Brazilian Supermodel Gisele the new face of Chanel No.5 perfume

Gisele Bundchen has been announced as the new face of Chanel No. 5 perfume.
According to WWD, the 33-year-old Brazilian model was shooting a video for the campaign this week in the Hamptons, New York, with film director Baz Luhrmann.
She was chosen for her 'natural beauty and modern femininity,' a Chanel spokesperson said.

The leap was natural since Gisele has been gracing the Chanel makeup advertisements and the line Les Beiges de Chanel for some time now. Nor was the elevated fee (Gisele is the highest paid model working at the moment) since it was already into consideration by the Parisian family-owned company.
Still, that's 3 spokes(wo)men in 3 years which makes it a record for the perennial Chanel masterclass.

Cologne She'll Wear…

She'll come, she'll go. She'll lay belief on you.
Skin sweet with musky oil. The lady from another grinning soul.

Cologne she'll wear. Silver and Americard.
She will drive a Beetle car and beat you down on cool Canasta.

The Great She Wolf

Feast your eyes upon one of the (less than) 30 limited edition engraved bottles of Serge Lutens's Louve perfume bottle. The familiar aesthetic will warm the cockles of every sincere collector's heart. The Iron Cross will create discussion…

"The she-wolf returns to her den, leaving nothing but her footprints in the snow.
Shining like a seven-pointed cardinal star.
Engraved with the cardinal coat of arms in enamel."

Numbered from 1 to 30, dated and monogrammed edition.
An exclusive bottle, hand engraved.
A few bottles (3 at the time of writing) are available through the online boutique for 800 € each.

Perfumes of the Rich & Famous: the Duke & Duchess of Cambridge and the Beckhams -what do they really wear?

"More than a third of Britons believe they know whether a date is "the one" within seconds of meeting them after catching a whiff of their fragrance", as quoted in an article in the Daily Mail.

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Beyond the obvious (catching a whiff of a childhood scent like your mother's can be relaxing or that smelling something unpleasant might get you off your food for a while) the article goes into mentioning a few mega famous people's choices. If you have been following the Perfume Shrine you know that the Kate, the Duchess of Cambridge is a no brainer, and you even had info on the scent of Kate Middleton's wedding day promptly reported, but the rest is interesting.

"With input from expert master perfumer, Penny Williams, they found two high-profile celebrity relationships had strong scent compatibility ratings.

Indeed, both the Duke and Duchess of Cambridge and David and Victoria Beckham had scent compatibility ratings of nine out of ten.

With Prince William wearing Ralph Lauren Polo and Kate wearing Dior Dune, Penny Williams said their choices 'complement without clashing'."

Something tells me they have both moved on (Kate was reported to wear Dune as a student), scent-wise, but let's not spoil it for the Daily Mail. They carry on:

"Meanwhile, David Beckham wears his own cologne Instinct and Victoria opts for Anna Sui's Sui Dreams, Chanel No.5 and her own Intimately Beckham.

Mrs Williams, who has worked in the industry for 24 years, added: 'Her collection of scents range from everyday to spritz [sic: did she mean "glitz"?]. This suggests a multi-tasking lifestyle and fragrance used for benefits beyond the scents themselves. If he wears Instinct and she wears Sui Dreams, it's very harmonious.'"

I bet Victoria has hundreds of bottles back home, if only as gifts from all the designers she is in contact with. 

But the crucial point is: do you match your fragrance with your partner's? Please share in the comments. I find it a great idea myself, more on which on a subsequent article. 

Vintage Advertising Champions: Replique

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Raphael's famous Replique perfume (long discontinued*) didn't shy away from bringing forth the animal in him.

*Replique perfume remains available in the States, sold since 1999 as part of longlostperfume.com. A glorious rich chypre. Original formula recipe dates back to 1965.