This morning, for no particular reasons, I woke up thinking: “I need to make a Calone* centric fragrance”. The second thought was “maybe with a big flower next to it. That would be so odd, maybe a tuberose or rose”. The third thought was “there is a reason why I do not have Calone here in my perfume studio/lab/creative mess”.
*Calone is an aromachemical with an effect of watermelon, which became huge in the 1990s thanks to its inclusion in "marine" scents.
Thus starts an entry on the blog of indie perfumer Andy Tauer titled "Was Calone Putting an End to High End Male Perfumes?" which you can read here. It highlights something that has been bugging me as well for some time: how much of what we object to has to do with the very nature of the thing and how much with the associations we make with it? And more importantly, how much does the creator cater to their own impulses and how much do composers of perfumes cater to the taste of their perspective audience? And why should this be good or bad.
On to you: Do you have a bad association with a specific note and why is that, you think?