Top Favorite Smells for Britons

Smell associations admittedly have to do with environmental and generational factors: what we like and consider pleasant today is what shaped us in our childhood. And that has to do with both the culture we grew up in as well as the time period in which our childhood was spent. Thus for instance people in the baby boom generation and beyond have played with Play-Doh plasteline and find it a comforting reference (hence Demeter's PlayDoh fragrance!) while people growing up in farms in the 1920s and 1930s cite fertiliser and big balls of hay as the quintessential memory triggers.



In new research focusing on Britons in the here and now several interesting facts emerged. Of course the research was commissioned by Vileda, a company of home-cleaning products, so take what you read with that in mind. Lindsey Taylor, from Vileda commented: 'Comfort smells associated with the home, such as Sunday roasts and fresh linen, make us happy and by keeping your home clean and fresh you will make sure that they are not drowned out by bad smells like kitchen bins and piles of washing up in the sink."

Aside from that, not coincidentally again the nostalgic smells of childhood (when it's a happy one, of course) bring the most contentment to people: freshly-washed linen, home baking, cut grass on the lawn and the domestic scent of Sunday roast. "Bacon was an unsurprising high-scorer, while more unexpected popular scents in the Vileda Cleaning Report included hairspray, leather, coal, petrol and chalk dust.[...] Participants named aftershave, beer and fresh paint as the smells that reminded them of their fathers, while perfume, Sunday roasts and freshly washed sheets triggered memories of mothers.[...] Among the scents which associated with the older generation of grandmothers were soap, lavender and musky perfumes.Wood smoke, pipe smoke and strong aftershaves brought back memories of grandfathers in times gone by and do not appear in the list of favourite modern-day smells.

The list of Britain's Top Favorite Smells runs thus: 
1.Cut grass
2.Aftershave
3.Freshly cleaned house
4.Baking
5.Sunday roast
6.Fresh flowers
7.Fresh linen
8.Hairspray
9.Bacon
10.Leather

Read more on the Daily Mail

pic via motifake.com

Guerlain Aqua Allegoria Lys Soleia: fragrance review

A warm, sandy beach...soaking up the rays, you rest sprawled in a deckchair, your hand hanging down in the shadowy spot beneath it, idly caressing the sugar-spun grain...kicked off sandals nearby...a faint hint of tropical flowers and suntan lotion in the breeze...and the world sits still for a while. This summer fantasy leads to soothing thoughts and sensual imaginings and it's all the fault of Guerlain's Lys Soleia, I'm convinced! An interplay between light and shadow, between heat and , basking in the afterglow.

Guerlain had the brilliant idea to offer something for casual wearing and younger dispositions around 1999, the Aqua Allegoria line. Incongruent, with agile, ambrosial specimens alongside undoubtably acrylic painting flops, the line has thankfully picked up in the last couple of seasons (for instance see Guerlain Jasminora ) and Lys Soleia, the latest fragrance in the collection, is among the clear winners.

As announced previously, Aqua Allegoria Lys Soleia is centered around a semi-fresh, semi-tropical floral composition, which reproduces the sensuous aroma of oriental yellow lilies and the regal white lily. The treatment is initially leaning into the delicious tannning lotion aroma of classic European favorite Ambre Solaire, with a tangy hint of citrus ling-a-ling (and Guerlain is no stranger to great citrus, just witness Shalimar Light), rich in salicylates and the tropical floral note of ylang ylang as well as the greener part of the tuberose plant, heady and sensual. Lys Soleia is taking a page off both Guerlain's own Terracotta Sous le Vent dry oil and the green-powdery-lily strewn Vanille Galante in the Hermessences series by Hermes with its delicate veil of vanilla. The spicy touch of lily is nicely peppered, biting gently, bridging the gap between lily and ylang ylang. This tender and very temperately sweet fragrance doesn't really lose its sensuous tropical flower feel upon drying down on the skin, but enhances the muskiness of warmed skin and light creamy vanillic nuances.

Perfume enthusiasts who like Nuxe Parfum Prodigieux, Cartier Baiser Vole, Serge Lutens Un Lys and Hermes Vanille Galante are advised to try it; it shares kindred DNA. But so are lovers of feminine tropical florals who don't want oppressive clobber-you-down tiare re-runs smelling cheap. Lys Soleia smells eerily familiar and at the same time freshly renewed, with a delicacy and balance of composition that denotes true Guerlain mastery. Perfumer Thierry Wasser proves he can carry the baton after all. Who would have thought he'd do it with an Aqua Allegoria?

