Miss Dior La Vie en Rose: new campaign for Dior's best-selling fragrance

It doesn't matter that Dior's Miss Dior perfume is a travesty on a thousand levels (the fragrance started out being called Miss Dior Cherie, it changed its formula into being unrecognizable, it took the name of the original 1947 Miss Dior perfume confusing consumers etc. etc; click on Miss Dior vs Miss Dior Cherie differences article to find out the whole truth). A new campaign is a new campaign nevertheless (starring Natalie Portman again, the premise for the new, more "serious" love angle they're pitching) and it will have tongues wagging, no doubt. Especially since Sofia Coppola is directing (i.e. the woman who was responsible for the delightful and oh-so-fun original Miss Dior Cherie campaign with a flirty Marina Linchuk set to Bardot's "Moi, je joue" tune years ago).

Here are the teasers, the whole commercial will air on February 24th.
I assume the line "Christian Dior said" refers to the Dior fragrances brand and not the actual designer...(who had been dead long before Miss Dior (Cherie) was even a spermatic thought at anyone's mind). Ah well, chalk it up into harmless fluff and enjoy the visuals.

"When he takes me in his hands...



...and whispers love to me...



...everything's lovely. It's him for me and me for him...



...all our lives, and it's so real what I feel, that's why."



The teasers are code-named "the fountain" (la fontaine), "the car ride" (la voiture), "the kiss" (le baiser) and "the garden" (le jardin).