Three new fragrances in the Dior Addict stable arrive in June 2012. "Fashion label Christian Dior is introducing its Dior Addict fragrance
line through a comprehensive social media push that includes a Facebook
application, four social videos and a Twitter hashtag campaign to push
the upcoming “Addict to Love” film." reports Luxury Daily. You can find the teasers below.
Composed by in-house perfumer Francois Demachy, they promise to present lighter (or more intense, if possible!) interpretations of the original Dior Addict.
Dior Addict Eau Fraiche (freesia woody)
"Luminous, glittery fragrance full of freshness and desire..."
Notes: bergamot, grapefruit freesia, white lotus, pomegranate woody notes, white musk
Dior Addict Eau Sensuelle (rose floral)
"Soft, floral composition for a natural and sensual woman. A very personal fragrance..."
Notes: rose oil, rose absolute rose essential oil, jasmine, white musk, cedar
Dior Addict Eau de Parfum (modern oriental)
"Dior Addict is a promise..."
Notes: silk blossom, mandarin wood queen of the night vanilla
The new collection has the added bonus of being available in small size bottles of 20ml (perfect for carrying in one's purse) starting from 45 euros for Eau Fraiche and Eau Sensuelle and from 47 euros for Eau de Parfum.