More advertising watching: Mariah Carey, preview for Forever, new celebrity scent

With not one but two signature scents under her belt, M by Mariah Carey and Luscious Pink, and a third one, Forever, just about to launch this September, Mariah Carey seems more set on perfumes than music albums it seems. She’s debuting her ads online exclusively on PEOPLE.com, from where the pic is weaned from. According to Mariah:“Fragrance is so personal and Forever captures that glamorous feeling that I want to share with my fans.” Forever is described as an "opulent floral scent, which will contain notes of lotus blossom, tuberose, gardenia, exotic woods and white musk". The fragrance will retail for $42 for a 1-oz. spray.

What I have to note concerning the imagery chosen by Elizabeth Arden, the company under the aegis of which Mariah's perfumes are materialised, is that the picture looks a little skewed and quite Photoshopped to make Mariah a bit ...unrecognisable. Maybe not as heavily Photoshopped as this ad for Chanel with Keira Knightley we discussed the other day, but messed with, at any rate.

I love the 30s satin dress in ivory and the choice of glitzy art-deco jewelry to match the style like a silver screen siren (shades of Jean Harlow), but the pose of Mariah looks unnatural ~whose hair would adopt such an angle, since if you notice she's not really leaning on the cushions~ and her face looks weird; I've seen her in better pics, honestly! The bottle of the fragrance also looks a little...hmmm....
Anyway, best of luck to her I suppose and hope she gets back to recording her amazing voice.

Pic of bottle via Upscaleswagger