Guys, it's official now!
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Update: According to the Parlux press release the new Rihanna scent is "Daring, sexy and truly memorable, Reb’l Fleur is as much in tune with Barbados-born Rihanna’s roots as it is with the glamour of her present life in New York City." The bottle design is rather quirky: an inverted stiletto heel wrapped with satin ribbon and topped with a gold ring. Reportedly, however, industry professionals weren't wowed and I kinda see why.
The scent will be available for purchase from February 2011. Reb'L Fleur by Rihanna includes fragrant notes of tuberose, violet, hibiscus, and coconut water [source].
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Top pic via popcrunch ,second pic via Rihannadaily.com, bottle pic via Parlux