Vintage Advertising Champions: Cacharel

This specimen of vintage advertising from the 1980s by the French brand Cacharel comes as the imaginative apex of an aesthetic we don't come across anymore. The white knickerbockers-style outfit with the straw hat and the knee high socks in Mary Janes has a vaguely early 20th century feel to it. The lion is imposing and has a questioning look in its eye, it is hoever reflected ~please note~ alone and on a checkered floor on the opposite page of the advertisement.

They just don't make them like this anymore…