Showing posts with label travel retail. Show all posts
Showing posts with label travel retail. Show all posts

Friday, April 3, 2015

Guerlain Flora Rosa, Teazzura, Le Plus Beau Jour de ma Vie: new fragrances

Two new editions of Guerlain fragrances join the venerable stable of thoroughbreds this spring and summer, belonging in the Acqua Allegoria line which has produced some surprising  gems these past couple of years. [For a comprehensive guide into all the history & fragrance notes of Guerlain Aqua Allegoria fragrances, consult this link.]


Flora Rosa is a travel exclusive Aqua Allegoria fragrance, like some of the last couple of years' Aqua Allegorias have been (namely Bouquet No.1, Bouquet No.2 and Bouquet de Mai, starting from 2010) Flora Rosa had been announced for 2013 and was re-issued in both 2014 and in 2015. The fruity floral scent has notes of rose, red berries, white musk and orris. The difference between the previous editions lies in the packaging (the box is flecked with rose petals), but not the juice which remains the same.

Teazzura on the other hand is the regular retail Aqua Allegoria and a new composition. A sparkling floral citrus composition with green tea notes that will revive and awaken your spirit just as azure waters do...
The Aqua Allegorias are sold on Guerlain counters for €85 for 125ml of eau de toilette.

The other Aqua Allegoria fragrances in production for 2015 are last year's Limon Verde, the famous Pamplelune, Herba Fresca, Mandarine Basilic, Lys Soleia and Nerolia Bianca.



Le Plus Beau Jour de ma Vie is the more budget friendly eau de parfum version of Le Bouquet de la Mariée posh parfum extrait (which retails at €750 for 125ml), a special perfume aimed at brides. The new wedding fragrance is available in the bottle depicted. As Guerlain presents it : "A perfect companion for magical moments, Guerlain’s new fragrance Le Plus Beau Jour de Ma Vie captures the essence of happiness in a bottle. Seal the moments of boundless joy and relive the intense emotions of these special occasions with this soft sparkling floral scent."
Τhe composition of Le Plus Beau Jour de ma Vie includes fragrance notes of citrus, orange blossom, angelica, pink pepper, rose, sugar almonds (confetti), incense, patchouli, white musk and vanilla.


Tuesday, February 26, 2013

The Guerlain "Exclusive Collections" in a Paris Airport for the First Time

It's an exclusive! The Guerlain "Exclusive Collections" are on offer to passengers in Hall M of Terminal 2E at Paris-Charles de Gaulle airport for the very first time.

 

Exclusive scents (L'Art et la Matière and Les Parisiennes) and limited editions (Baccarat crystal bottle in the form of a bee, etc.) are available in the BUY PARIS DUTY FREE store in Hall M, one of the largest Duty-free retail area in Europe with more than 2,200 m² dedicated to fragrances and the French art of living. Hall M in Terminal 2E is now the most attractive departure lounge in Europe. And it is in this setting that Guerlain occupies a huge 30 m² space. From the first flight to the last, beauty consultants greet passengers from around the world and present them with these "Exclusive Collections". Since June 2012, passengers on long-haul SkyTeam alliance flights have been exploring Hall M in Terminal 2E, a new, particularly spacious departure lounge, decked out in Parisian elegance. Aéroports de Paris paid particular attention to the atmosphere, the retail areas, the smooth flow of the routes and the materials used. Bright, spacious and attractive, Hall M offers passengers 6,000 m² of shops, bars and restaurants.

 info via Guerlain communication

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