In a chat on her official fansite, Rihanna Daily, Rihanna(identified by a special pink admin name) told fans she’s done recording the entire album and promises it won’t disappoint. [...] The pop star also revealed the name of her new fragrance, which will be out by the end of the year, and it’s a familiar name to the Rihanna Navy: Reb’L Fleur. It’s much like the new tattoo she recently got on her neck, “rebelle fleur.” [source]
Guys, it's official now!
Update: According to the Parlux press release the new Rihanna scent is "Daring, sexy and truly memorable, Reb’l Fleur is as much in tune with Barbados-born Rihanna’s roots as it is with the glamour of her present life in New York City." The bottle design is rather quirky: an inverted stiletto heel wrapped with satin ribbon and topped with a gold ring. Reportedly, however, industry professionals weren't wowed and I kinda see why.
The scent will be available for purchase from February 2011. Reb'L Fleur by Rihanna includes fragrant notes of tuberose, violet, hibiscus, and coconut water [source].
Top pic via popcrunch ,second pic via Rihannadaily.com, bottle pic via Parlux