Wednesday, March 30, 2011

Laboratorio Olfattivo Esvedra: new fragrance by Pierre Guillaume

News fresh from Esxence, Italy, where the artistic exhibition for niche perfumery is taking place as we speak: Talented perfumer Pierre Gauillaume, well known for his "numerical" personal line Parfumerie Générale (established in 2002), and author of the Huitième Art project, created a new opus, called Esvedra, under the Laboratorio Olfattivo aegis.(An Italian niche line, promisingly established in 2009 with the motto “emotional experiences that come to life through our sense of smell").

The name Esvedra derives from within the geographical confines of the Mediterranean sea: Es Vedrà is a Balearic island a mere 2 km off the western coast of the cosmopolitan isle of Ibiza, in the area of Cala d'Hort. The island is a nature reserve, comprised almost solely of limestone, yet considered of a significant magnetic energy in folk lore. Let's not forget that for centuries the western edge of the Mediterranean was considered the end of the world and that sea tales concerning its many maritime wonders captured the imaginations of poets (producing the Odyssey, the Aeneid) and common folk alike.

The olfactory focus is vetiver, but Pierre proposes a new take, as he says: "It's an irregular vetiver, fractalized which expresses a magnetic green facet, sensual and luminous with accents of lemon petit-grain and coriander leaves". He envisioned it as a perfume that proposes a different structure than the classical top-middle-base notes pyramid, as all of the ingredients are truly contained within the centre of the composition. You could call it linear I guess or core-focused.

Notes for Laborattorio Olfattivo Esvedra: Nevenolide, vetiver, petit-grain from lemon trees, coriander leaves, musk.

Esvedra will be available in Eau de Parfum concentration (12%) in 100ml bottles soon. To buy when available watch this space.

Es Vedra picture at sunset via wikimedia commons
thanks to extrait.it for the in situ reportage


  1. I am so looking forward to this!

  2. Anonymous14:42

    Can you shed any light on the precise nature of nevenolide (ie. manufacturer etc.)? I gather it's a synthetic musk of some description.


Type your comment in the box, choose the Profile option you prefer from the drop down menu below the text box (Anonymous is fine if you don't want the other options) and hit Publish! And you're set!

Blog Widget by LinkWithin