Scratch & Sniff Jeans: Get your Posterior to Smell Like Raspberries

Blowing a raspberry might get a brand new meaning if you're wearing the new Weird Guy Scratch n’ Sniff Raspberry Scented jeans from Naked & Famous! This Canadian brand boasts of using only raw denim manufactured at a traditional mill in Japan, so quality shouldn't be a concern, but are you ready for having your bottom smelling like raspberries every time there's friction?

How it works? Raspberry perfume was coated all over the denim, hundreds of tiny micro-scent capsules that break when you scratch the surface (that's the same technology employed for scent strips for magazines) and then baked into them. Naked & Famous claims that the scent can last up to five washes! If you go as far as washing once every 3 months as recommended by some ~hard-core, surely~ jean purists (so as to supposedly preserve color & texture), you'd be set for aromatic wearings for 15 months!
The jeans retail for €150 ($165 USD) and are available for purchase online at Colette .