Although it seems like it, fragrance vogues aren't just random, nor do they follow the latest celebrity, image first, perfume formula later. The perfume producing companies who manufacture them are actually doing extensive R&D into what captures market interest and follow up with combinations that ring at once familiar and a little different to keep interest going. The perfume barometer, the Seven Scents company, has revealed the fragrance notes that are looking like they're going to be big for the autumn and winter of 2014-2015. Looking at one year ahead, then, what will your perfume bring?
It seems like what we perfume aficionados know instinctively, that autumn and winter are natural habitat for fragrances that "evoke a sense of warmth and comfort" (to quote Miri Scott, the insight manager of Seven Scents) is a market watch conclusion. To reinforce this desired feeling, Scott prescribes "darker, rich rose and red berries, as well as a dash of spirit-inspired notes to give a seductive character to fragrances".
Rose is looking like a winner for the third consecutive year, reinforced by intense notes of (yet again) oudh and plush, velvety saffron. These notes will add depth to the rose and create elegant bouquets.
For sophistication and edginess, Scott reveals a direction to "spirits' notes" such as gin-like juniper berries, or the smoky aroma of whiskey and rum.
The company goes so far as to categorize the fragrance directions for autumn and winter 2014-2015 in three distinct trends:
- Futuristic Folklore: bold and potent compositions with leather notes and urban woody notes lead to a structured base of metallic musks and amber.
- Energetic Kaleidoscope: Warm and spicy fragrances inspired by the global village, with cosmopolitan accents of local spices.
- Engineered Evolution: Responding to the demands of the digital generation, this path offers fruity berries, floral notes and familiar sandalwood and musks as the base for fragrances to appeal to the younger segment.
Mock as you may on the imaginative names, the drive of demand through the ubiquity of ingredients and the opportunities for innovation thus created account for a reach of 15.7 billion dollars by 2017, no mean feat in itself.