LET PERFUME TALK is an interactive digital experience featuring perfumes made by MANE, a company that specializes in producing fragrances for the cosmetics and beauty industries as well as flavors for the food industry. Following the success of its interactive experience “Find Your Essence”, MANE is launching a second emotionally intense experience, “Let Perfume Talk”, to reinforce its creative image.
Inspired by the way social media works, MANE asks a simple question: "What's your mood today?"
The application’s concept and strategy encourage you to share the experience with your contacts—an approach that aims at maximizing the virality of the operation.
The digital experience Let Perfume Talk created by Shakebiz is available on all mobile and tablet devices, with a tactile version available on iOS (iPhone and iPad) and Android, in addition to a desktop version. Click for the iTunes link or the Google Play link.
info via press release