Narciso Rodriguez All of Me: fragrance review

 Boring is a disparaging term for perfume such as the latest All of Me by Narciso Rodriguez, since this is a product relying on fantasy: excitement, anticipation, pleasure. However, as we know, boring can smell gorgeous too, just not particularly new or pushing the envelope. And that's fine, we need some boring fragrances too I guess.  

That would have been OK, if Narciso Rodriguez and the Group behind it, Shiseido, actually continued on the road of the white and black "cubes" of the Narciso collection. But it seems that after a while on that road they missed a significant turning or something and the whole trip derailed. 

I have adored the For Her eau de toilette from the first moment it launched and I have been so outspoken about it ever since, starting with Osmoz, that I feel somewhat personally proud of its enduring footprint in the industry. Imagine then my dismay when some of the best in the NR collection, namely the white and black "cube" fragrances have been discontinued. The rest in the collection have not been wowing me either; pretty, yes, but ultimately not advancing the brand. After a while, the subsequent editions in the For Her line, have also become kinda staid and stilted.

All of Me did not make wild promises, it talked about the mainstays in the world of pretty, feminine, office-friendly fragrances that make Chloé scents a popular mainstay in the department store aisles. Lots of women love them and cherish them and they do look good on a vanity, I'll give them that. However the Narciso Rodriguez brand is not Chloé, even though according to official data they did sell 1 bottle every 6 seconds in 2022 (according to the Shiseido website). The NR aesthetics bring on less apologetic versions of pretty, from the models chosen, to the shape of the bottles and the presentation, not to mention the more straightforward fashions themselves.

Nevertheless, the newest fragrance after all this optical expectation seems limp-wristed, hesitant, yet persistent enough in the screechy version of synthesized roses -with a touch of Frambinone maybe?- which bring on the impression that you're poised between something going bad and a headache blooming at the back of your eyes, like intense light blinding you. 

The characteristic musk component of the Rodriguez brand has rather gone amiss in All of Me and only the fabric softener notes remain behind, with an aldehydic touch of soapiness and aquatic tonality buttressing the rose and geranium essences, making them sickly sweetish for my personal taste. Mind you, I'm particularly sensitive to that effect, so your mileage may vary on that score.

All Of Me was created by Dora Baghriche and Daphné Bugey, who have probably been given a brief to follow closely by Firmenich with which they work, and it launched in 2023. The official top note is Magnolia; the middle notes are Rose and Bourbon Geranium; the base notes are Musk and Sandalwood.

Nubile Forms, Their Voices Echoing in the Woods

Cacharel produced a romantic (and I bet to be discussed) commercial for the first flanker of Anais Anais in 3 and a half decades (the original was issued in 1978), Anais Anais Premier Délice.
Sarah Moon gives her place to Olivia Bee (barely 19 herself) for this time around, shooting what looks like teenager models having a hippie good time in the woods. Dora Baghriche and Olivier Cresp of Firmenich have composed the new fragrance (eau de toilette 50 ml sells for 39,90 euros at the time of writing, international launch set for April 2014). The scent of Anais Anais Premier Délice starts with green pear, bergamot, galbanum and orange, with the heart familiarly floral with peony and hyacinth, while the anchoring notes include cocoa and cedarwood.

It's an interesting, though not novel, approach, since the flanker is supposed to capitalize on a well-established brand, which however has lost much of its fresh, youthful appeal now that its original audience is comprised of mothers with their own daughters. So, in order to capture the daughters, L'Oreal, who hold the licence to parfums Cacharel came up with this plan. After all, three quarters of the sales of Cacharel come from the perfume sector!

What do you think? Wow or Yawn? (I refer to the advertising aspect, rather than the list of notes)