isles and their respective irresistible bouquet of aromata of herbs and foliage.

Roses are early bloomers in the warm climate and the juxtaposition of this most English of flowers with the terracotta of the archaic metopes and akroteria is arresting in its unexpectedness. Whenever the mood strikes me for a lush rose fragrance such as these blooms I turn to the embullient rose and violet combination that is Yves Saint Laurent's Paris; its crystal melody speaking of feminine elegance and almost tipsy romanticism. When I want an earthier companion to my rose, Une Rose Chyprée by Andy Tauer and Frédéric Malle's Une Rose provide the rich, dirty feel that enrobs my roses with the pungent soil odour following a summer thunderstorm. And finally when I'm all out for an orientalised classical rose that "would smell as sweet", nothing will do but Guerlain's Nahéma.


Last but not least, this garlanded doorway of delight had me stop in my tracks even before I turned the corner of the small alleyway; the fragrant stream of the jasmine trellis was so potent, so intoxicating, my feet had a will of their own trying to track the source of the heavenly aroma! Nothing caprtures the beauty and the awe of summer jasmine in the warm embrace of the Mediterannean like A la Nuit by Serge Lutens ~its enveloping hug is as mesmerising as falling in love all over again: not only with one's beloved but, more importantly, with life itself.

All photos by Elena Vosnaki, copyright for Perfume Shrine. Click to enlarge.

Patricia de Nicolai sur mesure and Jean Claude Ellena new book: news

The much anticipated book by master perfumer Jean Claude Ellena "Perfume: The Alchemy of Scent" (comprising 168 pages in English)
will be officially released on 4 June 2009. You can pre-order yours for just £10.49 (25% off the RRP) on Amazon UK by following this link.
(ISBN-10: 1559709111
ISBN-13: 978-1559709118)
*And please disregard the glitch that has messed with the book's description and editorial credits on the site.

Patricia de Nicolai on the other hand had a brilliant idea: offer a custom perfume that would be composed with her direction by the individual him/herself! The service is called Ateliers Haute Parfumerie and is aimed at people who will be in Paris, also profiting by a nice shot of Nespresso (can't recommend it highly enough!) and Ladurée macaroons at Les jardins du Palais-Royal (yup, right where Lutens's seraglio is around the corner!). Individuals will be able to dabble with rare and precious ingredients and create 250ml of their own custom-made fragrance to which they will have access at any time, as the formula is kept and production can be undertaken within 15 days should they want to. The course is addressed to both novices and people who have followed a previous atelier, so there is something for everyone, and the groups will contain between 2 and 50 people according to the specifications discussed.
Info: Nicolaï Créateur de Parfums - 28, rue de Richelieu 75001 Paris - Tél.: +33 01 44 55 02 02 / Fax: +33 01 44 55 08 69