"I used to be a dedicated make up artist but knew I wanted to do something different. I decided to take up a job at Guerlain. After a while, I realised I knew nothing about fragrances and underwent training in fragrances. This changed my life. I trained for two years in the only school in Europe: Isipca. Soon I joined the marketing team of Guerlain. From make up, marketing and plenty of other profiles I have now become the nose of Guerlien.[sic]"
Sylvaine Delacourte, the artistic director of parfums Guerlain, is opening her cards on the table in an exclusive phone-interview on occasion of the introduction of the Guerlain brand to India (Why did it take them so long? Ah, but judging by Dior's Escale a Pondichéry, India seems a hot spot market-wise now!) Among interesting opinions such as flowers being a universally liked scent and her faithfulness to one signature fragrance (that one, not revealed in the article, is L'Heure Bleue), Sylvaine Delacourte also reveals that she made Cuir Beluga taking herself as the starting point and main aim. She credits Thierry Wasser as the new nose in the house and gives a few practical rules for perfume wearing.
Read the rest of the article on the Hindu Mail here.
Edit to add (15 June): Mme Delacourte had the graciousness to personally address Perfume Shrine (in English no less) and clarify the following points for our readers and I quote:
"for Jicky , it is a fougere , but in the base notes you can find the harmony of shalimar!for my title , in the past I was director of the creation , it means i was in charge of finding a new idea , and the perfumer who will be able to tranform the idea into a perfume,(it means also evaluation) each time I have mentionned the names of the creators, Maurice Roucel, Olivier Polge and many others...NOW, Thierry wasser is our internal nose, CREATOR, successor of Mr Jean Paul Guerlain, and I am helping him , in the development of some fragrances. I am also the ambassador of the brand!"
Our thanks for those most interesting comments and since the venue is officially read by Guerlain headquarters, I invite you, my readers to pose/mail me with your personal questions on matters pertaining to Guerlain so that we could perhaps establish a constructive dialogue!
Related reading on Perfume Shrine: the Guerlain series, Guerlain news
pic credit from previous article on mailonsunday.com