Available at major department stores £37/€51 for 75ml

 pic via simplewishes.tumblr.com

Dior Addict Eau Fraiche, Dior Addict Eau Sensuelle, Dior Addict Eau de Parfum: new fragrances

Three new fragrances in the Dior Addict stable arrive in June 2012.  "Fashion label Christian Dior is introducing its Dior Addict fragrance line through a comprehensive social media push that includes a Facebook application, four social videos and a Twitter hashtag campaign to push the upcoming “Addict to Love” film." reports Luxury Daily. You can find the teasers below.

 Composed by in-house perfumer Francois Demachy, they promise to present lighter (or more intense, if possible!) interpretations of the original Dior Addict.

Dior Addict Eau Fraiche (freesia woody)
"Luminous, glittery fragrance full of freshness and desire..."

 Notes: bergamot, grapefruit freesia, white lotus, pomegranate woody notes, white musk

 Dior Addict Eau Sensuelle (rose floral)
"Soft, floral composition for a natural and sensual woman. A very personal fragrance..."

 Notes: rose oil, rose absolute rose essential oil, jasmine, white musk, cedar

 Dior Addict Eau de Parfum (modern oriental)
"Dior Addict is a promise..."

 Notes: silk blossom, mandarin wood queen of the night vanilla

 The new collection has the added bonus of being available in small size bottles of 20ml (perfect for carrying in one's purse) starting from 45 euros for Eau Fraiche and Eau Sensuelle and from 47 euros for Eau de Parfum.

The Importance of Perfume Bottle Design

"I bought Daisy because I liked the bottle. Is that bad?"Lauren Wilkey, a 25-year-old style blogger from Old Bridge, N.J. wrote on her blog. "You want the bottle to be so beautiful and unique that somebody wants to keep it out in the open. Then they are more likely to use it," says Kecia Coby, founder of KCR Consulting who worked with the Kardashians on their fragrances.



 Just two quotes from a longer article on the Wall Street Journal on the current commercial importance of perfume bottle design. As the number state: "The faster cycle is driving U.S. sales of fragrances, which neared $5.8 billion last year, up 7.6% from 2010, according to Euromonitor International. Sales of so-called premium fragrances (defined by price, retail outlet and other factors) topped $4.8 billion, up 11%. Celebrity fragrances get a lot of buzz, especially among younger shoppers, but they make up less than 5% of sales, says Karen Grant, global beauty industry analyst at NPD Group". "Maybe before, when not every celebrity wanted a fragrance, when not every designer wanted a fragrance, you could focus maybe a little less" on the bottle design, Mr. Lekach said. "It's become incredibly important—certainly as important as the actual fragrance."
photo via makeupandbeautyblog.com

Serge Lutens Santal Majuscule: new fragrance

A new fragrance by Serge Lutens is always news on Perfume Shrine. In addition to the Paris exclusive Lutens Une Voix Noire which we announced a while ago on these pages (and the accompanying Le Vaporisateur Tout Noir, an all black portable atomiser for carrying your favorite Lutens fragrance in your handbag in total style, coming out in October 2012), the maestro is bring out another fragrance this year.

Set for launch in July and destined for the export line (black label high concentration oblong bottle), Lutens presents his third fragrance with Santal in the name, after Santal Blanc (recently upgraded to the exclusives line) and Santal de Mysore; this time it's Santal Majuscule! (Meaning "capital sandalwood", sandalwood in capitals, sandalwood to the max; or perhaps thus implying it's un parfum capiteux, which means heady, intoxicating in French).


We can also hypothesize whether it will be a classic interpretation of sandalwood (not very likely given the rationing of the Mysore variety) or an etude on the different species of Australian sandalwood with its interesting facets. Newer info right off the source suggests this is a study on the scent of Indian sandalwood (which means anything!), which I find imaginative; this is what they told me for all it's worth.

As correctly surmissed on Basenotes back then, at any rate this is the name of the new Lutensian opus (this is official) and we can get an appetite till July rolls.

EDIT TO ADD: The new Santal Majuscule revolves around three main notes: sandalwood of course, bittersweet cocoa absolute and Damask rose, fresh and slightly spicy. 
As Serge, cryptically as usual says: "Provoked by the fresh and peppery prickle of the Damask rose, it reflects the sweet bitterness of childhood memories via cocoa absolute. Medieval legends recounted in precious books ...creamy spicy dressing for a majestic Sandalwood. Its name? Sandalwood: The Sacred Wood / Capital: The Rare Illuminations."
And the motto as seen in the ad, in Latin no less? "Oboedi silentiis meis, non imperii" (Obey my silence and not my orders)

official ad of Serge Lutens new perfume Santal Majuscule

Additionally, if you haven't read it yet, there's a short interview (in English) with Lutens on Botanical Inspirations on Another Magazine, on his previous fragrance L'Eau Froide and his home on Morocco.


photo by Lutens, Despointes (Unknown Lady in a Hat), 1972.